Karen@KarenCommins.com

Karen Commins

Award Winning

Atlanta Audiobook Share-rator™

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Where does the time go?

As the excellent voice-over talent says in this Staples commercial, “in a small business, it’s all you.”

I laugh each time I see this ad because I relate a lot to Dave these days!

The past 2 months have been wonderfully busy. I’ve done full production on 3 audiobooks; the finished time of each ranged from 9.5 hours to almost 13 hours. I also worked with my web designer in creating a new audiobooks site to showcase my work in this area.

With all of these big projects, I haven’t had much time to write articles here on the blog.

I am developing several ideas and expect to post a new article in the next week or so.

Thanks for your patience during my absence. I’d love to hear from you about your projects, so please leave a comment on the blog!
 

A Demonstration of My Soundproof Studio

When I started my voiceover career, I recorded in a tiny closet with accordion doors. The room is upstairs on the front of the house and faces the street. The only entrance to our subdivision is about 150 yards away from my house.

Consequently, 99% of my 200+ neighbors must pass my house every time they enter or leave. To make matters worse, we live at the top of a hill. The neighbors step on the gas to get up that hill. I constantly had to stop my recordings every time a car passed.

Moving to a walk-in closet across the hall helped to alleviate some of the car traffic noises. However, it didn’t help with the air traffic, leaf blower, lawnmower, and other noises around here. The county airport is not far from our house, so planes with small propellers are constantly flying overhead.

In 2005, we decided to take drastic measures to reduce the noise. We started by replacing all of the windows on our house with triple-pane, casement windows. Instead of the common double-hung windows, which have 2 pieces that open by sliding them up or down, casement windows are one piece which opens outward. The movement forms a better seal to the house, and the 3 panes of glass with krypton gas between them significantly buffer outside noises.

We also built my stunning soundproof studio employing the following techniques:

  • 2 layers of ceilings with R30 insulation between them
  • 2 layers of 5/8″ drywall (instead of the usual single layer of 1/2″ drywall) in each of the ceiling layers and all 4 walls
  • 2×6 studs instead of 2×4 to provide additional space for insulation
  • sound barrier insulation under the siding and R30 insulation in the walls
  • air pocket between the garage and the studio
  • 2 entrances, each with an air pocket between 2 doors
  • no windows
  • built on a concrete slab

I bought a 6’x8′ WhisperRoom sound isolation booth. The WhisperRoom adds more density and air pockets in my quest for silence. Since the floor is on wheels, it can eliminate the low, rumbling noises that could be generated by passing trucks.

What a joy to record in this room! I can’t remember a time when I had to stop work due to a noise outside the studio.

I thought you might like to see and hear a short demonstration of the effectiveness of my studio. Using my iPhone4, I made a little video today after Drew started his motorcycle. I deliberately left the video in one continuous, unedited take, so I apologize in advance for any jerky movement. Turn your speakers up to really hear the difference!

PS. If you’re considering a room addition on your house, you’ll want to absorb my lessons learned before you hire a contractor. Download your free copy of Karen’s Crash Course in Avoiding Ca$h-Poor Contractors.

Reasons to Create Your Own Stuff

Create your own stuff.

I’ve written about this theme in the past, but today, I want to show an example and talk about the marketing advantages available to voice talent who choose to cast themselves and develop their own work.

As a service project, I’m narrating the audiobook of A Woman Who Went to Alaska on LibriVox.org. May Kellogg Sullivan wrote the book in 1902 to recount her adventures during the Alaska gold rush at the turn of the 20th century.

Obviously, the audiobook itself is a form of creating my own work. Rather than watching fluff TV shows like American Idol, I choose to spend my spare time this way because:

  • I am improving my skills, both in long-form narration and audio editing.
  • I am being of service to others in offering a free audiobook.
  • I can use the credit in discussions with audio publishers about paying gigs.
  • The free audiobook will be helpful in developing a loyal fan base.

Marketing is a HUGE part of any business. It is especially important when the commodity offered by the business is one’s voice. Not only am I creating the audiobook on my own, but I also decided to market it by creating a trailer for it!

Early in my voiceover career, I did a lot of direct mail marketing with imprinted products. While my campaigns were extremely memorable and attracted voiceover jobs to me, they also were extremely time-consuming and expensive to produce.

Here are some immediate marketing benefits of creating this trailer:

  • The book is in the public domain, so most of the images had no cost. I only had to spend a few bucks to obtain the stock images that I used. The music came from my royalty-free library, which requires no residual payment.
  • The video is another method of advertising my voice to people who haven’t heard of me or listened to my demos.
  • The trailer demonstrates to clients and prospects that I could assist them beyond voicing their scripts.
  • We live in culture obsessed by and immersed in video. Tell the truth — when you saw the video in this post, did you immediately click on it before reading any of the text? People say they don’t have time to read. Many would watch my trailer who would never read my description of the audiobook.
  • I cross-posted the trailer on Facebook, some LinkedIn groups devoted either to audio publishing or Atlanta businesses, LibriVox, AudiobookCommunity.com, and BarbaraSher.com. Note that most of these postings are targeted directly to 1000s of members in niche markets who may be interested in hiring me for their projects!
  • I received more responses in a few hours than I ever received from a single mailing.
  • The trailer gave me material to add to my blog, which helps my search engine rankings.
  • Once the book is done, I will update the trailer from “coming soon” to “available now”.

In addition, the subject matter of an audiobook can point to even more opportunities for marketing it on-line. In this case, a flurry of TV shows are about Alaska, so I know the public has a lot of interest in that state. One show is even about a group of people currently mining for gold in Alaska — a perfect tie-in! Fans of these shows gather in discussion forums where I can post my trailer. I also can post it in forums for people who are considering an Alaskan cruise.

Aside from all of these reasons, perhaps the biggest reason to create your own stuff is that it is fun!

I hope that these examples of my spare time projects give you inspiration to create and market your own stuff. I’d love to see your work, so please leave a comment on the blog!

 

10/30/21 Update:

I previously suggested that people volunteer for LibriVox. Be warned that LibriVox releases its recordings into the Public Domain, which means someone else could sell your recording and/or harvest your voice for AI without any compensation to you. For that reason, I no longer recommend that narrators volunteer there.

 

Voice-over career requires time and energy

Karen’s narration of this entry

Nothing lasts forever.
The most unforeseen circumstances will swamp you and baffle the wisest calculations.
Only vitality and plenty of it helps you.
–WASHINGTON A. ROEBLING

Washington Roebling’s name may not be familiar to you. He’s not in the voice-over industry. In fact, he has nothing to do with voice-over or entertainment. However, I recently read about him and his monumental accomplishment, and his quote applies to anyone pursuing a big dream, including a career in voice-over.

You see, Washington Roebling was an engineer — not just any engineer, but the chief engineer behind the famous Brooklyn Bridge. I recently read David McCullough’s fascinating and extremely well-researched novel The Great Bridge, which describes the people, risks, relationships, political environment, and long processes involved to build that bridge. It’s the sort of sweeping, satisfying book that I would love to narrate, but these historical books are usually about men and therefore narrated by men in the audiobook. But I digress …

Part of the story that is so remarkable is that Roebling fell seriously ill and wasn’t even on-site during much of the construction, yet he pressed on until the Brooklyn Bridge was completed and his dream realized. With his wife’s admirable and steadfast assistance, Roebling wrote such an incredible collection of notes and designs that his assistant engineers were able to complete the work to his specifications without his supervision.

The on-line Merriam-Webster dictionary defines vitality as physical or mental vigor especially when highly developed. I can’t agree too much with Roebling’s assessment that vitality is necessary to accomplish anything of importance, especially a voice-over career.  However, I would also add time to the equation.

Many people jump into voiceovers with the expectation that a lucrative and easy career awaits them. Unlike an engineer, they don’t study the landscape or make calculations about the best way to proceed. They may give up before achieving the level of success that they seek.

I have often heard that entertainers and sports stars who are considered to be an overnight success usually have been working diligently and learning their profession for 10 years or more. This passage in John Maxwell’s book Put Your Dreams to the Test: 10 Questions that Will Help You See It and Seize It better explains that theory:

Author and speaker Jim Rohn points out, “The twin killers of success are impatience and greed.” I believe they are often the killers of dreams as well. Most people want results that are quick and dramatic. However, the reality is that most dreams are achieved very slowly, and the results come about unspectacularly. If you have achieved any major goals in your life, then you already know that realizing goals can be less thrilling than imagining them. That’s why you need to learn to take satisfaction in the journey and find fulfillment in the small steps along the way.
Drew and I visited New York City for the July 4th holiday, and we walked across the Brooklyn Bridge. Although I’ve seen it many times, I could only fully appreciate its immense size, strength, and beauty while actually standing on it.

Karen Commins at Brooklyn Bridge 7-4-09.jpg

Karen Commins walks across the Brooklyn Bridge 7/4/09
The construction process took 14 years, which was 2-3 times longer and at a far greater cost than the original estimate. Had Roebling not maintained his vitality and persevered through unimaginable obstacles over long stretches of time, this masterpiece of American architecture would not be standing.

I thought again about the time and energy needed to complete a dream while we watched Macy’s July 4th fireworks on the Hudson River. We were treated to a spectacular 30-minute show, but the tremendous planning and coordination, including the actual fireworks manufacture and testing, must have started as soon as the festivities were finished last year, or perhaps even earlier. I created a short video of some highlights from the fireworks and added music from my royalty-free library. I am posting the video here for your viewing pleasure.

[KGVID width=”480″ height=”272″]http://www.karencommins.com/wp-content/uploads/2009/07/NYC-Fireworks-7-4-09.m4v[/KGVID]

Time and vitality have been necessary ingredients in my voice-over business since its inception. Like anyone, I have had and continue to have personal challenges, like the losses of my dad in 2003 and my mother just 2 months ago in May. In the past couple of weeks, Drew and I were shocked to learn that his position as a lead software engineer has been eliminated after 12 years of employment with his company, so we unexpectedly are starting a new chapter of our lives.

I don’t bring up my personal obstacles to gain your sympathy but to point out that vitality is needed to sustain the momentum in my voice-over career while time marches on. You may have noticed that even my blog entries lately required an unusual amount of time and energy to complete. Many days, I have to judge my progress on my voice-over dreams based on incremental forward movement. However, like Roebling and his bridge, I continue to focus on my vision of success, counting my blessings and victories as I go along.

What kind of correlation do you notice between time and energy in pursuing your voice-over goals? I’d love to hear from you with comments on the blog!