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Karen@KarenCommins.com

Karen Commins

Award Winning

Atlanta Audiobook Share-rator™

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Away From the Mic

8 Things I Learned About Voiceover From Ted Williams

13 January 2012

At the end of each year, I review my journals to see what I accomplished. In doing this exercise for 2011, I found some comments that I want to share with you.

Just over a year ago, the media was in a feeding frenzy with news about a voiceover talent who seemingly became an overnight success.

You may remember the story of Ted Williams. In one day, he went from being a homeless person to someone who was overwhelmed with lucrative offers from the Cleveland Cavaliers, the NFL, MTV, Kraft, and other companies.

I might have been the only voice talent in America who didn’t write publicly about this story at the time, with the exception of this comment I left on fellow voice talent David Houston’s blog:

I am sooo glad to see you make the point that we shouldn’t spend time worrying about any voiceover career outside of our own! 

I haven’t commented on anything to do with this story until now. I am amazed at the time and energy that some voice talent have used this week in all the blog posts, forum comments, social media updates, etc. that they have devoted to this one topic.

The reaction in the v-o community has become like the people who sit around and endlessly discuss any TV contest reality show, particularly American Idol.

I choose to put my spare time and energy into the pursuit of my own goals and dreams rather than waste it thinking and talking about those of someone else.

However, I did write about the story in my journal. I was extremely irritated that so many companies wanted to attach their names to the story AFTER Ted’s balloon soared. Of course, they all had to send out a press release to tout their benevolence in making offers of voiceover work to Ted.

More importantly, and the reason for this post today, is that my journal entry included 8 positive things I learned from watching the video of Ted and witnessing the reaction:

1.  You have to believe in yourself and your talent before anyone else will.

2.  You have to ask for what you want.

3.  You have to persist and persevere through the bad times.

4.  Chance or luck is when preparation meets opportunity.

5.  You can’t be denied the good things that are meant for you.

6.  The power of video is an incredible tool for reaching your prospects.

7.  People who are labeled as an overnight success generally have been working diligently for years to achieve their new success.

8.  You can’t sit on your past accomplishments and expect to continue receiving offers.

Although celebrated voiceover coach Marice Tobias did not mention Ted Williams in her recent blog entry titled Moving Forward, her words seem like a fitting postscript to this entry:

Good grief.

Enough railing about the business. It is what it is.

Concentrate on what you can actually do something about.

Your delivery.

Too many reads just don’t hit the mark. Make sure what you are turning in will indeed stop people in their tracks.

 

Filed Under: Away From the Mic, Business, Narrators, Voice-Over

5 Quick Tips for Following Your Dreams

12 December 2011

Every script I’ve voiced, from the shortest audition to the longest audiobook…

Every call I’ve made…

Every email I’ve sent…

Every postcard I’ve mailed…

Every marketing campaign I’ve devised…

Every web site I’ve launched…

Every blog post I’ve written…

Every social media update I’ve made…

Every voiceover class or conference in which I’ve participated…

Every professional association meeting that I’ve attended…

…occurred while I worked a demanding, 40-hour-and-sometimes-more-a-week job.

After 12 years of concurrently working in a full-time job and a part-time voiceover business, it’s time for a change.

I’m thrilled to announce that I was offered an early retirement from my day job and will be doing voiceover work full-time beginning 1 January 2012! YAY!!

However, as excited as I am to start a wonderful new phase in my life, this post isn’t about me and my career plans. It’s about you.

I want to encourage you to follow your dreams and give you 5 quick tips to help you do it.

  

1) Make a list of what you WANT.

A list helps you stay focused and fight discouragement. It also is the foundation to manifesting your desires. If you don’t know what you want, how do you expect to get it?

If you don’t do anything else, I advise you to RUN, do not walk, to buy the IT WORKS booklet and then follow Brad Jensen’s extensive, amazing, and generous advice about using it.

As an example from my life, I made a list with attributes that I wanted in a job, like a certain income level, the ability to do voiceover work, and a private office with a door and window. I deliberately made the attributes a little more generic so that the list would cover my day job and my voiceover business. I reviewed this list frequently and added criteria over time, especially as I checked off attributes that were met.

Your results when working your list probably will turn out better than you could imagine. When I wrote that I wanted a private office with a door and window, I envisioned an office cubicle facing a window with tall walls on the other 3 sides. Of course, I would still be able to hear everyone around me in an open office concept.

What I got, though, was the ability to work in my gorgeous home office, which happens to have a solid wood door and 2 windows. It also has a TV, an iPod stereo, and a reasonable proximity to the refrigerator downstairs.

In another example, I wrote a new life list in September and included the fact that I want to be contracted at least once a month to voice an audiobook. I faithfully have reviewed my list, taken the actions suggested by the creative genie, and received 3 audiobook contracts since then, almost as if on schedule!

2) Think about WHY you want it.

I diligently worked in IT for over 25 years. I always knew that I was trading short-term creativity and gratification for long-term security.

However, having the day job didn’t mean I should put my dreams on hold….and neither should you!

So many people say things like “I’ll travel when I’m retired” or “I’ll start that business once the kids are out of school.”

If it’s your calling — as voiceover is to me — you want and need to do it to feed your soul. The only moment you know you have is this one, so why not be doing something because it makes you happy?

Yes, working full-time for an employer and part-time as an entrepreneur has its challenges. I would say it’s a challenge to pursue any calling when you don’t have unlimited time, money, and opportunity for it. The joy you get in pursuing your passion spills over into every other aspect of your life. Note that every passion does not lead to a career choice.

Also, since I mentioned the day job, let me just reiterate that having one can bankroll many of your dreams. You just have to change your perspective about it and know why you do what you do.

Knowing why you want something also helps you to prioritize the time, money, and opportunities that you have.

3) Don’t think about HOW you’re going to fulfill your dreams.

If you read any material on the Law of Attraction, the first thing you learn is to forget the HOWs. The forces of the Universe will conspire to bring about the changes you want when the time is right.

The only HOW to remember is this HOWEVER — the root word of Attraction is ACT. You can’t just think things and have them come true. You have to do your part to take ACTION. The forces of the Universe need your consistent thought and action, or no change is possible.

By constantly thinking of what you want and why you want it, the actions you need to take will be revealed to you over time.

4) Find a role model, and follow in their footsteps.

At the beginning of this article, I listed 10 things I consistently did for 12 years to build my voiceover business while still employed at a full-time job. I’m not saying I’m a role model, but think about it this way: If I did it, so can you.

Whatever your dream is, chances are good that someone else has done it. We live in the Information Age, with much of the world’s knowledge just a few keystrokes away. You can read about success stories and get ideas to advance your own dream.

5) Help other people achieve their dreams.

Your reality is the mirror of the thoughts and words you’ve been saying and the actions you’ve been taking.

To paraphrase Wayne Dyer, if you only focus on what you want, you’re essentially saying to the Universe “gimme, gimme, gimme”. The Universe then mirrors that line back to you, making you feel that you are, using Dyer’s words, always striving and never arriving.

On the other hand, if your thoughts, words, and actions are saying “how may I serve?”, the Universe mirrors that line back to you.

What you put out in the world comes back to you, in a way and from a source that you probably wouldn’t expect. If you are giving of time, attention, energy, and money to help other people, those things will come back to you.

As an example of this logic, a big reason that I write this blog is because I have a true desire to help other people. Because I write this blog, the Universe has sent that help back to me in the form of clients who find me because of my blog.

Retiring early from my day job and working as a full-time voice talent is definitely a dream come true! And yes….it was actually on my list!

Have you started writing your list? I’d love to get your comments on the blog!

Photo: iStockPhoto/ErikReis
 

Filed Under: Away From the Mic, Business, Law of Attraction, Narrators, Voice-Over

Has the competition got you down?

15 October 2011

To compare is to despair.

I saw this quote in Bonnie Gillespie’s recent column about competition and was thinking about it this morning after I found myself feeling that I could do so oh so much more to further my voiceover career.

Some voiceover colleagues seem to be on every social media site and practically living their lives online. Some people write multiple blogs. Others are producing podcasts and videos at a dizzying pace.

I have been a competitive person all of my life, first in school with grades, and then in the work place for projects and recognition. When I look at the wide array of activities in which some voice talent engage, it’s easy to think I need to be just as productive and do the same things in order to stay competitive.

However, my corollary to Bonnie’s statement is:  To compete is to deplete.

Years ago, when I worked as a computer network administrator, the organization considered one of my coworkers to be the ultimate authority on server configurations. No matter what this man did, how rudely he treated others, or how his system changes might negatively impact the users, the organization always praised and rewarded him.

I didn’t understand at the time that competing with him simply by trying to copy his actions was not the path to success.

For instance, he avidly devoured Microsoft Technet articles, discussion boards, and every computer magazine he could find. He read on the job and every night at home.

I felt compelled to read the same stuff in my evenings. I felt extremely competitive with him and wanted to stay at his level. He criticized the rest of us when we didn’t know about a technical topic.

I hated spending my spare time that way. What’s more, these competitive actions added to my feelings of being overly stressed and under appreciated in my organization. It was a competition that I could never win and one I really didn’t want to enter.

I realized later that he read that material because computer networks were his passion. While I was extremely adept at my job, it was never my passion. I have never regretted leaving information technology positions for my true love of voiceover and communications.

All of the recent attention on Steve Jobs has made me feel a bit like I am not realizing my true potential. It’s easy to think that I haven’t done anything to change the world.

However, that’s not true. I have changed the world just by being in it. No one sees things the way I do or does things exactly as I do.

I have changed the world with the hundreds of recordings I’ve created for clients and in public service. I know that people have watched videos and e-learning projects where I was the one telling them the information they needed to know. I know people have enjoyed listening to me narrate short stories and audiobooks. Sometimes, I’m even privileged to receive their kind words of praise about my work.

I have changed the world every time I helped someone physically, emotionally, and financially.

I have changed the world every time I thought and spoke positive, affirming words to and about myself and others. In fact, I’ve often thought of myself as an advocate for people who could not or would not speak for themselves.

My impact on the world may not be on the grand scale of Steve Jobs. My output in voiceover-related activities may not be as numerous or frequent as some of my peers.

But, you know what? That’s OKAY. I am living a joyous, fulfilled life.

If you ever feel inadequate and think you need to compete with others as a result, remember these wise words from Steve Jobs:

Your time is limited, so don’t waste it living someone else’s life.
Don’t be trapped by dogma, which is living with the results of other people’s thinking.
Don’t let the noise of other’s opinions drown out your own inner voice.
And most important, have the courage to follow your heart and intuition.
They somehow already know what you truly want to become.
Everything else is secondary.

 

Filed Under: Away From the Mic, Narrators, Observations, Voice-Over

Karen’s 5 Tips to Combat Clutter Before it Kills Your Career

27 September 2011

Do you ever watch the TV show Hoarders? It’s about people who have let their houses become completely overrun with STUFF. The hoarding is usually caused by some sort of traumatic loss, like a death of a loved one, a painful divorce, or children leaving the nest.

For 6 weeks during August and September, Drew and I sort of learned how hoarders live while our old kitchen died and a new one was brought to life. I also learned a few things about clutter from the show and from our experience that I want to share with you before clutter kills your voiceover career.

Before our contractors could gut the kitchen (you didn’t really think we were doing it ourselves, did you?), we had to empty the kitchen cabinets. All of that stuff had to be stored somewhere, and most of it landed on the floor in the living room. Some of it went in the hall bathroom, like  drinking straws, dog food, and our printer and network components.

During a recent remodeling project, stuff from the kitchen cabinets was stacked
everywhere in Atlanta voice talent Karen Commins’ living room.

 
Our house was designed with a dining room next to the kitchen, with a shared doorway between the 2 rooms. Since we use the dining room for the music room, we decided we wanted to enclose that shared doorway to give us more counter space in the kitchen.

Of course, this decision meant that the music room would also need to have new sheetrock and paint. We evacuated my harp and some other fragile things from the music room and stored much of them in — you guessed it — my voiceover recording studio.

People on the TV show always say they feel overwhelmed by the clutter. They frequently go shopping to temporarily relieve those feelings of overwhelm and despair. Naturally, the items they buy only add to the clutter when they get home, and thus perpetuate the cycle.

The hoarders often say that they can’t do something they dream about doing because of the clutter. How can you really concentrate on furthering a dream when you have a pile of clutter in front of you, silently demanding that you do something about it before you tackle anything else? Clutter causes people to give up on their dreams before they even start.

In the past 2 months, Drew and I had to alter our routines and work harder just to do the simplest things. We constantly found ourselves looking for something we needed. Even though we had carefully placed our kitchen items neatly on the floor, we still had to look in boxes and step over things to get what we wanted.

The true hoarders always seem to have a variety of health problems. They are literally suffocating in their stuff. At a minimum, clutter can cause stress; at its worst, it can cause illness or even death.

I haven’t seen a true hoarder’s house except on TV. However, I have been in some horrendously messy, dirty offices in my professional life.

In my former job as a computer network administrator, I hated the times that I had to install something new or change out equipment due to the condition of the cubicles and offices. I didn’t want to touch anything! People often piled papers and empty coffee cups in their cubicles and offices. Every surface was snowed under in a messy blizzard of paper, and old, stinky shoes and newspapers often lined the floor. I wondered if they lived that way at home. I also wondered how they ever got any work done.

The harp, an antique lamp, the music stand, and many other fragile things from 
the music room found a temporary home in the recording studio.

 
I still can’t answer the first question, but I have a better guess about the second one. Clutter zaps your mental energy and steals your creativity. It’s really hard to get anything done at all, much less done well, with clutter blocking your path.

While the stuff from the music room was sitting in the studio, I was very disinclined to go in there for anything but necessary voiceover work. Working on my laptop in the living room wasn’t any better because of the mound of stuff there. Blog posts, recordings for LibriVox service projects, a podcast series I’m developing, some follow-up marketing, a video I’d like to produce, even many auditions — all these projects subconsciously went on hold until the kitchen renovation was done.

My extreme clutter was temporary, and thankfully, order, beauty, and calmness have been restored to my house. However, the fight against clutter is an on-going one, so here are 5 tips and tactics I use to combat it:

1)  Determine your vision for your life and figure out how each space supports that vision.

I learned this powerful tip from professional organizer, TV star, and best-selling author Peter Walsh. He says that each room should have its own function and limits. Until you know these attributes, you can’t really define what clutter is to you.

For instance, my studio serves a single function. If I’m in there, I’m doing something creative related to my voiceover career. I’m not paying bills, chit-chatting with friends on the phone, surfing Facebook, or designing scrapbook pages. My harp and the other stuff from my music room, while certainly beautiful and functional, did not further my vision for my studio. These pieces are treasures in my music room, but they felt like clutter when they were in my studio.

2)  Adopt the motto A place for everything, and everything in its place.

This point is never more important than when you are faced with a life event such as job change, marriage, new child, divorce, or death. In those instances, you can expect LOTS of things to come into your house in a very short period of time. Since the life event brings stress with it, you have to be vigilant that clutter does not take root. If it does, it becomes a constant reminder of the stress from the event.

The key is to make immediate decisions about where each item will be stored, and then PUT IT THERE!

3)  Ask yourself the hard questions, both for things you have and things you want to buy.

  • What is your attachment to this thing? I’ve seen Peter Walsh work wonders with people over this question as it’s important to understand emotions that cause us to have clutter. It’s okay to have things because they remind you of a loved one or some special time. You have to realize, though, that the thing and the memory are entirely separate. Sometimes you can part with the thing, but you will always have the memory.
  • When is the last time you used it? If you haven’t used it in more than a year, you might think about getting rid of it.
  • What is your plan for it? Saying “I might need it someday” is not a good answer and is a sure sign that you should consider letting it go.
  • If you actually use it and have a plan for it, is this the best place for it to live, or should it be somewhere else? We found stuff in the kitchen that needed to be (and now is) stored in the garage or in the office files. In truth, we also found stuff that needed to be (and now is) in the trash, like addresses for our wedding invitations

4)  Don’t accept stuff from other people just because they want to get it out of their house.

My in-laws are notorious in giving us things every time we go over there. Drew’s mother usually wants to load us up with magazines that she wants returned, and his dad frequently gave Drew tools that Drew didn’t need. None of this stuff needs to be in our house! Even in seemingly harmless instances like these, we have to make conscious decisions every day about everything that comes in our door.

5)  Give yourself permission to sell, donate, or throw away anything that doesn’t fit your vision for your space.

We frequently donate items to charities. We also post ads on Craigslist to give things away. For instance, you may not believe this, but I gave away the Auralex pyramid studio foam I used when I recorded in my walk-in closet.

When we’ve posted ads for free things on Craigslist, people respond immediately — like within 10 minutes! People who are picking up a freebie are usually eager to come and get it, so Craigslist ads are a fast, easy way to declutter.

Your outer environment is a reflection of your inner thoughts. Is your environment orderly and serene, or chaotic and confused? Since your action follows your thoughts, a cluttered space can kill your voiceover career, while a clear space causes you to reach new heights!

Do you see any connection between clutter and voiceover success? I’d love to get your comments on the blog!
 

Filed Under: Away From the Mic, Narrators, Voice-Over

Every passion does not lead to a career choice

9 May 2011

Recently, I received this message as a comment on the entry A plan to break into voice-over:

Karen,

I can not tell you how thankful I am for your blog, and your selfless giving of voice over artistry information.

I am at turning point in my life and realize I’ve been working 20 years in a industry I have NO PASSION FOR!  In thinking, “how do I change this?”, I remembered the excitement I felt when asked to record automated attendant messages twice in my career. I’ve always been told I have a good voice and can’t wait to become a part of the community.

I know a lot of hard work will be involved but one day I hope to be successful and pass on my knowledge just as you.

You are wonderful,
God Bless,
Veronica

While I truly appreciate and am grateful for Veronica’s praise about my blog, I want to talk about her paragraph about passion. The key is not to find a job and industry that you are passionate about, but to create a LIFE that you are passionate about!

The last sentence was written with apologies to my eighth grade English teacher Mrs. Ellington, who would hate to see me ending the sentence with a preposition. She made us memorize a list of prepositions, and I credit her with my strong knowledge of and passion for English grammar.

There’s that word again — PASSION.

When people feel that something is missing in their life, they often say they want to feel passionate about something. Rather than doing the self-reflection necessary to understand what is missing in their life and make adjustments, I have observed that most people hurriedly make 1 or — even worse — a combination of the 4 life-changing decisions below. I’ve also included some of the common thought patterns that may lead people to the decision.

1) Have a baby 

  • “A baby would bring us closer.”
  • “A baby would always love me.”
  • “I might get a reality TV show if I have enough kids.” (If you don’t believe me on this point, do you remember the Octo-mom, or have you counted the number of shows about huge families on the TLC channel?)

2) Change residences

  • “I’d be happy if only I had more space.”
  • “I’m tired of this neighborhood.”

3) Change jobs

  • “I have no passion for my job or industry.”
  • “I’d be happy if only I made more money.”

4) Change relationship (get married or divorced, find a new love interest)

  • “I want to be in love again.”
  • “I’d be happy if someone paid attention to me.”
  • “You don’t bring me flowers. You don’t sing me love songs.”

Unfortunately, making any of those decisions without FIRST analyzing the cause of your feelings of discontentment will not solve the problem. Instead, the change will only serve to complicate the underlying issue, which often can be summed up as a matter of self-love.

If I were having a conversation with Veronica, I’d ask her these questions:

  • What was it about recording the phone messages that you liked?
  • Why did it matter to you?
  • Did you like knowing you were helping people?
  • Did you feel important or special to be asked to record the messages?
  • Did you get a buzz knowing that people would be hearing your voice when they called the number?

Veronica’s answers to these questions could be very illuminating in ways that she wouldn’t expect.

In her landmark books Wishcraft: How To Get What You Really Want and I Could Do Anything if I Only Knew What It Was, Barbara Sher wrote about finding your touchstone, which is the emotional core of the goal. When thinking about the things you like to do, you can find your touchstones by asking yourself thoughtful, probing questions like those above for Veronica. When you know WHY something is important to you, you make much better choices.

From Veronica’s message, it seems obvious that she has done some serious thinking and decided to embark on a new career in voiceover. Since I don’t know Veronica, I can only speculate about her answers and motivation to become a voice talent in the hope that it gives you food for thought about finding your own touchstones and designing the life you want.

For instance, I wonder if Veronica has a touchstone of recognition. If so, changing jobs to become a voice talent may not be the most satisfying way to bring more recognition into her life. In fact, if she knew that recognition was the thing that she felt was missing in her life, she might figure out ways to get it in the very job for which she says she has no passion.

Her touchstone might have something to do with becoming wealthy. If that’s the case, she will feel discouraged to read an article by fellow voice talent J. S. Gilbert’s. His thoughtful, in-depth analysis of the annual salary review in Parade magazine notes that a voice talent profiled in the review had the lowest income of any of the respondents. He also mentions that his article may extinguish the flames of passion.

Of course, Veronica may truly have a touchstone that involves creative expression through her voice — something more meaningful than simply being told she has a nice voice. Every person who contacts me about getting into voiceover tells me that exact same thing! I’m not picking on Veronica here. I’m just pointing out that the people who write to me probably have nice eyes, nice fingernails, and nice knee caps, but, since no one has complimented those things, the prospective voice talent don’t try to turn them into career choices.

Without further exploration on Veronica’s part, she wouldn’t know whether she should become a voiceover talent, a puppeteer, singer, telemarketer, lawyer, or a political advocate. These choices could have the same touchstone but would require wildly different actions.

I think we all yearn for some way for creative expression, and the lack of it may be at the root of some of the dissatisfaction with our lives. I’ve read that Adolf Hitler dreamed of being an artist but couldn’t get into art school. Can you imagine how much better the world would be if he had only followed his dream?

Where other people paint a canvas using brushes, I do it with words, either by giving voice to words written by others or putting my voice into words for others to read. The right kind of creative expression for each person would be that thing they want to do for its own intrinsic enjoyment. Maybe it becomes a career choice, but then again, maybe it doesn’t.

Through her self-assessment, Veronica might realize that she needs the cheers or applause from an audience. Voiceover is usually a solitary pursuit, which again indicates it wouldn’t be a good career choice. She might even realize that she doesn’t enjoy reading!

On the other hand, she could be passionate about using her voice to make a difference for others, but she doesn’t want to take on all of the myriad responsibilities associated with running a business as a voice talent. In that case, Veronica might prefer to volunteer to read for the blind or the children’s story hour at the library.

You can have passion for a lot of things, but you don’t have to make a career from them. You don’t have to make any money from them at all. As an example, I use my passion for English grammar when writing these blog entries and my private journals.

I’m also passionate about the Eiffel Tower. I have a web cam app that lets me view it any time I want to see it. I just spent my birthday week in Paris, and we stayed in an amazing apartment a block away from the Tower. It was so close that I felt like I could touch it out the open window.

While there, I found a way to combine my passions for writing and fine pens with my passion for the Eiffel Tower — collecting antique inkwells featuring the Eiffel Tower. I’ve started researching pictures on-line and creating a compendium of available styles along with selling prices.

Voice talent Karen Commins marries her passions for writing and the Eiffel Tower
by collecting antique souvenir inkwells from Paris featuring the Eiffel Tower.
In this one, the Tower tilts back to reveal the ink reservoir underneath.

 
Will I ever make any money from this new hobby? Probably not, but it’s not my intent to make money from it. My intent is to honor my touchstones of romance and beauty by bringing those attributes into my life (and consequently, these antique inkwells into my display cases!) as much as possible.

The good news is that each time you follow your passion in one area, the enthusiasm, excitement, and joy you feel from your new discoveries will overflow into every other area of your life. As a result of simply researching what it takes to work in voiceover, Veronica has already increased the level of positive energy — or passion — in her life.

If, after spending time in contemplation and figuring out that a voiceover career truly gratifies your touchstones, don’t be too hasty to quit your current job. Since security is one of my touchstones, you can trust me when I encourage you to think of your current job as a subsidy to your art.

Every moment has meaning, so whatever you’re doing now will only help you in the years to come. By analyzing your touchstones, you can figure out what’s missing in your life and take the action needed to develop a rich, full, wonderful life that you are PASSIONATE about!
 

Filed Under: Away From the Mic, Law of Attraction, Narrators, Voice-Over

4 Lessons to Help You Keep That Client

14 March 2011

Aflac fired Gilbert Gottfried after the so-called comedian made crude, tasteless jokes on Twitter about the Japanese earthquake/tsunami disaster.

In case you didn’t know, Gottfried was the voice of the company’s signature spokesduck for many years.

It’s not the first time that a major company fired a voiceover talent due to the talent’s remarks that reflected badly on the company. In April, 2010, D.C. Douglas left a politically-charged voice mail message as a private citizen that set off a media frenzy. The negative public attention and pressure from the political group caused GEICO to fire him from a new campaign.

What can we learn from these 2 scenarios?

1. Although you work on a freelance basis, you should consider yourself to be your client’s employee.

Voice talents generally know about conflicts of interest. You shouldn’t voice a script for a competing product in the same market.

However, we need to take the employee stance even further. Since anything you do could reflect on s/he who pays your invoice, it’s in your best interest to avoid doing anything that even has the hint of impropriety. If you’ve never read an employee code of conduct manual, take a look at this sample document to see the wide range of attributes expected of an employee. You may find ways to improve your dealings with your clients.

For instance, many scripts are now arriving with a non-disclosure agreement in which the talent promises they will not share their involvement in any form, including posts on Twitter, Facebook, and other social media sites. If you always acted like an employee, you wouldn’t risk disclosing proprietary information about your clients.

2. A little integrity goes a long way.

Integrity is defined as a soundness of moral character and honesty. Its synonyms are virtue and honor.

In my voiceover business, integrity means that I won’t voice scripts that are dishonorable, like political ads that attack an opponent rather than discuss the plans of the candidate in the ad. I compare any script to my moral compass to decide whether I will perform it. I won’t voice a script just for the money.

Integrity also means treating other people with kindness and respect, something Gottfried apparently overlooks in favor of making jokes at others’ expense.

3. Words have creative power.

I believe so strongly in the power of our words that I led a session about it last month at Faffcon. You can use words to build up or tear down yourself or others. Since you always have a choice about the words you think, say, and write, why would you choose to create more negativity in the world?

4. What you put out in the world comes back to you.

I usually tell people that the energy you put out comes back to you in a way better than you could expect. In those instances, I am talking about productive actions that propel one toward achieving their dreams.

However, this theory holds true even for those counterproductive actions that destroy dreams. In those cases, the negative energy will also come back to you in a way you probably didn’t expect. The key is to decide beforehand whether the action enhances life or diminishes it.

Many people don’t seem to realize that the creative power of their words coupled with a broadcast medium (TV or Internet) can cause the energy to come back in an exponential form, either positively or negatively. As I’ve written previously, the words you write on-line live on into perpetuity. I am continuously shocked by the things that I’ve seen other voiceover talent post on various sites, particularly a few vicious flame wars in one LinkedIn voiceover forum.

When a celebrity writes on-line, the power of the words is magnified. In Gottfried’s case, the venom he spewed into the world came back to him in the form of intensely angry public feedback and the loss of a lucrative, long-term gig.

Even if you don’t believe that doing good things in the world will attract good things to you, you’ll never know for sure unless you give it a try. Besides, I’m pretty sure that Aflac will be looking for someone who radiates with positive energy when they begin their nationwide search for a new voice for their quirky quacker.
 

Filed Under: Away From the Mic, Narrators, Voice-Over

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