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Karen@KarenCommins.com

Karen Commins

Award Winning

Atlanta Audiobook Share-rator™

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Books

Voice-over books on my bookshelf

25 August 2006

When people ask me about starting a career in voice-over, I usually recommend that they first read a book about the voice-over industry. A book is a small investment of time, money and energy to see whether a voice-over career is the right choice for you. I have quite a few books and audio programs. You can never learn too much, and every author has different experiences and viewpoints to relate.

Since I haven’t found time to re-create the static page on the new site with my recommended reading list, I’ve created an Amazon list that features my favorite voice-over books. I even included a few items towards the bottom of the list that I don’t own but will probably add to my library.

Do you find this list and format helpful? I’d love to have your feedback before I make any changes to my site to add a permanent link or create more lists for marketing books, etc.

 

Filed Under: Books, Narrators

The keys to a successful business

14 July 2006

Yesterday, Drew and I, along with a couple hundred other people, went to an all-day Internet marketing seminar at a major Atlanta hotel convention center. We both are researching some new business ventures, but we were primarily interested in learning about driving traffic to our existing web sites. If someone is offering a free teleconference, webinar or seminar on a topic in which I’m interested, I take advantage of every opportunity to learn something new. Even one bit of useful information can give me a competitive advantage.

The company sponsoring yesterday’s event is in the business of selling web sites to people who want to sell products. The marketing principles for a web site promoting a service like voice-over acting and a product line are the same. As with brick and mortar companies, my on-line presence is an extension of my off-line business. I heard some very useful information about improving my search engine rankings and some clever marketing techniques that made the day worthwhile.

Of course, spending a rare weekday with Drew was the best part! 🙂 A nice lunch at the hotel was included in this slick presentation; after all, you needed to keep your strength up if you were going to be able to sign your name on your check or credit card slip when you made your major purchase later in the day.In looking over some of my material and doing my own research, I ran across a free e-book titled Starting Your Internet Business. The book is offered on a site that interacts heavily with eBay merchants and Entrepreneur Magazine, and the book seems to have some good tips about setting up your on-line business.

I was particularly interested to note the comments in chapter 11 about the merchant account. A merchant account is the company that does your credit card processing for you. Voice talent who accept credit cards tend to use PayPal to perform this service, but businesses selling a product need to provide a secure, click-and-go ordering and credit verification system in their interface. If you have a heavy volume of credit card processing, you should consider getting your own merchant account as not everyone has or is comfortable using a PayPal account.

The company presenting the yesterday’s seminar was charging a special workshop rate of $999 for the merchant account. When I say special rate, they said the normal rate was $1800! However, to entice you to sign up at the workshop, the rate was discounted. To report all the facts, I should mention that this rate would apply to all of the sites that you purchased. The presenting company was really pushing 6 sites; I won’t even tell you how much they wanted for the site set-up and monthly programming.

However, Chris Malta, the e-book author, mentioned that a merchant account could be obtained for less than $200!. I’ve been thinking about getting a merchant account for my voice-over business and will look into the sources that he lists. Obviously, it pays to do your homework and shop around for your services. I wondered how many of those people yesterday signed up for the full package, not even knowing what product line they wanted to sell, much less a comparison cost of other providers’ web development and hosting fees. Also, while I’m on this tangent, the presenting company yesterday kept discussing drop-shippers as a source of products, but they never bothered to mention that you probably have to pay to get access to the best directories of suppliers.

I haven’t finished reading everything in the free e-book, but he also talks about some basic business items like a tax ID. At first glance, a voice-over person might not think much in this book would apply to his or her situation. However, lessons can be extrapolated from every book on business!

I particularly wish that every person dreaming of a career in voice-over who plans to write to me would first read chapter 9, The Real Business World. The author wrote that if you only remember one chapter in the book, it should be this one. Malta included 3 typical e-mails that he has received, along with his analysis of each person’s chance for success. If the subject were voice-over instead home business and drop-shipping, I could say that I have received similar e-mails and had similar gut reactions to them. In addition, the drop-shipper who wrote asking to be removed from the directory listed recurring problematic themes that I have noticed from people who write to me for guidance.

While I personally respond to everyone who contacts me requesting information, I also have noticed that 99% of the people never bother to thank me for my time (and time is money, you know!) or give me any indication whether my communication with them was helpful. I make this statement not because my ego needs stroking, but to point out the decline of courtesy in our society. Simple courtesy is a much-desired trait in business and in life.

In short, you CAN make your dreams about your business into a reality….by doing your own research, taking consistent action toward your goals, always learning new things and treating others with respect.

 

Filed Under: Books, Business, Marketing, Narrators

A prosperity mindset will yield better-paying jobs

10 July 2006

I was reading the tremendous ongoing discussion about non-union voice-over rates on the Voices.com VOX Daily blog. Many people rightly pointed out in their comments that the rates are too low. However, some talent questioned how they could ask for higher rates without having their clients go ballistic and/or running for the hills.

I would like to address this question by stating that you have to develop a prosperity mindset. Nothing is more powerful on this planet than the words that you think and speak. (You would think, of all people, someone in the voice-over industry would be aware of this important Universal rule! smile) To change anything you dislike in your life, including the rates you are currently charging your clients, you must first change the thoughts that you think.

If you want to read a life-changing book on attracting prosperity into your life, I cannot recommend too highly The Dynamic Laws of Prosperity by Catherine Ponder.

This book was recommended to me 3 years ago, but I just read it in the last few weeks. It was written by a minister and has references to God and Bible. I’m not a religious person, but I didn’t find the references excessive or offensive. The advice on changing your mindset to one of prosperity and abundance is incredibly practical; already, I have seen results from applying the principles in this book!

You may say you wish you could attract clients who have bigger budgets. The difference between a wish and a goal is that a goal is written down. While I have other business-related books to recommend later, I love the book Write It Down, Make It Happen: Knowing What You Want And Getting It by Henriette Klauser. The author gives countless delightful examples of how people used the power of their words (and remember, nothing is more powerful!) to chart a roadmap for their lives. I think this is a great book to start getting you to think in possibilities.

The best program I have ever heard on goal-setting was delivered by Brian Tracy. Click here if you’d like to order his CD titled 21 Success Secrets of Self Made Millionaires

If that program doesn’t sound enticing enough, take a look at the others on that page and see if something else strikes your fancy. Whether you listen to Brian Tracy or some other speaker, you can always have the opportunity to improve your thoughts and your mind whenever you are in your car or by loading the CDs on your iPod or other .mp3 player. I recently listened to a teleconference with celebrated speaker Zig Ziglar, who is still going strong and on top of his game at almost 80 years young.

He said he doesn’t listen to the radio when he’s in his car but instead tunes into Audio University, or his name for audio learning programs. He concentrates on improving his mind by listening to various audio programs on all manner of topics. Sometimes he learns something new, while other times the programs serve as a refresher to something he needed to remember.

I, too, like the philosophy of Audio University. I’m bored listening to the same Kelly Clarkson songs played over and over and over on the radio every 6 minutes, and I can’t abide the endless negativity and fear-based reporting found on TV. Give me a good audio program on my iPod any day! Enriching my mind will in turn enrich my bank account!

I was cleaning up some clutter, which is another thing that holds us back and probably another blog topic for another day. I found a notepad from a conference at which Louise Hay spoke on 10/18/03, just days after I lost my dad. I wrote that she said:

Struggle, pain and suffering have created nothing.
Be here for the joy of it.
Atmosphere within and around you should be one of constant joy.

I also wrote that she said to:

* Make a list of delicious memories from the past, things that make you feel good.
* Make a list of how you would love to live.

Also during my clutter clean-up, I found a Christmas card, and I will leave you with the sentiment from its cover:

Gratitude is one of the sweet shortcuts

to finding peace of mind and happiness.

 

Filed Under: Books, Law of Attraction, Narrators

I won a marketing contest!

9 May 2006

As I was on my way to the airport on Friday the 5th, I read an e-mail message on my PDA announcing a new marketing book. Since I am an avid student of marketing, I probably would have ordered the book anyway, but the contest to promote the launch of the book made the immediacy of the purchase all the more compelling. The author was attempting to reach #1 status on Amazon by midnight, Friday.

The book is Book Yourself Solid : The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port. You could enter the contest without buying a book. I was intrigued to learn that he was giving away $50,000 in prizes to promote it! Even though I don’t normally order things from my PDA, I decided to join the contest and buy the book that moment.

I just learned that I actually won something in the contest!

The Internet Power Pack
Offered by Max Steingart of www.successway.com/max

A Completely Different, Proven Approach to Prospecting and Recruiting that Allows You To Create An Unlimited Pool of Prospects, Any Time, Any Place, Anywhere, Literally on Demand, Completely Devoid of Fear of Rejection, Heartbreak or Failure. This enormous package includes 8 CDs, book and ebook!

Gaining qualified prospects and keeping my database up-to-date is a perpetual challenge, so maybe the Universe thought this is something I could use. I am thrilled to have won this prize!

I also think I’m going to benefit greatly from reading Port’s book. I especially liked these lines from the prize winner’s page:

Whether or not you won one of the prizes from the jackpot worth over $50,000 donated to this fun and playful sweepstake, you are a winner… because you stand in the service of others as you stand in the service of your destiny….Just between you and me, Book Yourself Solid is truly a love story disguised as a business book. A love story between you and all the inspiring clients you will choose to book right away.

Filed Under: Books, Marketing, Narrators

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