• Skip to main content
  • Skip to primary sidebar

Karen@KarenCommins.com

Karen Commins

Award Winning

Atlanta Audiobook Share-rator™

  • Home
  • Demos
  • Titles
  • Reviews
  • Videos
  • Blog
  • About Me
  • Contact
  • Shop

Archives for 2009

A mathematical viewpoint for success

4 February 2009

Here is a fun little exercise that someone sent me which contains indisputable mathematical logic. It also made me laugh because it seems true, whether we’re talking about becoming a successful voiceover talent or anything else.

Using a strictly mathematical viewpoint, what makes 100%? What does it mean to give MORE than 100%? Ever wonder about those people who say they are giving more than 100%? We have all been to those meetings where someone wants you to give over 100%. How about achieving 103? What makes up 100% in life?

Here’s a little mathematical formula that might help you answer these questions:

If
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
are represented as:
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

Then:
H-A-R-D-W-O-R-K
8+1+18+4+23+15+18+11 = 98%
and
K-N-O-W-L-E-D-G-E
11+14+15+23+12+5+4+7+5 = 96%

But

A-T-T-I-T-U-D-E
1+20+20+9+20+21+4+5 = 100%

And

P-E-R-S-I-S-T-A-N-C-E
16+5+18+19+9+19+20+1+14+3+5 = 129%

And finally

P-E-R-S-E-V-E-R-A-N-C-E< 16+5+18+19+5+22+5+18+14+3+5 = 130%

So, one can conclude with mathematical certainty that while Hard Work and Knowledge will get you close, Attitude will get you there. However, it’s the Persistance and Perseverance that will put you over the top!

 

Filed Under: Away From the Mic, Narrators, Observations

5 keys to confident cold calling

18 January 2009

A couple of recent newspaper headlines from different cities gleefully state that you can make lots of easy of money as a professional voice talent after taking only a 2-hour introductory group class. According to these articles, a particular group of voice-over teachers seems to be traveling through the country and conducting these “if you can talk, you can break into voiceover and make fabulous money” seminars at community colleges.

I thought about writing a blog entry warning people about the false hopes generated by the headlines and the teaching company, but I decided against it. I don’t want to insist that someone considering a voice-over career must follow a certain path. Besides, who am I to predict the outcome of such a class? I suppose it could happen that someone is blessed with the most distinct voice, the most amazing cold-reading skills, the most transparent and authentic interpretation, and the most exciting contacts who are looking for a shining new star to voice their national TV commercial/e-learning project/PBS documentary/trade show video/major animated movie. A 2-hour class is certainly sufficient for this kind of person to be able to hang out the sign as a professional voice talent and have clients with unlimited checking accounts flocking to them with no effort.

For the rest of us, though, gaining work as a voice talent requires much more — more confidence, more training, more marketing and more relationships, which all require more time, money and effort on the part of the voice actor.

I started writing this entry on Friday, 16 January. When I got up that morning, the Atlanta temperature was a frigid 14 degrees. A good use of time on such a bitterly cold day — or any day when you have free time — is to work on your marketing plan, particularly making cold calls. (You knew there was a tie-in with the weather somewhere!)

When I decided to become a voice-over actor in the late 90s, I was perpetually excited during the process of making my demo. I then hit a brick wall when it came to marketing it. What good does a fab demo do me if I can’t make myself call people who not only might be interested in hearing it but actually willing and able to hire me?

The thing that propelled me to make the first call was the following passage that I read in Rick Crandall’s book 1001 Ways to Market Your Services…Even If You Hate to Sell:

Overcoming Your Cold-Calling Fears 

Cold calling scares all of us sometime. Ram Yellen deals with his fears by asking himself these questions:

1) What’s the worst thing that can happen if I make this call or proposal, or ask for a referral? (They can say no, no, a thousand times no! –or is that from a Victorian soap opera?)

2) What’s the best thing that could happen? (You could make a new, lifelong friend.)

3) What would I do if I knew that this person needed my services tomorrow?

— Pin up a picture of someone successful in your business and ask yourself what he or she would do in this situation. (If it’s a competitor, you can do it just to show them up!)

— Acknowledge the fear and do it anyway.

The bit about the Victorian soap opera cracked me up. Even now, I still have times when I feel fear or anxiety about making calls to pursue my voice-over career. I think about the “1000 times no” line, and it gives me courage (after I stop laughing!) to make the call.

I admit, though, that I still prefer to initiate conversations in writing or in person. The recipient of your calls could think that you don’t have any work. They may hold the perception that voice talent who are in high demand don’t have time to make prospecting calls.

Still, phone calls are sometimes necessary. For the times you choose to include phone calls in your marketing mix, here are 5 tips that will boost your confidence and courage:

1) Research the organization before deciding to call them.

Google is my friend. I can search for the type of organization and then find company web sites, on-line profiles on social networking sites and possibly news stories related to the target company. Many times, you can see portfolios of past work and get contact information. I can’t tell you how many phone calls and e-mails I have received from people who want to work for me as a voice talent. In those cases, I always know that the person has not done their research to identify the nature of my business. Good research will also move the phone call away from the “iceberg right ahead” category of cold call disaster.

2) With your research completed, identify some reason for the call.<

Repeat after me: “it’s not what they can do for me; it’s what I can do for them.” You may say you were updating your database, had a referral, saw they are members of a mutual professional group, etc. However, you don’t want to call and offer unsolicited advice about improving the business.

3) Write and rehearse a script that you will use when the other party comes on the line.

We voice talent always read from scripts, yet many people ignore this step when deciding to call potential clients. You want to state how you found them and be ready with a list of questions and/or a desired outcome for the call. A recent post in the Marketing Mix blog should give you fantastic ideas for a boilerplate script. Just like any voice-over script, you will want to practice it and possibly record it so that you can deliver it fluidly and easily.

4) Write another script for leaving a message.

You don’t want to be caught off-guard and leave a rambling message on voice mail. You also want to motivate the person to return the call. Saying something like “I have some information that may allow you to create an e-learning module at lower cost” is much more intriguing to the prospect than “I’m wondering if you ever need to use voice talent.” The second sentence is especially ineffective since it immediately indicates that you haven’t done your research.

Also, be sure to state your name and return number clearly at the beginning AND end of the call. How many messages have you heard where someone rushed through a message and then blurted out their name and phone number at the end of the call so fast that you had to rewind the message more than once to understand it? You don’t want to be one of those kind of people, do you?

5) Be prepared for follow-up actions.

Take careful notes during the conversation. You may have promised to send your demo or some information on the web, or you may hear some other action that you could take, like meeting them at an upcoming event. Track your needed actions with appointment entries on your calendar.

As you can see, even your preparation for your first prospecting call can require more time and energy than the 2 hours expended in an introductory voice-over class. Perhaps a more appropriate name for the traveling voice-over seminars would be:

“If you can talk, you can call people on the phone to discuss voice-over work with them, and you may even make some money as a professional voice talent if you have an outstanding demo and make enough calls to market it, being sure to do your research ahead of time.”

 

Filed Under: Business, Marketing, Narrators, Voice-Over

Karen Commins is my new brand name

2 January 2009

What’s in a name?

That which we call a rose by any other name would smell as sweet.
— William Shakespeare

True, but would Google and all of the other web search engines be able to find the rose if multiple names for it were used?

********************

This post marks my 100th entry in this blog, and this year marks my 10th year of my voice-over business. It’s time to make some changes. While I don’t plan to re-invent myself, I have decided to re-focus all of my efforts to create stronger brand identity with my name.

Aside from the 2 milestones I listed and the fact that we just started a new calendar year, other factors have propelled me to make this change. Earlier in the week, I wrote about Bonnie Gillespie’s current column in The Actors Voice: Social Networking and Acting in which she wrote a brilliant analysis of an actor’s effective use of social networking platforms in establishing and maintaining a professional brand. One piece of her advice has been percolating in my mind:

What’s your screen name on these sites? What’s the unique URL to your profile?
Nothing silly or casual, if you’re the smart actor user.
Instead, it’s your professional actor name!
It’s how we would look you up at IMDB or within the Breakdown Services’ system.
It’s how you’re branded.

As I read her words, I recalled the case study of the beer industry presented in the stellar marketing book The 22 Immutable Laws of Branding by Al and Laura Ries. The major players in the beer industry continue to introduce new brands, yet they do not increase their market share. Instead, buyers of the new brands tend to come from customers in the existing brands. In chapter 10, the Law of Extensions, the authors explain:

But people don’t think this way. In their minds, most people try to assign one brand name to each product. And they are not consistent in how they assign such names. They tend to use the name that best captures the essence of the product…..Customers want brands that are narrow in scope and are distinguishable by a single word, the shorter the better…..

While extending the line might bring added sales in the short term, it runs counter to the notion of branding. If you want to build a powerful brand in the minds of consumers, you need to contract your brand, not expand it. In the long term, expanding your brand will diminish your power and weaken your image.

(As an aside, I didn’t provide the page number because I downloaded the book to my new and life-changing Amazon Kindle wireless reader. When you highlight a book, the Kindle saves the highlight in a text file called “My Clippings”, which you can edit on your computer. I copied the quoted passage from the Kindle file.)

For some time, I have had multiple domain names, both on-line and reserved. For years, my main web site was AVOICEAboveTheCrowd.com. In recent times, I changed it to KarenCommins.com. Lately, I had been switching it to KarenVoices.com but continuing to point it at the other domain. The shorter name is easier for people to type and fits better on smaller imprinted products. I also am using KarenBlogs.com for this blog and KarenTalks.com for my podcasts and volunteer voice-over productions. I had been thinking of promoting my specialty of narrations aimed at the information technology industry and had reserved 3 more domains for that purpose.

Whew! I’m tired just writing and looking at that list! As my e-mail signature lines grew longer, I intuitively knew that I was segmenting my search engine rankings by using multiple domains. I didn’t realize that my overall brand would be diminished in the process. I can clearly see that these domains are really line extensions.

Furthermore, if I only use my first name in my domain name, people don’t know which voice talent named Karen to associate with the work. I searched some on-line voice talent casting sites and found a minimum of 30 Karens listed on each site — and that’s just using my spelling of the name.

This is the year that I contract my brand to one name: Karen Commins. With my name as my brand, my on-line presence will be in total harmony with my off-line life. Some changes are easier to make, such as changing my Twitter username and LinkedIn profile. Other things like consolidating my sites under my name will take a bit more time, energy and money paid to my webmaster.

Like I said, it’s time to make some changes. My re-branding efforts will remove the virtual thorns in my side and allow this rose to blossom in the sweetness of a more focused voice-over career.

 

Filed Under: Marketing, Narrators, Voice-Over

Do one thing each day toward voice-over

1 January 2009

Talented and witty UK voice talent Philip Banks posted a blog article yesterday titled Success and the new (or not so new) Voice Actor in which he listed 10 steps for success as a voice actor. I particularly liked #9:

You practise failure or success by the day
so ensure that you do something every day for your Voice Over career.
Keep a record of what you do and of the progress you make.

Coincidentally, the very story I wanted to relate today, on this first day of 2009, is about that very point. Once again, I’m going to quote another talented voice actor.

On p43 of the book Secrets of Voice-Over Success: Top Voice-Over Actors Reveal How They Did It, nationally-recognized promo voice talent Joe Cipriano offers the best and most charming explanation I’ve ever read about why you need to do something every day for your voice-over career. Here for your reading pleasure and call to action are Joe’s words:

My first acting teacher in Los Angeles, Wayne Dvorak, told a story one day that always stayed with me. He asked, “Why do some people make it, while others don’t?” There are many answers, but his story was this: When you work towards your dream, a little red light glows on top of your head. When you stop or are distracted, the light dims or goes off completely.

It’s important to keep the light glowing brightly and consistently. Why? Because the Gods of Making Dreams Come True are sitting up there in the heavens and looking down. Their joy is to help people fulfill their dreams. They just need to know how much you want it, and they can only see you if your red light is on.

So, keep working at your dream. Devote one hour a day, that’s all — just one hour a day — but make it every day, and do something that moves you toward your goal. Whether it’s a workshop, or study, or writing cards and letters, or working on your demo, or making calls, whatever it is, do it for one hour every day.

You’ll be amazed at how you’ll make progress, and your light will shine brightly. You’ll make it easy for the Gods of Making Dreams Come True to find you.

Since I’ve written recently about creating a road map for your success, Joe’s story perfectly illustrates the famous quote from Lao-tzu: A journey of a thousand miles begins with a single step.

The single step today may not seem like much, but the cumulative effect of daily effort is awesome!

Red Lightbulb.jpg

 

Photo: BlackJack3D, iStockPhoto

 

Filed Under: Away From the Mic, Law of Attraction, Narrators, Voice-Over

  • « Go to Previous Page
  • Page 1
  • Page 2
  • Page 3

Primary Sidebar

Karen@KarenCommins.com

© 1999-2025 Karen Commins // Site design by Voice Actor Websites // Affiliate links to Amazon are used on this site.