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Karen Commins

Award Winning

Atlanta Audiobook Share-rator™

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ACX

Thoughts About Advice in Narrator Groups

11 March 2021

You don’t have to be a student of American history to know about the Donner party.

In the 1840s, this group of around 90 people had heard about the wonders of California and decided to travel west to seek their fortune.

Rather than following the rutted road of the hundreds of settlers before them, they took an unproven shortcut given by a person who had not actually made the trip he proposed and therefore had no business in directing others to go that way. None of the Donner party had traveled the route before, either, so they had no experience or knowledge to measure the shortcut against.

As a direct result of taking the disastrous advice about the shortcut, most of the party didn’t live to tell the tale. Those who did live endured unimaginable and grisly hardships in camp.

People today have heard about the gold rush in audiobooks, leading many to decide to become a narrator. While mistakes in audiobook narration don’t carry such severe consequences, they do have repercussions. Therefore, narrators participating in online forums need to be careful about the advice they give and take.

[Read more…] about Thoughts About Advice in Narrator Groups

Filed Under: Away From the Mic, Narrators, Observations Tagged With: ACX, Donner party, Facebook

Put Yourself in the ACX Driver’s Seat Webinar

15 January 2021

Last updated 2/23/21

 

I was reflecting this week about being able to create audiobooks from my studio here in Atlanta for the past 10 years.

To be clear, I’ve recorded all of my audiobooks in my studio. However, when I started narrating early in the millennium, most publishers didn’t want to hire home studio narrators.

I always said I could fly any where; Atlanta is the home of Delta Airlines, after all. The answer was always “Why should we fly you to NY or LA when we have an abundance of talent nearby?”

Everything changed in 2011 when Audible developed ACX.com, its marketplace for narrators and rights holders to get together to produce audiobooks.

I’ve been there since day 1 when the site was in beta test:

  • 1/12/11 — Audible invited me to a super secret, hush hush conference call.
    • On 1/12/21, I tweeted my journal page from that day.
  • 1/14/11 — I was on the call and learned about ACX. Audible asked me to be a beta tester, and I immediately said YES!
    •  On 1/14/21, I tweeted a 1:30 video reading from my journal entry that day.
  • 5/12/11 — Audible launches ACX to the world.
    • I announced it that day in this blog post.
  • 9/18/11 — After submitting 23 auditions on ACX, I won one from a publisher. The book was Dixie Divas, which was the first in a series of 5 books and a bunch more I did for Belle Books, the publisher. Dixie Divas was a royalty share book that has paid several times what my PFH rate would have been and continues to make money for me every month!
  • 1/22/14 — The Heart of the New Thought, my first book as a RH, went live.
    • I wrote about it in this blog post.
  • 5/15/14 — Part 1 of my article about audiobook marketing appeared on the ACX blog.
  • 5/20/14 — Part 2 of my article about audiobook marketing appeared on the ACX blog.
  • 4/7/16 — My article How to Act Like an Audiobook Narrator appeared on the ACX blog.
  • 3/2/18 — I was a panelist for ACX at VOAtlanta to discuss Creating Your Audiobook Career.
    • I created this list of resources for attendees, which can help you, too!
  • 11/2/18 — I was the featured guest on ACX University.
    • I wrote about the video and added links in this blog article.

Of course, I’ve written MUCH more about ACX here on my blog! I’m also a frequent contributor in narrator Facebook groups, particularly the Indie (ACX and Others) Narrators and Producers Group, where I developed and maintain the extensive group FAQ.

I’ve been delighted each time John Florian at VoiceOverXtra has shared one of my articles with his audience. After republishing one of them recently, John asked me if I’d be interested in doing a webinar about ACX.

I responded to him the same way I did to Audible about beta testing ACX 10 years ago: YES!

I’m thrilled to announce VoiceOverXtra hosted my webinar Put Yourself in the ACX Driver’s Seat on 11 February 2021!

You can download the 3-hour recording, my 90+ slides, and my extensive list of resources at on my Shop page.

 

 

 

Filed Under: Narrators, Webinars Tagged With: ACX, ACX.com, John Florian, VoiceOverXtra.com

Cure For The ACX 7-Year Itch

28 August 2020

Last updated 2/20/21

 

If you own the audio rights to your book, you are referred to as the rights holder (RH). The RH has many choices when starting an audiobook project. Two of the most important decisions you’ll make are the narrator’s payment and the audiobook’s distribution.

Make these decisions very carefully and INDEPENDENTLY because their long-term repercussions could be harmful to you in ways you don’t expect!

Payment Options

You basically have 3 ways to pay your narrator:

  1. Per Finished Hour (PFH) — You pay $X times each finished hour of audio up-front to the narrator. For instance, a $300 PFH rate on an 8-hour audiobook would cost $2400 at the time the audiobook is completed.
  2. Royalty Share (RS) — Rather than you paying anything up-front to the narrator, you agree to share your royalties with the narrator. The narrator gambles that her narrator fee and production expenses for team members (director, editor, proofer) will earn out over time through the royalties. This contract can be structured so that the narrator receives ALL royalties until her fee is paid or, more typically, the royalties are split equally between the RH and narrator for the course of the contract.
  3. Hybrid/Royalty Share Plus (RS+) — You pay the narrator some up-front fee to cover their hard expenses and also have a royalty share contract.

Recommendation:  By using a PFH payment, you could contract with a narrator completely outside of ACX or any other distribution platform and upload your completed audiobook to the distributors of your choice as a DIY project.

You may want to download and modify one of the contracts on this page if you go this route.

 

street sign that says 7 year itch

ACX as Distributor

This article focuses on using ACX as your distributor since it is the most widely known and utilized site.

Many RHs find a Royalty Share (RS) contract with the narrator on ACX.com to be very attractive because they can get an audiobook made without incurring up-front costs. They often don’t consider that this kind of contract marries the narrator’s payment to the distribution agreement.

Narrators are reluctant to accept an RS contract because the narrator shoulders ALL of the risk for low or no sales. Narrators look for several conditions to mitigate their risk.

A narrator is much more willing to accept the ACX hybrid contract known as Royalty Share Plus (RS+). In addition to the equal royalty split, the RH pays the narrator an amount up-front to help offset the narrator’s immediate expenses. The amount is negotiated between the RH and narrator and can be a set fee but is usually priced per finished hour (PFH).

With either an RS or RS+ contract, you are forced to accept exclusive distribution, meaning your audiobook will only be sold on Audible, Amazon, and Apple Books for the initial distribution term of 7 years. You have no option to upload your audiobook to other sites for wide distribution or sell it on CD or from your web site.

As I’ve previously written, indie authors get frustrated with the RS option for a number of reasons, especially when they itch to be relieved of the 7-year distribution term.

 

Contract Language

You have 2 contracts in place: the Book Posting Agreement between you and Audible, and the Production Standard Terms between you, Audible, and the narrator.

The distribution language is contained in the ACX Book Posting Agreement.

Sections 5A and 5B on exclusive or non-exclusive distribution set the initial distribution term at 7 years and include this auto-renewal clause:

After the Initial Term [7 years], this Agreement will renew automatically for additional 1 year terms (each, a “Renewal Term”) unless either party provides written notice of termination to the other party at least 60 days prior to the end of the Initial Term or the then-current Renewal Term.

Section 13B about changing the distribution to non-exclusive states:

If you elect to pay the Producer who produces an Audiobook using the ACX royalty share option, you must grant Audible exclusive distribution rights to the Audiobook and you cannot change your grant to non-exclusive.

In Section 14, the RH agrees that Audible will pay the royalties to producers on an RS contract.

Section 5-1 of the Production Standard Terms discusses the royalty payments.

Suppose you decide to use an RS or RS+ contract. Can you cancel distribution before the end of the initial 7 years?

If you want to cancel the distribution before the end of the 7 years, you must obtain the narrator’s permission to dissolve an RS or RS+ contract. Almost certainly, the narrator rightfully will demand a termination fee at that point. While section 8B of the Book Posting Agreement specifies termination fees prior to the completion of production, the contracts are silent about the termination fee once the book is on sale.

You and the narrator therefore will need to negotiate the kill fee. Remember, the narrator is expecting to earn at least their PFH rate through the royalties. If the audiobook’s sales have surpassed the total of what the PFH rate would have been, the narrator may reasonably propose a kill fee that also includes the loss of expected royalties.

The ACX blog states:

Effective February 1, ACX Rights Holders of DIY or Pay-for-Production titles that have been on sale for 90 or more days can convert their distribution type from exclusive to non-exclusive. In addition, all ACX Rights Holders will have the option to terminate after 90 days of distribution, but Rights Holders with Royalty Share or Royalty Share Plus deals must provide Producer consent when making their request.

The contract language has not been updated to reflect this policy change.

What happens after the contract finishes its initial 7-year distribution term?

As you saw above, Audible’s contract language says exclusive RS agreements can’t be changed. The only way the RH can remove the narrator from the RS agreement is for them to terminate distribution with Audible, as confirmed in this section of the Contracts and Agreements Qs and As page:

Can I change my contract from Exclusive to Non-exclusive?

Changing the distribution rights to your audiobook depends on the payment option you have chosen. If the audiobook was completed as a pay-for-production deal, the distribution rights can be changed from exclusive to non-exclusive after it has been live in the store for one year. If this audiobook is in a royalty share deal, then the agreement can never be changed. For more information, please reference section 12.a. of the Book Posting Agreement.”

I’ve had a number of RS books I narrated pulled by the RH after the 7-year initial distribution term because they wanted to terminate the RS contract. The big downside to this approach is that the RH not only loses the income and visibility of the book being on Audible, but all of the ratings and reviews the book earned during the 7 years are gone, too.

At the point the RH terminates the RS contract, he then may republish the audiobook since he owns the copyright to the recording, and the producer has assigned all interest in the book to the RH, as explicitly stated in Section 10 of the Production Standard Terms:

Ownership. Subject to the restriction on audiobook production rights above and the distribution rights granted by Rights Holder to Audible, Rights Holder will retain all right, title, and interest in and to the Book and the Audiobook, including the copyright in the Book and the sound recording copyright in the Audiobook. Producer agrees that the Audiobook is a “work made for hire” to the full extent permitted by law, with all copyrights in the Audiobook owned by Rights Holder. To the extent that the Audiobook does not qualify as a work made for hire under applicable law, Producer assigns to Rights Holder all right, title and interest Producer may have in and to the Audiobook, including, but not limited to, all copyright or rights of authorship in the Audiobook. Producer will ensure that its agreements with any third parties Producer engages to assist in the production of the Audiobook establish Rights Holder’s sole ownership in the Audiobook. Producer will use the form agreements referenced in Section 2 above. At Rights Holder’s request, Producer will provide Rights Holder with copies of the agreements.

Be aware that ACX and Audible will not send the audio files to you. You would need to download them from your ACX Dashboard. Go to Completed Projects, select the book, choose Produce Audiobook tab, and download each file by pressing Download on the right side.

 

The cure for the ACX 7-year itch is available to you at the BEGINNING of the project: decide to pay the narrator per finished hour (PFH) instead of using an RS or RS+ contract. 

When you pay a PFH rate at the outset, you can select non-exclusive distribution on ACX and then immediately distribute your audiobook to other platforms, including those that offer your audiobook to libraries. You also have the option of exclusive distribution for the first year and then changing to non-exclusive distribution as early as the 91st day.

As you can see on my RH info page, I ask new clients to pay a 50% deposit after approving the 15-minute sample. I invoice for the final 50% after uploading the completed audiobook. In cases where the RH and I contract independently of ACX or another platform, I withhold at least the end credits and retail sample until the invoice is paid. I encourage other narrators to adopt a similar policy.

 

 

 

Filed Under: Audiobooks, Authors, Business Tagged With: ACX, distribution, exclusive, non-exclusive

Breaking a Contract on ACX

16 April 2020

If you’re following my #TuesdayTips on Twitter (also accessible through my Evernote notebook of them), you know that #44 on 24 March 2020 contained instructions for downloading your data from Facebook. After getting my data, I excavated the following post I made on 9/28/14 in a FB narrator’s group. I’m publishing it here — with some links, of course! — because its lessons remain timely. I’ll add some comments in purple.

 

Ripping a contract in half

[I want share] a recent experience about breaking an ACX contract in the hopes it helps someone else.

The 2 lessons to the story:

1) If you hear warning bells before you audition, either request the book or forget about auditioning.
2) Life’s too short to deal with bad text and a non-responsive rights holder!

The abridged version:

  • I broke a royalty share (RS) contract on ACX before recording the first 15 minutes. The manuscript was terrible, and the rights holder became unresponsive.
  • I sent her 2 messages through the ACX message system before requesting project termination.
  • You have to send the reasons for termination to INFO@acx.com. I first wrote to support@acx.com but was told I had to send the request to INFO@acx.com.
  • ACX dissolved the project and deleted it from my dashboard the next day.
  • If you ever need to dissolve a contract, feel free to copy any of the language from my messages.

The unabridged version, complete with my messages to the RH:

I saw a book titled “Keeping A Journal”. I’ve been keeping a journal for years and know the many benefits of this practice. It was a short royalty share book of an hour or less. Even though I couldn’t find anything about the author, I auditioned because I wanted to share the message about journaling. I’d say now that if you can’t find any info about the author, don’t even bother auditioning.

The audition script seemed a bit repetitive. The word choices seemed like someone who was trying to sound more educated than she is.

I heard the warning bells and almost didn’t audition. Whenever I hear warning bells now, I listen to them! I thought about asking for the complete book before the audition. However, since it was so short, I decided to go ahead with it. Anyone who has been burned by doing a short ACX book probably thought the same thing!

The rights holder (RH) selected me and sent the manuscript right away. She said she teaches journaling classes. “Great!”, I thought, “She obviously knows what people commonly ask when they start journaling and will get right to the heart of it.”

I thought the book would get better than the audition copy. I was wrong. It got worse….much, MUCH worse.

My first message to the RH explains some of the book’s problems:

Hi, [RH]! I hope you are enjoying a relaxing holiday weekend.

I had planned to record, edit, and submit the first 15 minutes of Keeping a Journal today. However, I wonder if I have the final version of the manuscript.

Before I continue, let me assure you that I view my narrations as a collaboration with the author. We want the same end result — happy listeners who leave great reviews/ratings and who want to refer their friends to the audiobook.

I was excited to see your book on ACX because I am a firm believer in the power of journaling. I auditioned and agreed to a royalty share contract only because I want to promote the value of journaling, not because I need the work.

After reading the entire book, I feel I must tell you the version of the manuscript that I have is not ready to be made into an audiobook. Here are a few issues that might be remedied with some strong editing:

1) Much of the content is overly repetitive and makes starting a journal seem more difficult than it actually is. The prolonged and redundant discussion about preparation alone is enough to dissuade anyone from keeping a journal. The actual ideas expressed in the book could be more simply stated in about 2 pages.

2) Some of the word choices are incorrect (“once you INHERIT these various tactics…”), and the overall language is formal and highfalutin rather than conversational.

3) The book doesn’t fulfill the promise of the title about self-discovery and finding joy. The book mentions benefits of journaling, but none are listed or explored. I think most people are concerned about what to write or how the journal will help them over time. Those topics also are not addressed. A listener who hears the journaling “rules” will be inclined to give up the practice before even starting.

When I auditioned, I thought that this book would offer concrete tips similar to Jim Rohn’s excellent advice in his program How to Keep A Journal.

I’m afraid that if I record the version of the manuscript that I have, listeners will rate the content as 1-star and automatically make my performance a 1-star rating as well. I further predict that any reviews would be very negative and highlight the points I have made in this message. With many other books available on this subject, 1 bad review would cause this one to fade to obscurity.

My intent is to help you produce the best product possible. I apologize if my candor angers or hurts you. I am direct, concise, and honest in my communications because no one ever solved a problem by beating around the bush.

Do you want to send me a revised manuscript? ACX doesn’t care if we change the due dates on the contract.

If not, I must ask you to terminate the contract.

Thank you for your time and understanding. I look forward to your response.

Cordially,
Karen Commins

Today, I’d simply ask the RH if I have the final version of the manuscript and then skip to end where I ask for a revised edition. I wouldn’t list any of the various problems I found in the text as it’s not my job to tell the author how to write. I also don’t enjoy spending my time trying to educate a RH who may not value my help.

She didn’t respond. Ten days and both deadlines passed. I wrote to her a second time:

Hi, [RH]! I hope your week is off to a good start.

I wrote to you on 30 August about problems in the manuscript for Keeping a Journal but haven’t heard from you.

Are you revising the manuscript? Both deadlines for this book have already passed. I need to know if you plan to send an updated manuscript or terminate the contract.

I look forward to hearing from you.

Cordially,
Karen Commins

Six days later, I sent my third and final message to her:

Hi, [RH]. I hope you are well.

I’ve written 2 messages to you about the manuscript for Keeping a Journal (30 Aug. and 10 Sept.) but have not received a response. I’m assuming that you don’t want to go forward with creating an audiobook of Keeping a Journal at this time.

Therefore, I’m going to ask ACX to terminate the contract and remove it from my project list.

Perhaps we can work together in the future. Best wishes for your success!

Cordially,
Karen Commins

I then wrote to ACX to request project termination. I gave my reasons and outlined my dates of communication.

 

As a reminder, the ACX message system is the official documentation. While you may communicate with RHs outside of the system, all messages affecting production dates should be sent through the ACX system. Furthermore, contract dissolution is more easily accomplished when it occurs before the first 15 minute checkpoint file is recorded or uploaded.

 

Photo: Andriano.cz/Shutterstock

 

Filed Under: Business, Narrators Tagged With: ACX, contract dissolution, short book

ACX U – Acting With Intention

8 November 2018

Most of this blog’s readers know about the audiobook production site ACX.com. Each year, ACX produces educational programming called ACX University. I had the great pleasure of being a guest speaker on the topic of Acting With Intention in one of the 2018 ACX University sessions.

 

 

During and after the video broadcast, I chatted with viewers. As usual for the Queen of Links, I shared a number of resources in that chat session. I also answered a number of questions.

While the chat is embedded with the video, I wanted to post all of the ancillary material and discussion here on my blog to make it easier to reference. That way, you can watch the video and not worry about missing anything.

[Read more…] about ACX U – Acting With Intention

Filed Under: Business, Interviews, Marketing, Narrators, Videos Tagged With: ACX, ACX University, Audio Publishers Association, Barbara Sher, C. J. Hayden, Krista Tippett, Paul Ruben, Seth Godin, WhisperRoom

Audiobook Resources for Attendees of VOAtlanta 2018

2 March 2018

As a user of ACX.com since it was in its pre-launch beta test and an Audible Approved Producer, I was delighted when Scott Jacobi, Marketing Director at ACX, asked me to speak on his panel today at this year’s VOAtlanta Conference.

 

VOAtlanta conference logo

 

Scott is moderating the panel titled Chapter One — Creating Your Audiobook Career. My fellow panelists are Greg Cooler, Director of Production for ListenUp Audiobooks here in Atlanta, and Andrew Gallagher, the QA Supervisor and Production Evangelist at ACX.

Since we have a wealth of topics to cover in 1 hour, I thought it would be helpful to provide attendees with this curated, short list of companion articles from ACX’s and my blogs. Obviously, you’ll find lots more useful content to aid your career on both our sites!

 

Choosing and Learning Your Software

ACX Studio Gear Series Part 2: DAWs

7 Places to Learn Audio Editing for Audiobooks

A Critical Ear: The ACX Reference Sample Pack

Editing and Spacing with Alex the Audio Scientist

Regarding Room Tone with Alex the Audio Scientist

File Management with Alex the Audio Scientist

 

Choosing Good Royalty Share Projects

Picking the Right Royalty Share Projects

Karen’s Primer on Narrating Royalty Share Audiobooks

To Voice Royalty Share Audiobooks… Or Not.That is the question

 

Time Management

Simple Math About Audiobook Rates

How To Act Like an Audiobook Narrator

4 Keys to Becoming a Successful ACX Audiobook Producer

3 Ways to Increase Your Computing Power

Putting the “I” in Organized

Top 10 Q&A About Audiobook Production Although I wrote this article for authors, it answers many questions for narrators.

Outsourcing From A Narrator’s Perspective 

Video: Why Use Evernote for Audiobook Pronunciation Research

Video: Using the iAnnotate App in the Corrections Process

 

Reviews

How do you respond to criticism?

How to Submit Your Audiobooks for Review in AudioFile Magazine

How to use Karen Commins’s Audiobook Twitter Lists

 

Other Important Resources

ACX Blog

ACX channel on YouTube

AudioEloquence.com for pronunciation research

AudioFile Magazine

Facebook group Indie (ACX and Others) Audiobook Narrators and Producers — You must have a profile on ACX to join this group. The comprehensive group FAQ that I created and maintained will answer more questions that you realized could be possible!

ListenUp Audiobooks

Vetted audiobook coaches linked in the Connections section of my NarratorsRoadmap.com home page

Twitter accounts: ACX   Karen Commins   ListenUp Audiobooks

 

Updated 10/8/21

Filed Under: Audiobooks, Narrators Tagged With: ACX, Andrew Gallagher, Greg Cooler, ListenUp Audiobooks, Scott Jacobi, VOAtlanta

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