Karen@KarenCommins.com

Karen Commins

Award Winning

Atlanta Audiobook Share-rator™

Narrators

No such thing as a free lunch or demo critique

In the United States, tax day this year is 17 April. The normal deadline of 15 April falls on a Saturday, and Monday 16 April is a holiday in the District of Columbia. You therefore have a 2-day extension to file your return.

I don’t pretend to be an accountant, nor can I recall providing the voice for one. I would never offer advice about income tax except to say that you can claim a refund this year of a telephone excise tax. I leave my tax return in the hands of my very capable CPA.

I was thinking about my CPA today because I wouldn’t ask him his professional opinion of my tax situation without expecting to compensate him for his time. I wouldn’t think a lawyer would help me with a legal scenario if I didn’t pay that person. I created my first web site but paid professional software engineers to develop the current site. When I take my car for service, I expect that I will be charged for any diagnostic work by the technicians. In any professional situation that I can think about, I would think that I needed to compensate the person who is spending their time to provide me with the value of their experience and education.

However, I have observed that people who hope to enter the voice-over profession don’t seem to have the same thought process. I have received countless requests from newcomers who ask me to evaluate their demo and/or give them personal guidance about their career. I give all of them the same answer: No.

My stance on this subject and, indeed, in writing this post, may seem a bit harsh, especially when compared with my other writing and my overall helpful and encouraging attitude. I’m grateful for my experience and training in voice-over, and I have shared information on my web site and blog. Anything that I would say to a new talent about a demo would be only my opinion. Another voice-over actor could hear the same demo and give conflicting advice. Inevitably, the talent would want to incorporate some suggestions and would expect the person giving the suggestions to review the changes. I tell the aspiring voice talent that they really need to work with a reputable voice-over coach who could help them craft and tune a demo so that it is the very best presentation of their skills and abilities.

One thought that I have never shared with aspiring talent is this:

If I personally assisted everyone who asked for my help,
I would never have time to do any work of my own.

I’m running a business. While I feel that part of my mission on earth is to help people in pursuing their passion for voice-over and living their dream lives, all the good feelings in the world don’t pay my mortgage. Among all the people who have asked for demo critiques over the years, I remember only 1 person who offered to pay me for my time and knowledge.

Newcomers to the voice-over industry seem to have the notion that voice-over is not a business. They call me and send me e-mails whenever it is convenient for them, including the person who called at 10pm one Saturday night and the person who awakened me in Paris at 4am. Both just wanted to ask how to get started in voice-over. Since I love working in voice-over and have provided so much helpful information on my web site and this blog, almost everyone who has contacted me seems to expect me to provide personal instruction simply for the joy of being helpful.

These people do not realize that more is involved with a voice-over career than just talking. In the time that it would take to listen to a demo and write comments back to someone who expects my free advice, I could do any number of things that would move my business forward, such as research or contact prospects, write a blog entry, practice recording, learn something new about my software, or submit an audition.

A cardinal rule of marketing is to remember your audience and answer the question “What’s in it for me?” Those who have approached me with requests for demo critiques and advice about their careers have not addressed that question. Until such time as I start coaching people on a individual basis for a fee, I will hold to my policy of turning down requests for demo critiques and personal advice on voice-over careers. I hope that readers of my blog find useful advice and much-needed encouragement in my entries.

If you want a free opinion of your demo, some of the voice talent on www.vo-bb.com will evaluate your demo in one of the forums. Be patient if you post a demo or marketing materials there as the voice talent are professionals who must first take care of their own business. Read and abide by the critique forum rules. While it isn’t a rule, I would also suggest that you express your thanks to anyone who responds to you. Finally, I think that if you’re asking for professional advice, you should be willing and prepared to provide compensation for the assistance that you receive.

Since I started this post by writing about taxes, just remember that you have to work in order to gain income. Much of your work in a voice-over career is going to be in managing the business aspects of the job, which starts with your good demo. I recommend that you consult only a few trusted advisors in whom you have confidence; otherwise, you can get too much input and spend too much time perfecting your demo and not enough time marketing it.

 

Is audiobook narration hard?

I saw a post on another blog a few minutes ago that compelled me to respond. Someone else had commented that they were wary of authors reading their own books for the audio version because reading aloud is hard to do properly. The podiobooks blog author asserted that reading aloud for audiobooks could not be difficult since that person’s mother read to him/her when s/he was a child. Before I answered, I guess I should have noticed that the post was filed under Rants. Anyway, I’m including my comments about the difficulty imposed by audiobook narration here on my blog for your comments and discussion.

*****
As an audiobook narrator, I agree with the original post and Tim’s reply to this message. Reading aloud is not hard in the sense that lives aren’t hanging in the outcome or the balance of world power won’t shift with every utterance. However, lifting sentences off the printed page and breathing life into them so that they flow effortlessly while maintaining the author’s perspective is an acquired skill.

I know how to write words. I can use a pen and paper to form words, or I can type very fast on my computer in a word processing program. I constantly use this ability to write in order to produce a variety of things: proposals for voice-over projects, blog posts, letters to friends and family, etc.

Yet I would say that writing a novel is hard. (There’s that word again.) Writing a novel that becomes a published work of material seems even more difficult. How many people say they would like to write a novel, and how many people actually DO it? To become a published novelist such as Mr. Gaiman, one must have tremendous energy and focus. One must be able to take an ordinary skill that most people possess, like the ability to write words, and be able to string those words together in a fashion that would interest other people enough to want to pay to read them. I haven’t been able to do it. Writing a novel therefore seems like hard work to me.

I can understand the original poster’s view about being wary of audiobooks performed by the author. Audiobook narration is a performance, that, like the printed book, will last forever. It’s not like a child’s mother reading a bedtime story where the main goal is to lull the listener to sleep. Neither the child nor the mother care about the quality of the reading.

Audiobook listeners, on the other hand, DO care about the quality of the narration. Audiobooks are an intimate medium. The reason people enjoy reading so much is because their imagination is running the movie of the words in their head. A good audiobook narrator can make the audio version of a book seem like a movie, where someone who is not as adept at this type of performance can ruin the experience for the listener.

A good narrator will make the performance transparent and SEEM like the easiest thing on earth….just like talking. However, good narrators usually have completed professional training in voice-over and also have thoroughly prepared the material they are reading by researching pronunciations and determining characterizations before they ever walked into the recording studio.

 

Some advice about unsolicited advice

A few weeks ago, Drew told me that he found himself critiquing the voice-over actors on local radio commercials. He said he could recognize voice talent who need more training because they haven’t learned how to sound conversational in their reads. Among other things, he astutely detected that amateurs invariably let their voices trail off at the ends of sentences.

That same day, I called a major entertainment venue here in Atlanta to learn information about an upcoming event. I was rather shocked to hear a voice message in which the events and ticket prices were read in a choppy, uneven manner by someone with an accent. While some local commercials are produced by people with limited budgets, this complex has revenues in the millions each year. Its operations department unquestionably could afford to hire professional voice talent but has not.

In both cases, a professional voice-over artist like me could be tempted to offer her services to these businesses to fix their problems. However, both the people producing the commercials and those at the entertainment venue don’t think that they have a problem. My efforts therefore would fall in the category of unsolicited advice and most likely anger the people that I most wanted to impress.

I learned this lesson the hard way. As I was beginning my voice-over career, I wrote an e-mail to a local car dealer who runs a lot of radio ads. With my infinite wisdom, I explained that the dealer’s ads about Jenny in the office making a Bundt cake for all of the salesmen was offensive because it presented a very sexist and condescending attitude toward women. Mind you, I sent this message in the late 90s or early in this decade. The ad WAS sexist, but as a new voice talent who had no connection to this advertiser, it wasn’t my place to point out that fact. Naturally, I happily identified myself as a voice-over talent and offered to assist the dealer with future commercials.

I have auditioned for that dealer’s spots on numerous occasions but have never booked one. I have listened to my auditions against the ads that ran on the air. My vocal qualities and copy interpretation are eerily similar in many cases. Since I’m a positive person, I believe that maybe the producers knew the talent selected for the ads or perhaps never heard my auditions. I have to be honest, though, and acknowledge that an equally likely scenario is that my unsolicited advice was considered criticism and destroyed my chances of booking work with that advertiser.

“If I want your opinion, I’ll ask for it”

is an old adage that holds true in business. Bob Bly, a well-known and highly respected copywriter who has written many books, wrote a story with that title several months ago in the Early To Rise e-zine. He details valid reasons that you shouldn’t offer unsolicited advice.

When I feel my unsolicited advice could be perceived as criticism, I will keep it to myself, as Bly suggests. For instance, a nearby restaurant opened in the location of a previous restaurant. They changed the name and menu, which gave the customer one set of expectations, but kept the interior furnishings from the previous owner. The result was a hodge-podge of a poorly conceived restaurant with no unique identity.

During our one meal there, I told Drew a number of marketing ideas I instantly had for the establishment as soon as I walked in the door. I often have marketing ideas for businesses but usually don’t say anything because I don’t know the people. I didn’t say anything in the restaurant. It closed after being open less than a year.

If I am merely offering ideas for some new marketing twist, I don’t think the case against unsolicited advice is so clear-cut. When I am working with my clients, I feel that one of my value-adds to them is my marketing mind. I ask them if they are open to suggestions to changes in copy. If I see a way to promote their services, I enthusiastically point it out to them. My clients know that we have a collaborative relationship, and they always seem appreciative and excited about the leads, tips and ideas that I give to them. Certainly, when I am pitching an idea like an audiobook to a prospect whom I have targeted, providing a list of specialty marketing channels may be the key piece of information to seal the deal.

I still wonder what to do about those people who are in the category of potential clients. If I have a marketing idea for someone with whom I’d like to work, should I share it with them when we have no prior business relationship?

In three cases dealing with multi-million dollar corporations within the last month or so, I decided the answer was yes. The ideas had nothing to do with voice-over and nothing to do with me, but everything to do with the brand enhancement of the companies involved. (In keeping with Bob Bly’s recommendations, I wouldn’t have submitted the ideas if they could have been viewed as self-serving.) I suggested that 2 companies could partner on a promotion which would benefit both of them as they share the same target market, and I proposed a niche advertising campaign for a third entity.

I carefully researched the recipients so that the ideas would have the best chance of landing with the right decision-maker, but I can’t say whether anyone read my letters. The companies may not like or be able to implement my ideas. Like Bob Bly stated, these companies didn’t pay me for my ideas, so they might not find them valuable.

It’s one thing to approach somebody saying, “Will you hire me and pay me some of your money?” That line of inquiry won’t win you any friends when you continue with a recitation of perceived defects, like the web designer profiled in Bob Bly’s article or my letter to the car dealer. It’s another thing to approach somebody and say, “Here’s a way that you can make money!”

I think what you put out in the Universe comes back to you. If I was of service to someone else, the Universe will be of service to me. I sent these ideas freely, without any expectation of reward. I truly love all 3 companies and want to see their continued success and market domination. Of course, if any of these 3 businesses ever wants to engage me to voice commercials, point-of-sale and trade show presentations, training programs or anything else for their stellar organizations, I will be more than delighted to join their team!

 

How many languages does a voice talent need?

A musical instrument can produce melodious notes in any key playable by the instrument and known by the musician. If my voice is my instrument, why should I limit myself only to the words available in one language?

The world view of an American is someone is only knows one language. Foreign languages are not required school subjects here, so many people do not choose to learn them. English has become the global language for business and computer systems.

In 1994, Drew and I took our first trip abroad. Our destination was Germany, with a weekend in Amsterdam on the end of the trip. I had studied German in high school and college, but I had forgotten much of it since I had not had an opportunity to practice it. Don’t worry about the language was the advice of a friend. Everyone in Europe speaks English.

We discovered that the German people spoke German, at least on our first day in Munich. While our remembrances of that day now make for funny stories, the language barrier caused one of the most frustrating days of our entire marriage.

As a side note, I believe that the fear of the language barrier is one reason many people don’t travel internationally. This post and several others have been inspired by some trips, but this blog is not about travel. However, I will point out that if you attempt to speak even a few words in the native tongue of the country where you’re standing, you have just made a huge step forward in making your trip an enjoyable one.

In Germany, I found that I started remembering more of my German as I continued to hear it. I could speak sentences half in German and half in English to people. After the first day, more people started speaking English, even ein bisschen (a little) to us. When they said they could speak ‘a little’ English, they usually were fluent.

Two trips abroad this past year brought me in contact with students at language schools.

In February, I went to Brazil for the fantastic Inner Game of Voice-Over Workshop taught by my voice-over coach Susan Berkley and her co-instructor Rich Jones, an award-winning voice talent from Canada who now lives in Brazil.

Susan and Rich both speak fluent Portuguese. The workshop participants certainly were grateful for their translation assistance when we were shopping in the small countryside towns where English was not widely spoken! One of the most memorable uses of language was our studio session in Sao Paulo. Susan directed the talent in English and immediately gave production instructions to the engineer in Portuguese.

Rich also teaches English at the Millennium Language School in Sao Paulo. I was delighted in recent months when Rich asked me to voice some tracks for an instructional CD to be used at the school.

When I was in Brazil, the Brazilian students loved to talk to the Americans as it gave them ample opportunity to practice their English. I loved talking with the students as I was able to interact with people in another country on a more personal level than I normally do when I travel. The Brazilian students were all adults in a wide spectrum of ages.

When Drew and I recently visited Alexandria, Egypt, we saw a language school that was letting out for the day. The students ranged from small children to kids of high school age. They all appeared to be carrying books with English titles. We saw one boy carrying books labeled Chemistry and a SAT preparation guide. Those children and/or their parents see English as a necessary component to a bright future.

As an American, it would be easy (and somewhat arrogant) to think that I have no need to learn another language.

I have observed and read that more people around the world are learning my language. When I travel, I notice that more signs are in both the native language of the country and English. People usually switch to English when they learn I’m an American.

As a traveler, I have a goal to be multi-lingual. I declared this goal in my journal a few years ago when we were staying at a hotel on the tiny island of Bonaire near South America. One day, I watched the concierge fluidly and easily converse in 5 languages with the swarm of guests who approached her. I decided that day that I will speak German, French, Spanish and Italian. Being able to converse with someone in their own language emphasizes our similarities as people rather than our differences.

Most importantly, as a voice-over talent, I have a need to be multi-lingual.

Even without fluency in several languages, I at least need to be able to recognize, understand and correctly pronounce foreign words when they appear in literature so that I can perform audiobooks effortlessly. In addition, studying other languages always can improve one’s English since many of our words are derived from another language.

Even now, I can understand some German through hearing or reading it better than I can spontaneously speak it. I have recorded a voice mail system in German for a client who wanted continuity of voice-over for both English and German. I think that in most cases, though, my opportunities to perform scripts in a foreign language would be limited. If an organization wants to hire a voice talent who speaks a certain language, plenty of native voice actors exist who could execute the script flawlessly. I realize I would have the easiest time of first regaining my skills in German, but I have taken the challenge of learning French.

I am continuously adding foreign language programs to my reference library. I currently own language CDs in Spanish, French, German, Italian and Japanese. These CD sets are usually packaged with pronunciation guides, lesson books and/or pocket dictionaries. I am in the process of loading all of my language CDs on my iPod so that it becomes an incredibly useful tool to my voice-over career. I can quickly find and listen to the speakers with authentic accents, which helps me prepare proper accents for character parts.

A terrific source of these programs at low-cost is Costco. I also have found college dictionaries for foreign languages there. My philosophy is: the time to buy it is when you see it! Costco and similar shopping warehouses are notorious for having limited quantities of a product and not restocking them.

Of course, in this information age, we have almost unlimited opportunities to become armchair travelers and listen to the dialects and accents of those from other countries. In addition to the abundance of travel shows on TV, you can download podcasts and radio broadcasts from the Internet. You can play your favorite movie with the soundtrack from another language. I’ve read that audiobook narrator Kate Reading (Anna Fields) would go to ethnic restaurants as part of her research for books. I also know voice talent who have contacted embassies for particularly tough pronunciation questions connected with audiobook research.

Perhaps the typical American only knows how to speak English. I hope that statistic is changing. However, this American voice talent wants to know how to speak fluently in 4 other languages. In the meantime, I’ll be happy if I can retain the flavor of the accent enough to sound convincing to listeners of my recordings.

 

Nine Tips About Buying Equipment on eBay

I joined eBay in 1997, and I have bought and sold countless things on this great system through hundreds of transactions. When other voice talent tell me that they don’t have money to get their voice-over demo produced, take a class with a premier teacher or invest in their studio equipment, I ask them if they have considered selling things on eBay to raise some fast cash. If you don’t need it, someone on eBay wants to buy it. By the same token, if you’re looking for something, someone on eBay is selling it.

In fact, whenever I am looking for something, especially equipment for my voice-over studio, I see if I can find it on eBay. I bought my Neumann TLM 103 microphone and DAT recorder from eBay sellers. My mic was brand new in the box, yet I purchased it on eBay at a price much lower than the retail rate quoted by several leading supply houses. However, many people are reluctant to shop on eBay, though, because they fear losing their money to unscrupulous dealers.

An article in yesterday’s Atlanta Business Chronicle fuels this kind of fear and was the propelling force behind this post today. With almost 10 years of eBay experience to my credit, I offer these tips for safe shopping on eBay:

1) Always look at the seller’s feedback rating and read the comments. You need to click on the feedback number and see if the seller is maintaining positive comments from buyers. A high number doesn’t necessarily mean that the seller is currently providing good service.

2) Be wary of sellers who do not provide a picture of the actual item. Some people will use pictures from other sellers’ listings or from vendors’ web sites. You want to see a picture of the actual item under consideration. If a seller can’t provide a picture of the actual item, I move on to another listing. With millions of things for sale on eBay at any given moment, I can wait until I can see the thing that I’m buying.

3) A strong, detailed description of the item indicates the seller’s knowledge. Whether I’m buying or selling, I want to see more than a single line of description on the item. As a sidebar to this tip, make note that if you decide to sell some items, you should be aware that a description that tells a story will make your buyers more attracted to your item. People love to be told a story, and you will get more money for your item if you can make that connection. I’m not saying “tell a story” as in “tell some lies”, but rather add adjectives and background material that make your item sound interesting to the reader.

For instance, when I have sold some of my Barry Manilow collection to pay for studio equipment, I wrote about hearing Barry sing a particular song at a concert and how that song is on a rare and valuable CD. When you can make the connection to your audience, you build trust.

4) Ask questions before you bid. Note how rapidly and thoroughly the seller responds to your questions.

5) Research prices in the closed listings before placing your bid. If you’re buying something common like equipment for your voice-over studio, chances are great that somebody has recently sold the same item. You can learn a lot by reviewing the closed listings to determine how many bidders were interested in an item and the prices paid. Obviously, if you are looking at something unusual like a piece of Dresden porcelain of a woman playing harp (yes, I’ve bought some of those on eBay!), you might not find any comparison listings.

Also compare the eBay prices to those at your favorite dealers. Many of them actually sell products on eBay. My Neumann mic was offered in this manner; an audio specialist with a brick and mortar building also posted items on eBay. Depending on the item, you may need to take service into consideration. For instance, I once bought a notebook computer from someone who only ran eBay listings. Given the nature of that item and the abundance of computers available, I think I would try to find one locally or direct from the manufacturer rather than shop for one on eBay.

6) Ask about the warranty. If you need warranty repair, your warranty coverage won’t be worth much to you if the warranty on your new studio equipment covers the European Union, and you live in the United States. When you see a significantly lower price on a piece of electronics, it may be a “gray market” item. You have to decide how much the warranty is worth to you or whether you’re willing to risk buying an item that may not have warranty coverage for your country.

7) Never, ever agree to pay someone by Western Union wire transfer. The buyers in the Atlanta Business Chronicle story were cheated by sellers who were paid by wire transfer. I learned in a transaction that had nothing to do with eBay that someone using wire transfer is preying on your emotions. If they insist on a wire transfer because they are in a hurry to do the deal, you need to run in the other direction!

They may say things like they are under a bankruptcy order and have a strict deadline, so that’s why they need the money so fast. You should know that once you transfer the money out of your account and into theirs, you can’t reverse the transfer unless they have enough money in their account. They will never have enough money in their account for a reversal!

PayPal is a safe form of payment. I will use it for immediate payment, but I still make the payment on my credit card so that money is not immediately transferred out of my checking account. I should have received the item by the time I receive my credit card bill. If I haven’t, I can always put the item in dispute with my credit card issuer.

8) If you have any uneasy feelings about the seller, you can request their contact information through eBay. You have to be involved in a transaction with someone before you can get their contact information. If you have paid for something and a seller becomes unresponsive, you can request their contact information from eBay.

9) If you decide to pay by check and don’t receive your merchandise, your Postmaster General may become your new best friend. Did you know that mail fraud is a federal crime? The definition of mail fraud from the United States Postal Service site is:

U.S. Postal Inspectors investigate any crime in which the U.S. Mail is used to further a scheme–whether it originated in the mail, by telephone, or on the Internet.

The use of the U.S. Mail is what makes it mail fraud.

Before you file the claim form on that site, you can advise the seller of your intention to start a mail fraud investigation. That action just might make them either cough up the goods or refund your money

I definitely don’t purchase everything on eBay. It’s just another source for me. After consulting with an audio engineer 3 weeks ago, I decided to change my studio components from a PC-based system with an Akai DPS DAW to an Apple MacBook Pro and a Digidesign Mbox2 Pro with ProTools LE. While I looked on eBay, I didn’t buy anything from there this time. I bought the computer directly from Apple since Drew gets a great company discount there, and I found a fantastic deal at Musicians Friend that includes a CAD GXL3000 condenser microphone and Fantom 120GB firewire hard drive. I haven’t tested the mic, but it looks well-made and might be a decent mic to take with me when I travel.

I have used eBay extensively in the furtherance of my voice-over career. I have bought equipment for my studio, and I have sold things in order to raise funds for my demos, training and equipment. I hope these nine tips about buying equipment on eBay give you the confidence to try it for yourself. Feel free to post your comments about how you have used eBay to further your voice-over career or other dreams or any other tips you want to share!

 

Changing your thoughts on Valentines Day

I had a doctor’s appointment today. I have been taking prescription drugs for several years to prevent migraine headaches, and I have decided that I don’t want to take daily medicine for the rest of my life. I want step down the dosage so that I’m off the drugs completely.

While the doctor is willing to accommodate my request, I noticed that she told me more than once that I would probably start noticing an increase in headaches and would need to go back on the medicine. Maybe, but I don’t think so.

The mind is an extraordinary thing. In order to make any positive change in your life, you have to change your thoughts.

I reach for the most powerful, positive thought possible, using techniques that I have learned from many people. For instance, I often hear from people who feel they can’t follow their dreams of voice-over careers or other things because they have full-time jobs. I use the words of Barbara Sher when I tell them to think of their full-time job as a subsidy to their art. I learned from Dr. Wayne Dyer that you must bless your job with love and realize that it is a stepping stone on your life’s pathway.

For the career changers, I learned from Louise Hay that you must start thinking in terms of being ready to release your current position with love to the next person who would be delighted to have it. Train your mind to think of the delicious possibilities that you desire. If you want a voice-over career, visualizing the outcome is the first step you should take on your journey. If you know where you’re going, you will be able to figure out the actions you need to take to get there.

Last year at this time, I was preparing to go to Brazil for a class titled The Inner Game of Voice-Over taught by my coach Susan Berkley and her co-instructor Rich Jones. Those two people are as warm and gracious as the Brazilian sun, and I was a like a flower on a spring day when taking direction from them. Our time together did much to help me analyze my thinking on various topics. They taught based on Dr. Norberto Keppe’s psychological work

I have talked about Susan previously in my blog, so you probably know that she’s the voice of AT&T and other big companies, and she runs a production company. Rich is an award-winning voice talent who now lives in Brazil. Rich has started a podcast titled Thinking With Somebody Else’s Head that challenges some of the popular beliefs held in the world. In honor of Valentine’s Day, I’d like you to listen to his recent episode titled Some Truth About Love.

Rich reminds me on his podcasts that love and beauty are all around us. When I think of the world that way, I know that I don’t need to be so focused and driven on producing results in my voice-over career that I have to take drugs everyday to ward away migraines.