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Karen@KarenCommins.com

Karen Commins

Award Winning

Atlanta Audiobook Share-rator™

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For Narrators

Changing your thoughts on Valentines Day

14 February 2007

I had a doctor’s appointment today. I have been taking prescription drugs for several years to prevent migraine headaches, and I have decided that I don’t want to take daily medicine for the rest of my life. I want step down the dosage so that I’m off the drugs completely. While the doctor is willing […]Read More
Susan Berkley’s inner circle and upcoming masterclass

6 February 2007

Whether you are just beginning or a professional, I cannot recommend too highly my voice-over coach Susan Berkley for training classes. Susan is the voice of AT&T, Citibank and other companies. She holds teleclasses, voice-over bootcamps and specialized workshops throughout the year to meet the needs of voice-over students. I am a member of Susan’s […]Read More
25 ways to get publicity and traffic to your web site

29 January 2007

I subscribe to a fantastic e-zine called The Publicity Hound written by Joan Stewart. In each week's issue, she posts a question to "help this hound", and the question this week was from another voice talent who wanted to know how to drive traffic to his web site. I answered with 20 suggestions on Joan's blog but am including my answer here these ideas may help other people. Also, I am adding 5 more ideas that I didn't include in my original answer. As another voice-over talent, many newcomers to the industry ask me the same question. I have written essays on my blog in which I point out that voice-over is a business that requires a marketing plan. Like any business owner, the talent should determine where s/he fits in the marketplace and develop a marketing plan that targets the primary prospects on a steady and consistent basis. Numerous ways exist to contact the prospects and depend on a person's time, budget and creativity. If the goal is simply to drive traffic to a web site, obviously, getting a link to your site published in a popular e-zine like The Publicity Hound will do the trick!Read More
Shining the light on pitches to prospects

11 January 2007

One need only look at my voice-over studio to know that I am in love with Paris. The Eiffel Tower is my favorite thing in the world. I wear a gold Eiffel Tower charm on a bracelet, and I have numerous Eiffel Tower figurines in my house. The highlight (no pun intended) of my collection is a tall, lead crystal Eiffel Tower that sits on a lighted mirrored base. The base has colored LEDs, so the sparkling crystal shimmers in a rainbow of color as the base slowly turns.

Crystal%20Corner.jpg


A dear friend didn't know that I had bought this crystal Eiffel Tower when I was in Las Vegas. As a birthday present, she surprised me with a smaller version of the one I had bought. It even sits atop a lighted mirrored base just like the one pictured here.

Granted, the peddlers swarming beneath the Tower's four lacy pillars wouldn't know those things about me as Drew and I exited the Tower on a recent visit to Paris. They would only know that I had been up in the Tower, and they should have noticed that I was carrying a shopping bag. Since it was dark, they may have been unable to discern that the shopping bag was from the Eiffel Tower, indicating I had purchased souvenirs at the Tower gift shops.

Just like at the Great Pyramids, these people all rush up to you, shoving their wares in your face and shouting prices at you. In addition to the ever-popular Eiffel Tower key chains that we have seen (and bought) on previous trips, the new craze was hand-held, flashing, lighted Eiffel Towers. A girl who loves the Eiffel Tower as much as I do and already has 2 lighted crystal Eiffel Towers is a likely target market for such a thing. At the time, though, I was most interested in dinner since it was very late, and we had to get up early for our flight home.

The seller's approach has everything to do with the prospect's interest. People shouting prices at me just make me want to hurry along to get away from them, no matter how much I might like their item. As Will Newman points out in his excellent article in the Early to Rise e-zine, you often have to use the word because and appeals to prospects emotions if you expect to make sales.

One of these flashing light vendors started walking with us. Like the guy at the Pyramids, I'll give him points for trying to create rapport with us. He even attempted to follow Newman's advice to play to our emotions, but he made a critical mistake.

Read More
Look forward on New Year’s Day

1 January 2007

I know I promised another article that was inspired from my recent trip, but I had to pass on something I just read that will help you move forward in your voice-over career. It’s a new year, and many people have spent part of the day setting goals and reflecting on events of the past […]Read More
5 Thoughts About Self-Promotion in Social Settings

20 December 2006

Can you ever go overboard on the self-promotion and networking? If you had asked me this question a few months ago, I would have had a different perspective. You can have all the talent in the world, but talent alone will not win you jobs if no one knows about it. I'm a firm believer that you must learn how to promote yourself and your capabilities often, to the right people and in the best light. I have gotten most of my voice-over work through my own self-promotion efforts. I am a perpetual student of marketing and publicity books and other resources. I observe what other people do both inside and outside the voice-over industry to see how I might apply the concepts to my business. I learned from Wayne Dyer that when you ask the Universe, 'How may I serve?', the Universe will respond by asking that question of you. If you are constantly in a state of saying 'Gimme, gimme, gimme', the Universe will respond by serving up that statement to you. You will feel like you are always striving and never arriving. The point I want to make today is that the needs of your audience still take priority over your own need to promote yourself. It's not all about me, and it's not all about you. I advise people to tell everyone what you do. You never know where that next voice-over gig may come from. I mention my work while on vacation when people ask about it, and I tell them details when they ask questions. Sometimes I have seized opportunity while on vacation to make a pitch for work, but those times are rare. (I mean it's rare that I have the opportunity, not rare that I would take it!) After listening to a lecturer on our recent cruise, I compiled some guidelines about self-promotion when networking in social settings that you may find helpful.Read More
10 Business Tips From My Day at the Great Pyramids

18 December 2006

When Drew and I recently visited the Great Pyramids in Egypt, our attention was instantly focused on something. You might think we were riveted by the awe-inspiring majesty of the ancient structures that we were visiting. While we were certainly thrilled to be standing at one of the 7 Wonders of the world, we couldn't totally concentrate on the moment as we defended ourselves against the onslaught of sales pitches of the many vendors who rushed up to us as we stepped onto the Sahara sand. If you stood still for more than a few seconds, someone would approach you, offering to sell you something, take you for a camel ride or shoot your picture. I began to think that the sellers outnumbered the tourists. People were hawking everything imaginable to remember your experience at the Pyramids: postcards, calendars, camels (both rides on real ones and small toys) coins, stamps, papyrus pictures, and, of course, head wraps. In fact, head wraps seemed to be the most popular item sold by the vendors, and most of the people appeared to have identical packages of white cloth which you would tie to your head with colored rope rings. These wraps looked like the traditional Arabian, white scarves with rope rings that you see in the movies. Most people were selling them for a dollar. When we went to the Pyramids, we didn't have it in our minds to buy a souvenir of our visit. We and our fellow travelers had spent a lot of time, money and energy to journey to the Pyramids; all we wanted was peace and quiet to enjoy the view. All the vendors wanted was to use our limited time and waning energy under the desert sun to relieve us of money for their trinkets. In this setting of vendors barking their prices at us as we passed them, my marketing mind couldn't help but think: How does a person selling a product that is the same or similar to his competitors distinguish himself in a saturated marketplace? The observations I made during my trip to the Pyramids are tips that you can easily employ in marketing and improving your voice-over business.
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Drew and me in front of the Sphinx and Pyramids
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Audiobook Producer/Narrator Kate Fleming Passes Away

15 December 2006

I was shocked and saddened to open my e-mail this evening and find this message from Michele Cobb, president of the Audio Publishers Association: We are sad to report that Kate Fleming, award-winning audiobook producer and narrator passed away Thursday, December 15, after being trapped in her flooded basement studio. She was a proud member […]Read More
36-hour delay may work for luggage but not in voice-over

15 December 2006

You can please some of the people all of the time and all of the people some of the time, but you can't please all of the people all of the time.

-- John Lydgate

As an aside -- when I was researching the correct attribution of this quote, I was interested to learn that, according to Wikipedia, the Oxford English Dictionary cites Lydgate with the earliest record of using the word talent in reference to a gifted state of natural ability.

Lydgate's quote was on my mind because of the first of the trip-related stories that I wanted to write. In your voice-over business, do you have a level of service that you provide to your clients? Do you guarantee your clients' satisfaction with your work? Have you done any contingency planning so that you can provide your voice-over recordings to your clients in the event of unexpected delays?

I have not written terms of service for my voice-over business, but I strive to ensure that every client is totally delighted with the work I perform. Ever heard of the phrase 'the show must go on'? If someone has booked your time, a professional talent doesn't call in sick and leave the client hanging in the face of a deadline.

In contrast, many large corporations have extensive written terms of service that their customers should expect. Human error, mechanical problems and forces of nature can cause the terms of service to decline or sometimes disappear.

Read More
Curl up with some good audiobooks this holiday weekend

21 November 2006

The Audio Publishers Association reports that many people get audiobooks when they are traveling. With Thanksgiving a couple days away, you may be thinking of picking up an audiobook for your trip, and, as an audiobook narrator, I applaud your wisdom! 🙂 If you would like some help in making your selection, you will enjoy […]Read More
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