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Karen@KarenCommins.com

Karen Commins

Award Winning

Atlanta Audiobook Share-rator™

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Narrators

To voice Royalty-Share Audiobooks… or not. That is the question.

20 January 2012

Many new audiobook publishers are only offering a royalty-share model of payment. In this model, the narrator is not paid anything up front and is instead paid a percentage of royalties based on the sales of the audiobook.

Is a 50-50 split on royalties right for you?

 
Some people would get irate at the very idea of doing any work without guaranteed payment. They would rant and rave that taking a royalty-share deal makes one a low-baller, someone who is selfishly going to destroy the whole voiceover industry by not charging the appropriate rate.

I’ve seen these kinds of arguments in on-line voiceover forums so many times, and I’m not looking to start one here! It’s my intention to present reasons on both sides of the table to help you make an informed decision.

Many voice talent are understandably reluctant to undertake this kind of work due to the tremendous amount of time required to produce a quality audiobook.

I can think of 4 other big reasons not to accept a royalty-share agreement:

1) The material doesn’t interest me.

I am very selective about the scripts I perform, especially when it comes to an audiobook. Since you aren’t guaranteed to make any money, the book can truly be considered a labor of love. Still, I want my audiobooks to emphasize the LOVE part and not the LABOR!

Although I didn’t know it when I accepted the projects, the first 2 audiobooks I performed were thinly veiled religious sermons. They also contained about 80% dialogue with a lot of “walk-on” characters whose sole purpose was to advance the plot. I truly struggled in my motivation to finish the books.

After those experiences, I know to use the “Look Inside” feature on Amazon to see how the book flows. If the book looks unappealing, it’s not worth it to me to spend my time on it, regardless of whether I’m paid per finished hour or on a royalty-share basis.

2) The material is not suited for audio.

Point number 3 in this article will give you an idea of the kinds of books that wouldn’t make good audiobooks.

3) The audio publisher has limited distribution methods.

I have accepted royalty-share agreements on ACX.com because Audible.com is the undisputed leader of audiobook distribution. I know my audiobooks will be distributed on Amazon, Audible, and iTunes. I also can have faith in Audible’s accounting and payment processes.

I have passed on royalty-share agreements offered by new publishers with no track record.

4) You have responsibility for all of the roles: narrator, audio engineer, producer, director, pronunciation researcher, quality control listener, and marketer. If you can’t outsource some of the functions, do you have the time and are you comfortable in performing all of them? 

On the other hand, I can also think of 5 good reasons to accept a royalty-share narration:

1) You can create something of permanence that will be enjoyed for years to come. 

Not only are the listeners able to enjoy your audiobook, but you may find that you enjoy a recurring, passive income stream from its sales.

2) It’s a great way to improve your workflow and become a specialist.

You also can explore new genres to see how well you like the material.

3) Productivity equals success. 

According to Lee Tobin McClain in her article The Key to Success: Write More!: Artistic and scientific achievers from Picasso to Da Vinci didn’t succeed more, percentage-wise, than other now-unknown creators of their eras; they simply produced more, and thus had more successes. 

She goes on to offer 8 ways to increase your productivity. While her tips are aimed at writers, voice talent can extrapolate from them and apply the ideas to our businesses.

For instance, you can build an expectant audience (i.e., a fan base) with a royalty-share book. I actually did this with a book I performed for LibriVox. I’ve seen reviews of the book and even received fan mail!

4) What you put out in the world comes back to you.

I gave that LibriVox audiobook to the world after reading the advice of Eckhart Tolle. I’ve decided that I would rather get a commercial credit on a royalty-share audiobook than produce another book for the public domain. I have seen my LibriVox audiobook for sale on eBay, but that point doesn’t trouble me.

The commercial credits are important so that I can become an Audible Approved Producer and meet membership requirements for The Recording Academy. Nobody cares how or when I was paid for my commercial credits.

5) You’re planting seeds for a future harvest. You never know where the decision will lead.

In his wonderful autobiography Up Till Now, William Shatner wasn’t talking about audiobooks when he wrote these compelling words, yet his wisdom about taking risks certainly applies to this situation:

In 1968 Decca Records asked me if I was interested in doing an album. I hesitated, I wasn’t a singer — but then it was pointed out to me that the first note in the musical scale is do… 

What I decided to was find a selection of beautiful writing and use that as a lead-in to a song that complemented it…Apparently it was a bit obtuse…for most people…. 

I’d taken a creative risk. I’d tried to do something unique, something very different. And I’d learned very early in my acting career that you can’t improve without taking risks… 

Decades later, my debut album “The Transformed Man” would lead directly to one of the most successful commercial ventures of my career — and another album!… 

It turned out that the copywriter on the [Priceline] account, Ernest Lupinacci, was a big fan of my 1968 album “The Transformed Man”. 

I am absolutely fascinated as I look over my shoulder at my past at how the simplest decisions I’ve made have had the most complex reactions. A career is a series of connected events. So when I turned down an offer, I wasn’t simply rejecting a job and paycheck, I was completely eliminating the possibility that it might lead to something else. When you turn down an opportunity to work, you’re also turning down an experience, maybe even an adventure, and a universe of possibilities.

Two footnotes on Shatner’s story:

  • I recommend that you listen to his audiobook rather than read the book. Hearing him tell his story in his often-imitated but imcomparable style is a true pleasure!
  • That fabulous gig as Priceline’s spokesperson is about to end, but it lasted for 14 YEARS! Think how much money he made just from that one enterprise! And he never would have had it if he hadn’t taken a risk.

I’m not saying that people shouldn’t expect payment up-front for an audiobook. I am simply encouraging you to explore the possibility of narrating a book on a royalty-share agreement. Only you can decide how best to build your business. You may find that doing one or more royalty-share audiobooks is a better building block than you had imagined!

Have you done any audiobooks on royalty-share agreements? I’d love to get your comments on the blog!

Photo:  iStockPhoto/LockieCurrie
 

Filed Under: Audiobooks, Business, Narrators, Voice-Over

8 Things I Learned About Voiceover From Ted Williams

13 January 2012

At the end of each year, I review my journals to see what I accomplished. In doing this exercise for 2011, I found some comments that I want to share with you.

Just over a year ago, the media was in a feeding frenzy with news about a voiceover talent who seemingly became an overnight success.

You may remember the story of Ted Williams. In one day, he went from being a homeless person to someone who was overwhelmed with lucrative offers from the Cleveland Cavaliers, the NFL, MTV, Kraft, and other companies.

I might have been the only voice talent in America who didn’t write publicly about this story at the time, with the exception of this comment I left on fellow voice talent David Houston’s blog:

I am sooo glad to see you make the point that we shouldn’t spend time worrying about any voiceover career outside of our own! 

I haven’t commented on anything to do with this story until now. I am amazed at the time and energy that some voice talent have used this week in all the blog posts, forum comments, social media updates, etc. that they have devoted to this one topic.

The reaction in the v-o community has become like the people who sit around and endlessly discuss any TV contest reality show, particularly American Idol.

I choose to put my spare time and energy into the pursuit of my own goals and dreams rather than waste it thinking and talking about those of someone else.

However, I did write about the story in my journal. I was extremely irritated that so many companies wanted to attach their names to the story AFTER Ted’s balloon soared. Of course, they all had to send out a press release to tout their benevolence in making offers of voiceover work to Ted.

More importantly, and the reason for this post today, is that my journal entry included 8 positive things I learned from watching the video of Ted and witnessing the reaction:

1.  You have to believe in yourself and your talent before anyone else will.

2.  You have to ask for what you want.

3.  You have to persist and persevere through the bad times.

4.  Chance or luck is when preparation meets opportunity.

5.  You can’t be denied the good things that are meant for you.

6.  The power of video is an incredible tool for reaching your prospects.

7.  People who are labeled as an overnight success generally have been working diligently for years to achieve their new success.

8.  You can’t sit on your past accomplishments and expect to continue receiving offers.

Although celebrated voiceover coach Marice Tobias did not mention Ted Williams in her recent blog entry titled Moving Forward, her words seem like a fitting postscript to this entry:

Good grief.

Enough railing about the business. It is what it is.

Concentrate on what you can actually do something about.

Your delivery.

Too many reads just don’t hit the mark. Make sure what you are turning in will indeed stop people in their tracks.

 

Filed Under: Away From the Mic, Business, Narrators, Voice-Over

5 Quick Tips for Following Your Dreams

12 December 2011

Every script I’ve voiced, from the shortest audition to the longest audiobook…

Every call I’ve made…

Every email I’ve sent…

Every postcard I’ve mailed…

Every marketing campaign I’ve devised…

Every web site I’ve launched…

Every blog post I’ve written…

Every social media update I’ve made…

Every voiceover class or conference in which I’ve participated…

Every professional association meeting that I’ve attended…

…occurred while I worked a demanding, 40-hour-and-sometimes-more-a-week job.

After 12 years of concurrently working in a full-time job and a part-time voiceover business, it’s time for a change.

I’m thrilled to announce that I was offered an early retirement from my day job and will be doing voiceover work full-time beginning 1 January 2012! YAY!!

However, as excited as I am to start a wonderful new phase in my life, this post isn’t about me and my career plans. It’s about you.

I want to encourage you to follow your dreams and give you 5 quick tips to help you do it.

  

1) Make a list of what you WANT.

A list helps you stay focused and fight discouragement. It also is the foundation to manifesting your desires. If you don’t know what you want, how do you expect to get it?

If you don’t do anything else, I advise you to RUN, do not walk, to buy the IT WORKS booklet and then follow Brad Jensen’s extensive, amazing, and generous advice about using it.

As an example from my life, I made a list with attributes that I wanted in a job, like a certain income level, the ability to do voiceover work, and a private office with a door and window. I deliberately made the attributes a little more generic so that the list would cover my day job and my voiceover business. I reviewed this list frequently and added criteria over time, especially as I checked off attributes that were met.

Your results when working your list probably will turn out better than you could imagine. When I wrote that I wanted a private office with a door and window, I envisioned an office cubicle facing a window with tall walls on the other 3 sides. Of course, I would still be able to hear everyone around me in an open office concept.

What I got, though, was the ability to work in my gorgeous home office, which happens to have a solid wood door and 2 windows. It also has a TV, an iPod stereo, and a reasonable proximity to the refrigerator downstairs.

In another example, I wrote a new life list in September and included the fact that I want to be contracted at least once a month to voice an audiobook. I faithfully have reviewed my list, taken the actions suggested by the creative genie, and received 3 audiobook contracts since then, almost as if on schedule!

2) Think about WHY you want it.

I diligently worked in IT for over 25 years. I always knew that I was trading short-term creativity and gratification for long-term security.

However, having the day job didn’t mean I should put my dreams on hold….and neither should you!

So many people say things like “I’ll travel when I’m retired” or “I’ll start that business once the kids are out of school.”

If it’s your calling — as voiceover is to me — you want and need to do it to feed your soul. The only moment you know you have is this one, so why not be doing something because it makes you happy?

Yes, working full-time for an employer and part-time as an entrepreneur has its challenges. I would say it’s a challenge to pursue any calling when you don’t have unlimited time, money, and opportunity for it. The joy you get in pursuing your passion spills over into every other aspect of your life. Note that every passion does not lead to a career choice.

Also, since I mentioned the day job, let me just reiterate that having one can bankroll many of your dreams. You just have to change your perspective about it and know why you do what you do.

Knowing why you want something also helps you to prioritize the time, money, and opportunities that you have.

3) Don’t think about HOW you’re going to fulfill your dreams.

If you read any material on the Law of Attraction, the first thing you learn is to forget the HOWs. The forces of the Universe will conspire to bring about the changes you want when the time is right.

The only HOW to remember is this HOWEVER — the root word of Attraction is ACT. You can’t just think things and have them come true. You have to do your part to take ACTION. The forces of the Universe need your consistent thought and action, or no change is possible.

By constantly thinking of what you want and why you want it, the actions you need to take will be revealed to you over time.

4) Find a role model, and follow in their footsteps.

At the beginning of this article, I listed 10 things I consistently did for 12 years to build my voiceover business while still employed at a full-time job. I’m not saying I’m a role model, but think about it this way: If I did it, so can you.

Whatever your dream is, chances are good that someone else has done it. We live in the Information Age, with much of the world’s knowledge just a few keystrokes away. You can read about success stories and get ideas to advance your own dream.

5) Help other people achieve their dreams.

Your reality is the mirror of the thoughts and words you’ve been saying and the actions you’ve been taking.

To paraphrase Wayne Dyer, if you only focus on what you want, you’re essentially saying to the Universe “gimme, gimme, gimme”. The Universe then mirrors that line back to you, making you feel that you are, using Dyer’s words, always striving and never arriving.

On the other hand, if your thoughts, words, and actions are saying “how may I serve?”, the Universe mirrors that line back to you.

What you put out in the world comes back to you, in a way and from a source that you probably wouldn’t expect. If you are giving of time, attention, energy, and money to help other people, those things will come back to you.

As an example of this logic, a big reason that I write this blog is because I have a true desire to help other people. Because I write this blog, the Universe has sent that help back to me in the form of clients who find me because of my blog.

Retiring early from my day job and working as a full-time voice talent is definitely a dream come true! And yes….it was actually on my list!

Have you started writing your list? I’d love to get your comments on the blog!

Photo: iStockPhoto/ErikReis
 

Filed Under: Away From the Mic, Business, Law of Attraction, Narrators, Voice-Over

Has the competition got you down?

15 October 2011

To compare is to despair.

I saw this quote in Bonnie Gillespie’s recent column about competition and was thinking about it this morning after I found myself feeling that I could do so oh so much more to further my voiceover career.

Some voiceover colleagues seem to be on every social media site and practically living their lives online. Some people write multiple blogs. Others are producing podcasts and videos at a dizzying pace.

I have been a competitive person all of my life, first in school with grades, and then in the work place for projects and recognition. When I look at the wide array of activities in which some voice talent engage, it’s easy to think I need to be just as productive and do the same things in order to stay competitive.

However, my corollary to Bonnie’s statement is:  To compete is to deplete.

Years ago, when I worked as a computer network administrator, the organization considered one of my coworkers to be the ultimate authority on server configurations. No matter what this man did, how rudely he treated others, or how his system changes might negatively impact the users, the organization always praised and rewarded him.

I didn’t understand at the time that competing with him simply by trying to copy his actions was not the path to success.

For instance, he avidly devoured Microsoft Technet articles, discussion boards, and every computer magazine he could find. He read on the job and every night at home.

I felt compelled to read the same stuff in my evenings. I felt extremely competitive with him and wanted to stay at his level. He criticized the rest of us when we didn’t know about a technical topic.

I hated spending my spare time that way. What’s more, these competitive actions added to my feelings of being overly stressed and under appreciated in my organization. It was a competition that I could never win and one I really didn’t want to enter.

I realized later that he read that material because computer networks were his passion. While I was extremely adept at my job, it was never my passion. I have never regretted leaving information technology positions for my true love of voiceover and communications.

All of the recent attention on Steve Jobs has made me feel a bit like I am not realizing my true potential. It’s easy to think that I haven’t done anything to change the world.

However, that’s not true. I have changed the world just by being in it. No one sees things the way I do or does things exactly as I do.

I have changed the world with the hundreds of recordings I’ve created for clients and in public service. I know that people have watched videos and e-learning projects where I was the one telling them the information they needed to know. I know people have enjoyed listening to me narrate short stories and audiobooks. Sometimes, I’m even privileged to receive their kind words of praise about my work.

I have changed the world every time I helped someone physically, emotionally, and financially.

I have changed the world every time I thought and spoke positive, affirming words to and about myself and others. In fact, I’ve often thought of myself as an advocate for people who could not or would not speak for themselves.

My impact on the world may not be on the grand scale of Steve Jobs. My output in voiceover-related activities may not be as numerous or frequent as some of my peers.

But, you know what? That’s OKAY. I am living a joyous, fulfilled life.

If you ever feel inadequate and think you need to compete with others as a result, remember these wise words from Steve Jobs:

Your time is limited, so don’t waste it living someone else’s life.
Don’t be trapped by dogma, which is living with the results of other people’s thinking.
Don’t let the noise of other’s opinions drown out your own inner voice.
And most important, have the courage to follow your heart and intuition.
They somehow already know what you truly want to become.
Everything else is secondary.

 

Filed Under: Away From the Mic, Narrators, Observations, Voice-Over

Karen’s 5 Tips to Combat Clutter Before it Kills Your Career

27 September 2011

Do you ever watch the TV show Hoarders? It’s about people who have let their houses become completely overrun with STUFF. The hoarding is usually caused by some sort of traumatic loss, like a death of a loved one, a painful divorce, or children leaving the nest.

For 6 weeks during August and September, Drew and I sort of learned how hoarders live while our old kitchen died and a new one was brought to life. I also learned a few things about clutter from the show and from our experience that I want to share with you before clutter kills your voiceover career.

Before our contractors could gut the kitchen (you didn’t really think we were doing it ourselves, did you?), we had to empty the kitchen cabinets. All of that stuff had to be stored somewhere, and most of it landed on the floor in the living room. Some of it went in the hall bathroom, like  drinking straws, dog food, and our printer and network components.

During a recent remodeling project, stuff from the kitchen cabinets was stacked
everywhere in Atlanta voice talent Karen Commins’ living room.

 
Our house was designed with a dining room next to the kitchen, with a shared doorway between the 2 rooms. Since we use the dining room for the music room, we decided we wanted to enclose that shared doorway to give us more counter space in the kitchen.

Of course, this decision meant that the music room would also need to have new sheetrock and paint. We evacuated my harp and some other fragile things from the music room and stored much of them in — you guessed it — my voiceover recording studio.

People on the TV show always say they feel overwhelmed by the clutter. They frequently go shopping to temporarily relieve those feelings of overwhelm and despair. Naturally, the items they buy only add to the clutter when they get home, and thus perpetuate the cycle.

The hoarders often say that they can’t do something they dream about doing because of the clutter. How can you really concentrate on furthering a dream when you have a pile of clutter in front of you, silently demanding that you do something about it before you tackle anything else? Clutter causes people to give up on their dreams before they even start.

In the past 2 months, Drew and I had to alter our routines and work harder just to do the simplest things. We constantly found ourselves looking for something we needed. Even though we had carefully placed our kitchen items neatly on the floor, we still had to look in boxes and step over things to get what we wanted.

The true hoarders always seem to have a variety of health problems. They are literally suffocating in their stuff. At a minimum, clutter can cause stress; at its worst, it can cause illness or even death.

I haven’t seen a true hoarder’s house except on TV. However, I have been in some horrendously messy, dirty offices in my professional life.

In my former job as a computer network administrator, I hated the times that I had to install something new or change out equipment due to the condition of the cubicles and offices. I didn’t want to touch anything! People often piled papers and empty coffee cups in their cubicles and offices. Every surface was snowed under in a messy blizzard of paper, and old, stinky shoes and newspapers often lined the floor. I wondered if they lived that way at home. I also wondered how they ever got any work done.

The harp, an antique lamp, the music stand, and many other fragile things from 
the music room found a temporary home in the recording studio.

 
I still can’t answer the first question, but I have a better guess about the second one. Clutter zaps your mental energy and steals your creativity. It’s really hard to get anything done at all, much less done well, with clutter blocking your path.

While the stuff from the music room was sitting in the studio, I was very disinclined to go in there for anything but necessary voiceover work. Working on my laptop in the living room wasn’t any better because of the mound of stuff there. Blog posts, recordings for LibriVox service projects, a podcast series I’m developing, some follow-up marketing, a video I’d like to produce, even many auditions — all these projects subconsciously went on hold until the kitchen renovation was done.

My extreme clutter was temporary, and thankfully, order, beauty, and calmness have been restored to my house. However, the fight against clutter is an on-going one, so here are 5 tips and tactics I use to combat it:

1)  Determine your vision for your life and figure out how each space supports that vision.

I learned this powerful tip from professional organizer, TV star, and best-selling author Peter Walsh. He says that each room should have its own function and limits. Until you know these attributes, you can’t really define what clutter is to you.

For instance, my studio serves a single function. If I’m in there, I’m doing something creative related to my voiceover career. I’m not paying bills, chit-chatting with friends on the phone, surfing Facebook, or designing scrapbook pages. My harp and the other stuff from my music room, while certainly beautiful and functional, did not further my vision for my studio. These pieces are treasures in my music room, but they felt like clutter when they were in my studio.

2)  Adopt the motto A place for everything, and everything in its place.

This point is never more important than when you are faced with a life event such as job change, marriage, new child, divorce, or death. In those instances, you can expect LOTS of things to come into your house in a very short period of time. Since the life event brings stress with it, you have to be vigilant that clutter does not take root. If it does, it becomes a constant reminder of the stress from the event.

The key is to make immediate decisions about where each item will be stored, and then PUT IT THERE!

3)  Ask yourself the hard questions, both for things you have and things you want to buy.

  • What is your attachment to this thing? I’ve seen Peter Walsh work wonders with people over this question as it’s important to understand emotions that cause us to have clutter. It’s okay to have things because they remind you of a loved one or some special time. You have to realize, though, that the thing and the memory are entirely separate. Sometimes you can part with the thing, but you will always have the memory.
  • When is the last time you used it? If you haven’t used it in more than a year, you might think about getting rid of it.
  • What is your plan for it? Saying “I might need it someday” is not a good answer and is a sure sign that you should consider letting it go.
  • If you actually use it and have a plan for it, is this the best place for it to live, or should it be somewhere else? We found stuff in the kitchen that needed to be (and now is) stored in the garage or in the office files. In truth, we also found stuff that needed to be (and now is) in the trash, like addresses for our wedding invitations

4)  Don’t accept stuff from other people just because they want to get it out of their house.

My in-laws are notorious in giving us things every time we go over there. Drew’s mother usually wants to load us up with magazines that she wants returned, and his dad frequently gave Drew tools that Drew didn’t need. None of this stuff needs to be in our house! Even in seemingly harmless instances like these, we have to make conscious decisions every day about everything that comes in our door.

5)  Give yourself permission to sell, donate, or throw away anything that doesn’t fit your vision for your space.

We frequently donate items to charities. We also post ads on Craigslist to give things away. For instance, you may not believe this, but I gave away the Auralex pyramid studio foam I used when I recorded in my walk-in closet.

When we’ve posted ads for free things on Craigslist, people respond immediately — like within 10 minutes! People who are picking up a freebie are usually eager to come and get it, so Craigslist ads are a fast, easy way to declutter.

Your outer environment is a reflection of your inner thoughts. Is your environment orderly and serene, or chaotic and confused? Since your action follows your thoughts, a cluttered space can kill your voiceover career, while a clear space causes you to reach new heights!

Do you see any connection between clutter and voiceover success? I’d love to get your comments on the blog!
 

Filed Under: Away From the Mic, Narrators, Voice-Over

3 pieces of email marketing research

19 July 2011

When I wrote the article 5 pieces of e-mail marketing advice, I was referring to those times when you send a personal message rather than a general newsletter to your voiceover clients and prospects.

As you might expect, an e-mail newsletter has its own considerations. Since newsletters can be a great way to unobtrusively remind people that I am a voice talent, I have just started publishing a monthly newsletter. I want to share 3 things I learned in this process in case you want to create one, too.

1.  Automated software is a must.

Lately, I’ve been hearing radio ads from ConstantContact — yes, RADIO ads about email marketing! I’ve also been seeing banner ads for multiple email solutions on numerous other sites. Email marketing systems have obviously become a big business since people continue to have success in using email as part of their marketing plan.

You could send mail to your list using your own database and email client like Outlook. Another, more popular approach is to upload your database to an on-line service. Since on-line email services are so prevalent and offer an array of built-in features including templates and tracked statistics, it makes a lot of sense to use one if your finances can accommodate it. You can try the systems at no cost for a limited time or number of users in order to decide the best one for you.

Here’s some research that may help you decide which one to use.

Earlier in the year, I saw a question in a LinkedIn group in which the participants were asked for pros and cons about email marketing systems. An assistant started compiling the results for me and got through 254 of the hundreds of responses. I had no idea so many email systems exist! If you’re interested, here’s the full list from those 254 comments.

Of the 84 companies found in those first 254 responses, the top 5 companies, representing 73% of the total votes in my list, were:

ConstantContact 41 votes

iContact 23 votes

MailChimp 22 votes

AWeber 18 votes

MyEmma 11 votes

Aside from this list, you can do a Google search and quickly find a chart like this one that compares numerous features across multiple systems.

2.  Permission-based marketing is a BIG deal. A VERY BIG DEAL.

You’ve probably noticed that most emails from companies include a link to unsubscribe to mailings. That feature is mandated in the CAN-SPAM Act of 2003.

Beyond that law, though, people have extremely strong feelings about being added to mailings without their permission. In fact, adding someone to your mailing list without asking them first is quite the polarizing issue.

I can make this assertion after reading questions about creating mailing lists in multiple LinkedIn forums. Each time, the question elicited extremely passionate responses. I decided to create a LinkedIn poll in which I asked the question:

“When is it okay with you if someone adds 
your e-mail address to their e-mail newsletter?”
I offered several choices for answers:
  • You’re connected on LinkedIn or other sites
  • They gave you their business card
  • You have exchanged e-mail messages
  • All of the above
  • None of the above — they need permission

Of the 14 respondents, 9 voted NONE OF THE ABOVE, with ALL OF THE ABOVE being the choice of the other 5 participants.

The comments on the poll page linked above and in a similar question I asked in 2008 when I first considered a newsletter give you a good snapshot of opinions on both sides.

I decided to use iContact for my newsletter host, and I felt they went overboard on ensuring that you have permission to send the message to each contact. You have to click a checkbox in several places to validate that you have the reader’s permission.

Here’s what happened to me when I set up my contact list in the system:

  • I removed from my database a number of voiceover clients that I’ve dropped and prospects with whom I hadn’t established a relationship. In some cases, I had been out of touch with a person for 2-3 years, so I removed their names, too.
  • I uploaded my list of solid contacts from my stand-alone database.
  • I couldn’t add a name to my iContact mailing until the person confirms I have their permission, so I decided to let my contacts confirm their mailing addresses could be added to the newsletter list before sending them the newsletter.
  • iContact made me initial that I could contact the person even when I was sending the pre-addition confirmation letter! That’s a Catch-22 if ever there was one!

3.  Timing is [not] everything.

Voice talent live by the clock. Radio and tv ads need to be 15, 30, or 60 seconds. Agents need auditions at a certain time, and clients expect a fast-turnaround for recordings.

Email has its own timing. I’ve read that the best time to send your message is on a Tuesday morning. I planned for my first issue of Success Leaves Tracks to be distributed on Tuesday, 5 July.

The only problem was that I didn’t realize that I was going to hit the permission-based wall.

I thought I could add my database during the July 4th holiday weekend and have the newsletter appear in mailboxes when people returned to work on Tuesday. Nope. I needed their permission. I ended up sending out the “please confirm it’s okay to mail to you” messages on Friday, 1 July.

Let’s just say that I didn’t get quite the enthusiastic response I had hoped for!

In hindsight, I wouldn’t have sent my confirmation notices on any Friday, particularly one before a holiday weekend! I’m sure that many people deleted the message and moved on, which limits my potential to send them messages through iContact.

Even though my timing in setting up the database could have been better, I’m confident that the newsletter will find the right audience. After all, in the words of Buddha:

An idea that is developed and put into action
is more important than an idea that exists only as an idea.

If you’re planning to start or are already publishing a newsletter for your voiceover business, please leave a comment on the blog!

 

Filed Under: Business, Marketing, Narrators, Success Leaves Tracks, Voice-Over

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