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Karen Commins

Award Winning

Atlanta Audiobook Share-rator™

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Need help in creating a marketing plan?

24 October 2007

Atlanta has been in a severe drought, and, and long last, we finally have some rain. With nothing planned for today, the temptation is great on this cool and drizzly day to read a book and take a nap.

Even when I'm not working on voice-over projects, though, I am still working. I have written many times on this blog about the importance of marketing your services. Marketing activities should be planned and consistent so that you can move forward in your voice-over business. You don't want to think in terms of one event, like a mailing; you want to think in terms of a system.

However, I frequently receive questions and read forum posts from voice talent who find the marketing process to be very daunting and mysterious. They don't know how to set goals and create a system of marketing tasks designed to reach those goals. The object of marketing is to get the same people to hear about you over and over so that they feel comfortable with you and hopefully compelled to do business with you.

I have some suggestions to help you create your marketing plan.
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Plugs for a day job and the environment

15 October 2007

Al Gore typifies my motto of "things happen for a reason."

I like Al Gore, and I voted for him in the hotly-contested 2000 Presidential election. While millions of Americans were immensely disappointed and even angered that he didn't win the election, we can see that it was better for him personally that he didn't become the 43rd President of the United States.

If Gore had become President, he would not have had the time or energy to lead the crusade for the environment. In 2007, Gore has achieved rock star status. First, he won an Academy Award for his documentary An Inconvenient Truth, and now, Gore is the co-recipient of the coveted Nobel Peace Prize. You don't have to agree with his assessments about the environment or his politics to be impressed by his monumental achievements.

So what do Al Gore and his push to save the environment have to do with you as a voice-over talent?

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Working with a portable studio

13 October 2007

If it’s possible, I love traveling as much or even more than my voice-over work. In the past, I haven’t taken equipment with me on my trips. Since the beginning of this year, I have changed my equipment so that I can voice auditions and projects on the road. I now have a Macbook Pro […]Read More
Has your ship come in?

11 October 2007

Anyone who knows me knows that I love Barry Manilow. You may have heard his name lately because he is promoting a marvelous new album. One reason behind his longevity in the music business and his millions of fans is that Barry is constantly involved in some new venture, and he isn’t afraid to let […]Read More
Your voice isn’t right for us

28 September 2007

After another summer of sweltering heat and daily smog alerts, I especially enjoyed the weather today here in Atlanta. It's one of those glorious pre-fall days with postcard-blue skies. I say "pre-fall" because the temperatures are still in the 80s, but the late date on the calendar gives me hope that the crisp air of fall is soon on the way.

I was in the car earlier this afternoon when I heard a radio spot that sounded very familiar. I admit that I always feel a flush of pleasure when I unexpectedly hear my voice on the airwaves. Today, though, it was someone else's voice presenting copy that I also had prepared in a recent audition. Since I obviously was not selected for that job, I listened closely to discern what the producer might have been thinking during the casting process.

A voice-over actor will audition far more than she will be hired. I don't think about auditions unless I am selected for the job or have one of those lucky times like today when I hear the voice talent in the produced spot. In those cases, I like to analyze the coloration and stress on words and compare the broadcast spot with the audition that I submitted. One time, I heard a man's voice on TV reading copy the same copy I had used. It's easy to understand the differences between my read and a man's version! It's not so easy to distinguish between my performance and that of another female.

Today, I thought the reads between my audition and the produced spot were very similar. We were closely matched with our phrasing. She stressed one word that I didn't stress in my audition. Maybe that stress was her idea, or maybe she did it due to direction. The last line was changed, so I don't know whether the writer modified it or the talent perhaps ad-libbed it in her audition. In either case, I did think it was a better ending line.

The biggest difference I noticed was one I heard with her very first word -- the difference of tonal quality. Her voice was a higher pitch than mine. C'est la vie. Another talent being chosen for that job or any job doesn't take anything away from me or cause me any negative feelings.

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Talk like a pirate

19 September 2007

Avast ye maties! I'm sure ye'd be knowin' that this be a special day! Aaarrggh, it be Talk Like a Pirate Day, like it be every time the September sun rises on the nineteenth day. Another lass and I were discussing this auspicious occasion yesterday, and we wondered why you never see any female pirates in the movies. She advised me that peg legs throw of your balance when you're wearing stiletto heels. I added that stilettos wouldn't be very safe when walking on wooden planks. Also, women tend to pursue more hygienic habits and environments than men. Of course, there's that whole "women considered property through the ages" thing...but I digress. I have a theory that one reason that the Pirates of the Caribbean movies were so incredibly successful -- besides the action-filled storylines, brilliant acting, magnificent scenery, compelling musical score and dentistry appropriate to the time period -- is because of the perfect casting. Geoffrey Rush not only looked the part of the pirate, but you have to agree that his pirate talk made ye shiver in yer timbers! Johnny Depp, meanwhile, belied the pirate stereotype and spoke in a completely unexpected manner. I think a lot of men enjoy creating pirate voices that sound like Geoffrey Rush. If the man is a voice-over actor, he might be tempted to put that pirate voice on his commercial demo. It's the same for women imitating Margaret Hamilton as the infamous Wicked Witch of the West. We all want to show our range, and some part of us likes to play the villain. It may be fun to talk like a pirate or a witch, but don't put those voices on your commercial demo if you want to get booked.Read More
Being true to the writer’s words

10 September 2007

The role of a writer is not to say what we all can say, but what we are unable to say. — Anais Nin I have taken numerous voice-over classes in my career. In almost all of them, the teacher has encouraged me and other students to improvise with commercial copy. A common thought is […]Read More
Henry Aaron and Barry Bonds teach voice-over actors

8 August 2007

Henry Aaron is a class act.

I don't make that comment because he is one of the most beloved sports figures of all time or because he is a fellow Atlantan. I just saw the news replay of his speech last night as he congratulated Barry Bonds for surpassing him as the all-time baseball homerun champion. I'm reprinting it below in case you haven't seen or heard it.


I would like to offer my congratulations to Barry Bonds on becoming baseball's career home run leader.
It is a great accomplishment which required skill, longevity and determination.

Throughout the past century, the home run has held a special place in baseball,
and I have been privileged to hold this record for 33 of those years.
I move over now and offer my best wishes to Barry and his family on this historic achievement.

My hope today, as it was on that April evening in 1974, is that the achievement of this record
will inspire others to chase their own dreams.

You might think that Barry Bonds's tremendous accomplishment or Hank Aaron's scoreboard address would have nothing to do with voice-over. However, I see a parallel between these sports heroes and my voice-over career.

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No one can promote my business better than me

6 August 2007

Over the past several years, I have checked with several local colleges -- especially those with pro audio curriculums -- to see if I could take a course in audio engineering as a non-degree student. I have a Masters degree in computer information systems, so I'm really don't want to spend a lot of time and money to pursue another degree! I therefore was quite excited to discover a 4-week course in Pro Tools offered this month by the Art Institute of Atlanta.

This class couldn't occur at a better time for me. I recently switched my voice-over studio configuration from a PC with Cool Edit software to a Macbook Pro with Pro Tools LE. Earlier this year, I hired a recording engineer to help me streamline my processes. After I bought this computer, he gave me a crash course in using Pro Tools, but I have much to learn about the program.

The first class was held this past Saturday. I am the only voice talent in the group. Most of the students are singer/songwriters, which is understandable when you consider that Atlanta is a thriving music city and home to a Grammy chapter and numerous Grammy winners.

One of my fellow students said he was in a band that had been signed by a minor label. He was wearing the t-shirt for a very famous band. I asked him why he wasn't wearing a shirt to promote his own band. His answer surprised me.

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Paying attention to James Allen and Harry Potter

20 July 2007

When I hear the same thing in quick succession from 2 or more people who aren't related to each other and have no vested interest in the comments, I feel the Universe is giving me a sign to pay attention! 

Such was the case this week with the classic motivational book As A Man Thinketh by James Allen, originally published in 1902. I don't remember, but I think this work was referenced in The Secret. Since I am vitally interested in the power of our thoughts and words to create our reality, I recently downloaded the free audiobook of this work available from LearnOutLoud.com. 

I began listening to it on 13 July. Ten minutes after I started listening, I decided I had heard enough. The audiobook narrator included at least 3 stumbled words, several lipsmacks and an uninteresting method of delivery. With the availability of low-cost and free audio editing software, I am incredulous that someone would choose to leave the stumbles and extraneous noises in an audiobook, even one offered for free. An audiobook is a thing of permanence. I would like to think that people would seek out my audiobooks 100 years from now, just as I was seeking out Allen's book. 

I was showing my new business cards to a friend of mine this afternoon. She said she had a book that she wanted me to see. She and I have had many great discussions about the extreme power of our thoughts, and the book was on that subject. Which book do you think she recommended? Yep, that's right -- As A Man Thinketh by James Allen. Although I had abandoned the free audiobook, the Universe was telling me to give the book another try! I told my friend that I would get the book tonight. 

However, I wasn't the only person who made a special trip to the book store. The store was crowded with people waiting for midnight, when the last Harry Potter book goes on sale. Someone who has been living under a rock or totally new to the country might think that tonight was Halloween, given the number of young people dressed in costume at the mall. Of course, they were flocking to the book store. They were not looking for a title associated with the Law of Attraction to help them live their lives to the best potential. No, all of those young people and their parents were at the book store to buy the final installment about the boy who lived! 

I am not still at the store, waiting to get my copy of Harry Potter and the Deathly Hallows. I will, however, buy the audiobook version consisting of 17 CDs sometime over the weekend. (I doubt that I will be wearing a costume when I buy it, though!) I encourage anyone interested in performing audiobooks to listen to Jim Dale's masterful narration of any book in this series. You can download the previous 6 books and thousands of other audiobooks on iTunes. I would imagine that this final book will be loaded on ITunes in the near future. 

Also note the high level of production quality in one of these books. The series is so popular that the audiobook is published simultaneously with the hardback edition. Jim Dale didn't even have the opportunity to read the entire book before entering the recording studio. He read the book in segments of 100 pages. For a fascinating article about Jim Dale and his role as narrator of the Harry Potter series, you will want to read this feature story published 17 July in the New York Times.

Success leaves tracks,

and you can gain valuable insight about the preparations for audiobook narration, as well as the production, by paying attention to Dale's comments.
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