Karen@KarenCommins.com

Karen Commins

Award Winning

Atlanta Audiobook Share-rator™

Narrators

5 Quick Tips for Following Your Dreams

Every script I’ve voiced, from the shortest audition to the longest audiobook…

Every call I’ve made…

Every email I’ve sent…

Every postcard I’ve mailed…

Every marketing campaign I’ve devised…

Every web site I’ve launched…

Every blog post I’ve written…

Every social media update I’ve made…

Every voiceover class or conference in which I’ve participated…

Every professional association meeting that I’ve attended…

…occurred while I worked a demanding, 40-hour-and-sometimes-more-a-week job.

After 12 years of concurrently working in a full-time job and a part-time voiceover business, it’s time for a change.

I’m thrilled to announce that I was offered an early retirement from my day job and will be doing voiceover work full-time beginning 1 January 2012! YAY!!

However, as excited as I am to start a wonderful new phase in my life, this post isn’t about me and my career plans. It’s about you.

I want to encourage you to follow your dreams and give you 5 quick tips to help you do it.

  

1) Make a list of what you WANT.

A list helps you stay focused and fight discouragement. It also is the foundation to manifesting your desires. If you don’t know what you want, how do you expect to get it?

If you don’t do anything else, I advise you to RUN, do not walk, to buy the IT WORKS booklet and then follow Brad Jensen’s extensive, amazing, and generous advice about using it.

As an example from my life, I made a list with attributes that I wanted in a job, like a certain income level, the ability to do voiceover work, and a private office with a door and window. I deliberately made the attributes a little more generic so that the list would cover my day job and my voiceover business. I reviewed this list frequently and added criteria over time, especially as I checked off attributes that were met.

Your results when working your list probably will turn out better than you could imagine. When I wrote that I wanted a private office with a door and window, I envisioned an office cubicle facing a window with tall walls on the other 3 sides. Of course, I would still be able to hear everyone around me in an open office concept.

What I got, though, was the ability to work in my gorgeous home office, which happens to have a solid wood door and 2 windows. It also has a TV, an iPod stereo, and a reasonable proximity to the refrigerator downstairs.

In another example, I wrote a new life list in September and included the fact that I want to be contracted at least once a month to voice an audiobook. I faithfully have reviewed my list, taken the actions suggested by the creative genie, and received 3 audiobook contracts since then, almost as if on schedule!

2) Think about WHY you want it.

I diligently worked in IT for over 25 years. I always knew that I was trading short-term creativity and gratification for long-term security.

However, having the day job didn’t mean I should put my dreams on hold….and neither should you!

So many people say things like “I’ll travel when I’m retired” or “I’ll start that business once the kids are out of school.”

If it’s your calling — as voiceover is to me — you want and need to do it to feed your soul. The only moment you know you have is this one, so why not be doing something because it makes you happy?

Yes, working full-time for an employer and part-time as an entrepreneur has its challenges. I would say it’s a challenge to pursue any calling when you don’t have unlimited time, money, and opportunity for it. The joy you get in pursuing your passion spills over into every other aspect of your life. Note that every passion does not lead to a career choice.

Also, since I mentioned the day job, let me just reiterate that having one can bankroll many of your dreams. You just have to change your perspective about it and know why you do what you do.

Knowing why you want something also helps you to prioritize the time, money, and opportunities that you have.

3) Don’t think about HOW you’re going to fulfill your dreams.

If you read any material on the Law of Attraction, the first thing you learn is to forget the HOWs. The forces of the Universe will conspire to bring about the changes you want when the time is right.

The only HOW to remember is this HOWEVER — the root word of Attraction is ACT. You can’t just think things and have them come true. You have to do your part to take ACTION. The forces of the Universe need your consistent thought and action, or no change is possible.

By constantly thinking of what you want and why you want it, the actions you need to take will be revealed to you over time.

4) Find a role model, and follow in their footsteps.

At the beginning of this article, I listed 10 things I consistently did for 12 years to build my voiceover business while still employed at a full-time job. I’m not saying I’m a role model, but think about it this way: If I did it, so can you.

Whatever your dream is, chances are good that someone else has done it. We live in the Information Age, with much of the world’s knowledge just a few keystrokes away. You can read about success stories and get ideas to advance your own dream.

5) Help other people achieve their dreams.

Your reality is the mirror of the thoughts and words you’ve been saying and the actions you’ve been taking.

To paraphrase Wayne Dyer, if you only focus on what you want, you’re essentially saying to the Universe “gimme, gimme, gimme”. The Universe then mirrors that line back to you, making you feel that you are, using Dyer’s words, always striving and never arriving.

On the other hand, if your thoughts, words, and actions are saying “how may I serve?”, the Universe mirrors that line back to you.

What you put out in the world comes back to you, in a way and from a source that you probably wouldn’t expect. If you are giving of time, attention, energy, and money to help other people, those things will come back to you.

As an example of this logic, a big reason that I write this blog is because I have a true desire to help other people. Because I write this blog, the Universe has sent that help back to me in the form of clients who find me because of my blog.

Retiring early from my day job and working as a full-time voice talent is definitely a dream come true! And yes….it was actually on my list!

Have you started writing your list? I’d love to get your comments on the blog!

Photo: iStockPhoto/ErikReis
 

Has the competition got you down?

To compare is to despair.

I saw this quote in Bonnie Gillespie’s recent column about competition and was thinking about it this morning after I found myself feeling that I could do so oh so much more to further my voiceover career.

Some voiceover colleagues seem to be on every social media site and practically living their lives online. Some people write multiple blogs. Others are producing podcasts and videos at a dizzying pace.

I have been a competitive person all of my life, first in school with grades, and then in the work place for projects and recognition. When I look at the wide array of activities in which some voice talent engage, it’s easy to think I need to be just as productive and do the same things in order to stay competitive.

However, my corollary to Bonnie’s statement is:  To compete is to deplete.

Years ago, when I worked as a computer network administrator, the organization considered one of my coworkers to be the ultimate authority on server configurations. No matter what this man did, how rudely he treated others, or how his system changes might negatively impact the users, the organization always praised and rewarded him.

I didn’t understand at the time that competing with him simply by trying to copy his actions was not the path to success.

For instance, he avidly devoured Microsoft Technet articles, discussion boards, and every computer magazine he could find. He read on the job and every night at home.

I felt compelled to read the same stuff in my evenings. I felt extremely competitive with him and wanted to stay at his level. He criticized the rest of us when we didn’t know about a technical topic.

I hated spending my spare time that way. What’s more, these competitive actions added to my feelings of being overly stressed and under appreciated in my organization. It was a competition that I could never win and one I really didn’t want to enter.

I realized later that he read that material because computer networks were his passion. While I was extremely adept at my job, it was never my passion. I have never regretted leaving information technology positions for my true love of voiceover and communications.

All of the recent attention on Steve Jobs has made me feel a bit like I am not realizing my true potential. It’s easy to think that I haven’t done anything to change the world.

However, that’s not true. I have changed the world just by being in it. No one sees things the way I do or does things exactly as I do.

I have changed the world with the hundreds of recordings I’ve created for clients and in public service. I know that people have watched videos and e-learning projects where I was the one telling them the information they needed to know. I know people have enjoyed listening to me narrate short stories and audiobooks. Sometimes, I’m even privileged to receive their kind words of praise about my work.

I have changed the world every time I helped someone physically, emotionally, and financially.

I have changed the world every time I thought and spoke positive, affirming words to and about myself and others. In fact, I’ve often thought of myself as an advocate for people who could not or would not speak for themselves.

My impact on the world may not be on the grand scale of Steve Jobs. My output in voiceover-related activities may not be as numerous or frequent as some of my peers.

But, you know what? That’s OKAY. I am living a joyous, fulfilled life.

If you ever feel inadequate and think you need to compete with others as a result, remember these wise words from Steve Jobs:

Your time is limited, so don’t waste it living someone else’s life.
Don’t be trapped by dogma, which is living with the results of other people’s thinking.
Don’t let the noise of other’s opinions drown out your own inner voice.
And most important, have the courage to follow your heart and intuition.
They somehow already know what you truly want to become.
Everything else is secondary.

 

Karen’s 5 Tips to Combat Clutter Before it Kills Your Career

Do you ever watch the TV show Hoarders? It’s about people who have let their houses become completely overrun with STUFF. The hoarding is usually caused by some sort of traumatic loss, like a death of a loved one, a painful divorce, or children leaving the nest.

For 6 weeks during August and September, Drew and I sort of learned how hoarders live while our old kitchen died and a new one was brought to life. I also learned a few things about clutter from the show and from our experience that I want to share with you before clutter kills your voiceover career.

Before our contractors could gut the kitchen (you didn’t really think we were doing it ourselves, did you?), we had to empty the kitchen cabinets. All of that stuff had to be stored somewhere, and most of it landed on the floor in the living room. Some of it went in the hall bathroom, like  drinking straws, dog food, and our printer and network components.

During a recent remodeling project, stuff from the kitchen cabinets was stacked
everywhere in Atlanta voice talent Karen Commins’ living room.

 
Our house was designed with a dining room next to the kitchen, with a shared doorway between the 2 rooms. Since we use the dining room for the music room, we decided we wanted to enclose that shared doorway to give us more counter space in the kitchen.

Of course, this decision meant that the music room would also need to have new sheetrock and paint. We evacuated my harp and some other fragile things from the music room and stored much of them in — you guessed it — my voiceover recording studio.

People on the TV show always say they feel overwhelmed by the clutter. They frequently go shopping to temporarily relieve those feelings of overwhelm and despair. Naturally, the items they buy only add to the clutter when they get home, and thus perpetuate the cycle.

The hoarders often say that they can’t do something they dream about doing because of the clutter. How can you really concentrate on furthering a dream when you have a pile of clutter in front of you, silently demanding that you do something about it before you tackle anything else? Clutter causes people to give up on their dreams before they even start.

In the past 2 months, Drew and I had to alter our routines and work harder just to do the simplest things. We constantly found ourselves looking for something we needed. Even though we had carefully placed our kitchen items neatly on the floor, we still had to look in boxes and step over things to get what we wanted.

The true hoarders always seem to have a variety of health problems. They are literally suffocating in their stuff. At a minimum, clutter can cause stress; at its worst, it can cause illness or even death.

I haven’t seen a true hoarder’s house except on TV. However, I have been in some horrendously messy, dirty offices in my professional life.

In my former job as a computer network administrator, I hated the times that I had to install something new or change out equipment due to the condition of the cubicles and offices. I didn’t want to touch anything! People often piled papers and empty coffee cups in their cubicles and offices. Every surface was snowed under in a messy blizzard of paper, and old, stinky shoes and newspapers often lined the floor. I wondered if they lived that way at home. I also wondered how they ever got any work done.

The harp, an antique lamp, the music stand, and many other fragile things from 
the music room found a temporary home in the recording studio.

 
I still can’t answer the first question, but I have a better guess about the second one. Clutter zaps your mental energy and steals your creativity. It’s really hard to get anything done at all, much less done well, with clutter blocking your path.

While the stuff from the music room was sitting in the studio, I was very disinclined to go in there for anything but necessary voiceover work. Working on my laptop in the living room wasn’t any better because of the mound of stuff there. Blog posts, recordings for LibriVox service projects, a podcast series I’m developing, some follow-up marketing, a video I’d like to produce, even many auditions — all these projects subconsciously went on hold until the kitchen renovation was done.

My extreme clutter was temporary, and thankfully, order, beauty, and calmness have been restored to my house. However, the fight against clutter is an on-going one, so here are 5 tips and tactics I use to combat it:

1)  Determine your vision for your life and figure out how each space supports that vision.

I learned this powerful tip from professional organizer, TV star, and best-selling author Peter Walsh. He says that each room should have its own function and limits. Until you know these attributes, you can’t really define what clutter is to you.

For instance, my studio serves a single function. If I’m in there, I’m doing something creative related to my voiceover career. I’m not paying bills, chit-chatting with friends on the phone, surfing Facebook, or designing scrapbook pages. My harp and the other stuff from my music room, while certainly beautiful and functional, did not further my vision for my studio. These pieces are treasures in my music room, but they felt like clutter when they were in my studio.

2)  Adopt the motto A place for everything, and everything in its place.

This point is never more important than when you are faced with a life event such as job change, marriage, new child, divorce, or death. In those instances, you can expect LOTS of things to come into your house in a very short period of time. Since the life event brings stress with it, you have to be vigilant that clutter does not take root. If it does, it becomes a constant reminder of the stress from the event.

The key is to make immediate decisions about where each item will be stored, and then PUT IT THERE!

3)  Ask yourself the hard questions, both for things you have and things you want to buy.

  • What is your attachment to this thing? I’ve seen Peter Walsh work wonders with people over this question as it’s important to understand emotions that cause us to have clutter. It’s okay to have things because they remind you of a loved one or some special time. You have to realize, though, that the thing and the memory are entirely separate. Sometimes you can part with the thing, but you will always have the memory.
  • When is the last time you used it? If you haven’t used it in more than a year, you might think about getting rid of it.
  • What is your plan for it? Saying “I might need it someday” is not a good answer and is a sure sign that you should consider letting it go.
  • If you actually use it and have a plan for it, is this the best place for it to live, or should it be somewhere else? We found stuff in the kitchen that needed to be (and now is) stored in the garage or in the office files. In truth, we also found stuff that needed to be (and now is) in the trash, like addresses for our wedding invitations

4)  Don’t accept stuff from other people just because they want to get it out of their house.

My in-laws are notorious in giving us things every time we go over there. Drew’s mother usually wants to load us up with magazines that she wants returned, and his dad frequently gave Drew tools that Drew didn’t need. None of this stuff needs to be in our house! Even in seemingly harmless instances like these, we have to make conscious decisions every day about everything that comes in our door.

5)  Give yourself permission to sell, donate, or throw away anything that doesn’t fit your vision for your space.

We frequently donate items to charities. We also post ads on Craigslist to give things away. For instance, you may not believe this, but I gave away the Auralex pyramid studio foam I used when I recorded in my walk-in closet.

When we’ve posted ads for free things on Craigslist, people respond immediately — like within 10 minutes! People who are picking up a freebie are usually eager to come and get it, so Craigslist ads are a fast, easy way to declutter.

Your outer environment is a reflection of your inner thoughts. Is your environment orderly and serene, or chaotic and confused? Since your action follows your thoughts, a cluttered space can kill your voiceover career, while a clear space causes you to reach new heights!

Do you see any connection between clutter and voiceover success? I’d love to get your comments on the blog!
 

3 pieces of email marketing research

When I wrote the article 5 pieces of e-mail marketing advice, I was referring to those times when you send a personal message rather than a general newsletter to your voiceover clients and prospects.

As you might expect, an e-mail newsletter has its own considerations. Since newsletters can be a great way to unobtrusively remind people that I am a voice talent, I have just started publishing a monthly newsletter. I want to share 3 things I learned in this process in case you want to create one, too.

1.  Automated software is a must.

Lately, I’ve been hearing radio ads from ConstantContact — yes, RADIO ads about email marketing! I’ve also been seeing banner ads for multiple email solutions on numerous other sites. Email marketing systems have obviously become a big business since people continue to have success in using email as part of their marketing plan.

You could send mail to your list using your own database and email client like Outlook. Another, more popular approach is to upload your database to an on-line service. Since on-line email services are so prevalent and offer an array of built-in features including templates and tracked statistics, it makes a lot of sense to use one if your finances can accommodate it. You can try the systems at no cost for a limited time or number of users in order to decide the best one for you.

Here’s some research that may help you decide which one to use.

Earlier in the year, I saw a question in a LinkedIn group in which the participants were asked for pros and cons about email marketing systems. An assistant started compiling the results for me and got through 254 of the hundreds of responses. I had no idea so many email systems exist! If you’re interested, here’s the full list from those 254 comments.

Of the 84 companies found in those first 254 responses, the top 5 companies, representing 73% of the total votes in my list, were:

ConstantContact 41 votes

iContact 23 votes

MailChimp 22 votes

AWeber 18 votes

MyEmma 11 votes

Aside from this list, you can do a Google search and quickly find a chart like this one that compares numerous features across multiple systems.

2.  Permission-based marketing is a BIG deal. A VERY BIG DEAL.

You’ve probably noticed that most emails from companies include a link to unsubscribe to mailings. That feature is mandated in the CAN-SPAM Act of 2003.

Beyond that law, though, people have extremely strong feelings about being added to mailings without their permission. In fact, adding someone to your mailing list without asking them first is quite the polarizing issue.

I can make this assertion after reading questions about creating mailing lists in multiple LinkedIn forums. Each time, the question elicited extremely passionate responses. I decided to create a LinkedIn poll in which I asked the question:

“When is it okay with you if someone adds 
your e-mail address to their e-mail newsletter?”
I offered several choices for answers:
  • You’re connected on LinkedIn or other sites
  • They gave you their business card
  • You have exchanged e-mail messages
  • All of the above
  • None of the above — they need permission

Of the 14 respondents, 9 voted NONE OF THE ABOVE, with ALL OF THE ABOVE being the choice of the other 5 participants.

The comments on the poll page linked above and in a similar question I asked in 2008 when I first considered a newsletter give you a good snapshot of opinions on both sides.

I decided to use iContact for my newsletter host, and I felt they went overboard on ensuring that you have permission to send the message to each contact. You have to click a checkbox in several places to validate that you have the reader’s permission.

Here’s what happened to me when I set up my contact list in the system:

  • I removed from my database a number of voiceover clients that I’ve dropped and prospects with whom I hadn’t established a relationship. In some cases, I had been out of touch with a person for 2-3 years, so I removed their names, too.
  • I uploaded my list of solid contacts from my stand-alone database.
  • I couldn’t add a name to my iContact mailing until the person confirms I have their permission, so I decided to let my contacts confirm their mailing addresses could be added to the newsletter list before sending them the newsletter.
  • iContact made me initial that I could contact the person even when I was sending the pre-addition confirmation letter! That’s a Catch-22 if ever there was one!

3.  Timing is [not] everything.

Voice talent live by the clock. Radio and tv ads need to be 15, 30, or 60 seconds. Agents need auditions at a certain time, and clients expect a fast-turnaround for recordings.

Email has its own timing. I’ve read that the best time to send your message is on a Tuesday morning. I planned for my first issue of Success Leaves Tracks to be distributed on Tuesday, 5 July.

The only problem was that I didn’t realize that I was going to hit the permission-based wall.

I thought I could add my database during the July 4th holiday weekend and have the newsletter appear in mailboxes when people returned to work on Tuesday. Nope. I needed their permission. I ended up sending out the “please confirm it’s okay to mail to you” messages on Friday, 1 July.

Let’s just say that I didn’t get quite the enthusiastic response I had hoped for!

In hindsight, I wouldn’t have sent my confirmation notices on any Friday, particularly one before a holiday weekend! I’m sure that many people deleted the message and moved on, which limits my potential to send them messages through iContact.

Even though my timing in setting up the database could have been better, I’m confident that the newsletter will find the right audience. After all, in the words of Buddha:

An idea that is developed and put into action
is more important than an idea that exists only as an idea.

If you’re planning to start or are already publishing a newsletter for your voiceover business, please leave a comment on the blog!

 

Launch of “Success Leaves Tracks” Newsletter

For years, I have wanted to produce a newsletter as a gentle way to keep in touch with clients and prospects. When I started writing this blog 5 years ago, I thought it might take the place of a newsletter. However, I see now that my voiceover business can benefit from both tools.

This blog focuses primarily on topics dealing with voiceover, audiobooks, and marketing. Many of the articles are prompted from specific questions that I receive about working as a voice talent. I also have started a discussion board on Facebook where people may wish to pose these kinds of questions.

Long-time subscribers of this blog probably know that I draw inspiration from reading lots of biographies. I often find myself repeating things I’ve read while in meaningful conversation with people who are looking to make positive changes in their lives. I didn’t want to change the focus of my blog, but I still wanted some way to share inspirational stories with others.

I wasn’t sure that a newsletter would fit the bill. Most marketers would probably say that the purpose of a newsletter is to keep readers informed about your product and services. To me, this viewpoint seems self-indulgent when marketing myself and my services as a voice talent. Just as I don’t fill my blog with entries about my voiceover projects, I don’t want to create a newsletter with that kind of content, either.

Instead, I want to offer something that people would want to read, something they would actually look forward to receiving each month, like they did when I sent postcards in the mail.

You see, I would would highlight a successful, famous person who had nothing to do with voiceover. I loved picking a person and doing some research about them. Then, I would write about their accomplishments and include some of their best quotations on the postcard. People actually called and emailed me to tell me they appreciated the mailing. I stopped the postcard mailings due to the ever-increasing printing and postage costs associated with mailing to a large database.

I don’t know why it took me so long, but the lightbulb finally went on — why not publish a monthly newsletter using the same general idea so that it serves as a virtual postcard?!

And so I am, starting with the inaugural issue of Success Leaves Tracks, to be published today.

In addition to a short biography, the newsletter will include a Success Track that may help you on your path to success. If it sounds interesting to you, I invite you to sign up for the mailing list from my Facebook page. If you don’t receive the July issue, you’ll be able to find it in the newsletter archives.

Now that I’ve told you about my newsletter, my next post will provide some info I learned that may be useful to you if you intend to include a newsletter in your marketing mix.
 

Simple math about audiobook rates

Last updated 2/7/21

 

My email inbox continues to provide fodder for blog articles. Last week, someone sent me this question:

I’ve been asked to record a 200 page audiobook. I’m not in a union or guild. I do have some voiceover experience. What do you recommend I charge?

Original Answer

While the question you asked seems simple, the answer requires more explanation, as found in this blog post and the one from Paul Strikwerda linked within it.

As basic info, you need to know the WORD count, not the page count, of the book you would narrate. You can figure out the finished run-time based on the word count. For instance, Audible uses an average rate of speed of 155 words a minute, or 9300 words per finished hour.

Paul’s article shows you a formula to calculate finished time. My article shows you how to calculate the real time required for editing to produce the book. As Paul points out in his comment to my article, you also need to add time for preliminary research.

You’ll have to consider all of these factors about the time commitment along with your experience, relationship with the client, training, and studio equipment to determine a rate that is fair compensation.

Small publishers only pay $50-100 per finished hour. I would only perform an audiobook at that very low rate if I wanted to build commercial credits.

I hope these thoughts are helpful. Best wishes for your continued success!

New Answer (WARNING: MATH IS INVOLVED!)

Apparently, I overwhelmed this person with good information that would require her to actually do some research because she re-posted her question on a voiceover forum within an hour of receiving my reply.

Here’s the simple mathematical formula for solving this problem:

1.  Divide the word count of the book by your rate of speech per hour to get the estimated number of finished hours. If you don’t know your rate of speech, Audible uses 9300 words per hour, or 155 words per minute (WPM), in its calculation for books posted on ACX. Your actual rate of speech and finished time may vary significantly from the estimate due to the complexity of the text and your acting choices.

Some narrators have reported that using 9000 words per hour (or 150 wpm) is a better average rate for more people. If you’ve done some projects where you were given a word count, divide the word count by your finished time to learn your average words-per-minute rate of speech.

If you don’t have the word count available, you can estimate the finished time by following these steps:

Let’s say you a have a 300-page book. To estimate finished time, start a stopwatch as you read 3-5 representative pages aloud as if narrating. Keep going when you have errors, and stop your timer when you’re done.

Divide the time you obtained doing the sample read by the number of pages in the sample to get the average time to read each page. For instance, if it takes you 10 minutes to read 5 pages, your average time per page would be 2 minutes per page. (10 / 5 = 2)

Multiply the total pages in the book by your average reading time per page from your sample read to see the total estimated minutes. (300 * 2 = 600 minutes)

Divide the total number of minutes in the previous step by 60 to get the finished hours. (600 / 60 = 10 finished hours)

Real life examples usually aren’t so tidy with whole numbers. You find it helpful to use a decimal-to-time calculator with your finished hours figure to see the minutes and seconds.

2.  Multiply the number of finished hours by 6. This number is a very conservative estimate of the number of real-time hours you and your team will spend in recording, editing, and transmitting your book.  For instance, a 10-hour book may require at least 20 and, if you are doing your own editing (which I don’t recommend — instead, outsource it), 60 or more hours of your life from the time you record the first word until the last byte is uploaded or mailed to the client.

The general breakdown of hours for experienced narrators is:

Recording: 2 hours for 1 finished hour

Editing: 3 hours for 1 finished hour

Proofing: 1.2 hours for proofing

Note that preparing to read (pre-reading the book, looking up pronunciations, etc.) is NOT included in this calculation, so you will need to add time for that process.

3.  Multiply the real-time hours by the hourly rate of pay you need to survive. Chances are very good that you will come up with a pay rate for this audiobook that is $1000s MORE than your client wishes to pay. You have to decide how to negotiate a rate acceptable to both of you.

Even with this formula in hand, you still will want to research current audiobook rates. Be aware that the SAG/AFTRA union minimum on ACX is $250 per finished hour. which is an all-inclusive rate. If you are producing the retail-ready project, you need to factor in costs for an editor and proofer as you will pay those out of your PFH rate. (Each publisher has negotiated contracts with SAG/AFTRA, and only the ACX rate is publicly available. The narration rate with other publishers varies.) If you want tips for negotiating a higher price, check out my article Cruising for a competitive advantage

Once you know the amount of time you’ll invest in the project and the amount of money you need to get for your time, you’ll know whether to accept an audiobook project.

For instance, I would voice a royalty-share book only if I’m willing to bet that based on from the book’s ratings and reviews that I would earn back my fee over time. Otherwise, I might do a RS book if I were passionate about the topic and had the time available for the project. I’m much more interested in a hybrid arrangement of a PFH payment up-front and a RS contract. On ACX, this type of arrangement is called a Royalty Share Plus contract.

It’s always good to be working and gaining credits if your survival needs are being met.

If you have more thoughts on this topic or questions on other topics related to voiceover, marketing, or just living your best life,, I’d love to get your comments on the blog!

Photo:  iStockPhoto.com/STEVECOLEcc