Karen@KarenCommins.com

Karen Commins

Award Winning

Atlanta Audiobook Share-rator™

Business

10 Things I Learned About Speaking at a Conference

On Friday, 10 October 2014, I presented the topic “Setting Sail In Audiobooks” at the Georgia Romance Writers’ (GRW) annual Moonlight and Magnolias Conference. Although I gave a polished talk with a fabulous multimedia presentation, the overall experience is not one I want to repeat any time soon.

I’ll be honest — before yesterday, I had never given this sort of presentation. I had done presentations in my government career, of course, so I had no fear of speaking to a group.

I raise the point about this kind of presentation because a more experienced public speaker might have been able to avoid the technical and communications problems I encountered. I therefore thought it might be helpful to share some things that could have gone better to save others from a similar plight.

1. Only go when you are INVITED.

In January of 2014, I sent a message to the Georgia Romance Writers to inquire about speaking to their group about audiobooks at a monthly meeting and/or the annual conference. The conference chairperson responded that I could submit a workshop proposal for the conference. If my proposal was selected, I would have to pay the conference registration fee for attendees.

I responded that I was unwilling to pay registration fees since I wouldn’t be an attendee. My thinking was that I was offering to HELP them for free. I certainly was not going to PAY for the privilege of spending my time, energy, and creativity in developing an engaging and informative talk and then more time at the actual presentation.

In March, after the proposal window had closed, the conference chairperson wrote to me:

Are you still interested in presenting at the Moonlight & Magnolias conference in October? We have an opening in the workshop schedule, and since you’re local and provide a service to authors, we’re willing to waive the registration requirement.

My gut whispered to me that they didn’t want ME. They just wanted someone to FILL A SLOT and were SETTLING for me “since I’m local and provide a service to authors”. I chose to dismiss those thoughts, telling myself they were just my own inner resistance to stepping outside my comfort zone instead of a warning signal. I responded that I would be delighted to accept the slot.

2. Ask for equipment to transmit both the computer video and AUDIO.

I had to submit my equipment requests in June, long before I started creating my slide show. Even though my topic was AUDIObooks and AUDIO is my life, I didn’t think to specifically ask for equipment to transmit my computer AUDIO along with the screen display.

My snazzy slide show included 4 terrific videos that demonstrated key points. As I practiced my speech last week, I suddenly realized that the projector might not transmit the computer’s audio. I wrote to the conference coordinator, who said they only had a projector, and she didn’t think she could get speakers for my computer. She referred me to the hotel contact person to solve the audio problem. I’m guessing that no one at previous GRW conferences has ever had a multimedia show, so no one ever thought of or asked for audio equipment.

The hotel was only providing a microphone and podium. However, it could easily include the additional sound mixer configuration for my computer audio for an additional $130. GRW apparently was unwilling or unable to pay the additional fee.

]I had to solve the audio problem. My choices were:

  • Pay the hotel the $130 to set up the additional equipment.
  • Take an external speaker from home, perhaps even a studio monitor.
  • Remove the videos from the slide show.

I decided to take a Bluetooth speaker. I had to hold my microphone in front of the speaker in order to project its sound throughout the large ballroom.  I’ll have more to say about this solution in subsequent points.

3.  Test and re-test every aspect of your slide show.

My laptop worked well with a Bluetooth speaker that we had purchased from Williams and Sonoma. Unfortunately, I didn’t realize that it must time-out after a certain amount of inactivity. When I got to the 2 videos at the end of my presentation, the Bluetooth speaker wouldn’t play the sound. I might have discovered that fact if I had played all of my videos with the external speaker during my rehearsals.

4.  Ensure that your name and presentation name are the way you want them to appear on the schedule and program.

When I received the conference schedule in September, I just looked for my name to see the date and time of my session. I didn’t notice that my session title was listed as the very bland and vague “Audiobook Presentation” instead of the name I had given it “Setting Sail In Audiobooks”.

 

Of all the presentations, mine was the only one with such a non-descript name. The other presentations retained the names given them by the speakers. Some of the presentation names contained more characters than mine, so my presentation name would have fit in the space provided.

I only noticed this undesirable and unauthorized change on Thursday night before my Friday session. Sure enough, the printed program listed my presentation name as “Audiobook Presentation”. This name probably translated into a lower attendance level for my session.

At least my name was spelled correctly.

My presentation had an intriguing name.
The slides continued the sailing theme.

5.  Visit the room where you’ll present and know how the equipment will be configured at least 1 day before your session.

I did visit the hotel the day before the conference. I stood on the stage at the podium in a ballroom of 25 tables with 10 chairs at each table. I envisioned the room full to capacity of people who were interested in my topic and excited to get my information about using ACX to create audiobooks.

The hotel A/V director told me that GRW had not ordered a screen for Friday. I had to send yet another message to the conference chairperson about the screen. She assured me that they would have a screen for Friday.

I naively thought that in the ballroom setup, the screen would be ON THE STAGE, behind me at the podium. I didn’t know until I got in the room for my session that the screen was a small thing set off in the far corner with a projector on top of a table! I asked them to move the table and screen closer to me so that I could still use the podium. I didn’t want to hold the mic for the entire session while also bending down to the table to read my presenter notes from my computer.

On Monday, I had asked the conference chairperson what kind of cable connected to the projector. I didn’t get that answer until I walked in the room on Friday.

6.  Plan for all contingencies.

Take all kinds of cables and adapters that you might need. I had both HDMI and VGA cables and adapters so that I was prepared for any projector connection.

Print your presentation notes. Thank heaven I had taken this step because Powerpoint on my Mac never gave me the option for dual monitors. The attendees viewed the slide show, and I referred to my paper notes.

Make sure your printed presentation notes include the latest tweaks. I had changed the order of a couple of notes on Friday morning but didn’t print them. I was a little thrown during the presentation when the sequence was wrong.

7. Learn your moderator’s name and go over logistics and details the day before your session.

If I were a conference chairperson, I’d make sure that:

  • every session speaker knew the name and contact info of the session moderator
  • the moderator would ensure that the speaker had everything she needed and felt welcome
  • the moderator would be on hand to help the speaker get into the room

The GRW conference chairperson sent me no information other than the fact that I would have a moderator. She also said she’d be around to help connect the computer to the projector.

As a person outside of the organization, I expected more consideration and communication than I received. I’m sure it’s a big job to plan a conference, so perhaps the chairperson was overwhelmed by the task. I can see now that I should have been persistent with my questions until I got answers.

I met my moderator about 3:55pm for my 4:00pm session.

8.  Be self-reliant.

I can thank my parents, perhaps especially my mother, for teaching me this lesson early in life.

No one from GRW met me after I arrived at the hotel to help unload my car. I had already planned to get one of the hotel luggage carts to unload my briefcase with computer, a box of postcards for my door prizes, and a gift basket and 4 gift bags for door prizes. Fortunately, the bellman said I could use the cart for the next hour. I actually kept it for 2 hours since I didn’t have time to return it before I started my presentation.

I met my moderator as we were walking in the door. I appreciated her help during the setup, and the conference coordinator did come back and help her move the table and projector. I thought I was going to have to do it.

9.  If you are giving away door prizes, offer raffle tickets as people walk in the door. 

To celebrate my latest audiobook and first romance FOR A GOOD TIME, CALL…, I made 4 gift bags and 1 grand prize gift basket containing some cool swag that ACX and Belle Books generously provided to me along with all of the types of candy mentioned in the book. I had printed postcards and attached stickers to 5 of them. My plan was to pass out the cards at a certain point during the presentation and determine the winners before I ended my talk. I inserted the marked cards throughout my box of postcards.

I was shocked and dismayed when only about 25 people showed up for my presentation.

My moderator passed out my cards at the appointed time. When it came time to determine the winners, no one had a winning card. I was reminded of Michael Scott’s “Golden Ticket” idea in The Office. His hidden golden ticket idea didn’t work out well for him, and my specially-marked postcards didn’t work out well for me. It would have been so much easier and cheaper if I had just handed out raffle tickets to give away my door prizes.

10.  Give your best to the people who came to hear your talk.

The show must go on, so you’ve got to make lemonade….or something like that. Even though the size of my audience was not optimal, I knew that the people who were there came to hear me and wanted to learn about creating audiobooks. I did everything I could to make my presentation outstanding.

Well, I mostly did everything, but I wish I could’ve done something about the Bluetooth speaker so they could hear my last 2 videos. Those videos featured Colin Firth and Steve Martin. Just think — I was sharing a stage with Colin Firth and Steve Martin, but no one in the audience could hear them! 🙂

The people in the ballroom before me didn’t finish on time and wouldn’t leave the room until my moderator ushered them out after 4pm. I was late setting up, which made me even later in starting. I wanted to finish on time so I wouldn’t be rude to the person who was scheduled to speak at 5pm. Perhaps if I hadn’t felt so rushed for time, I might have troubleshot the Bluetooth speaker for a moment.

I really appreciated the attendees’ interest. A few people asked very thoughtful and intelligent questions at the end, and I had a delightful hallway conversation with one author as I was leaving.

I didn’t leave any business cards or my stack of postcards in their goody room. My hand-out in their binder included a copy of my business card and a link to a document I’ve compiled of audiobook resources for authors.

*******************

I spent months researching and collecting ideas for this presentation and weeks in creating the slide show. It would be a shame if all of that time, thought, energy, creativity, and money only benefitted the people who were in the room yesterday. Therefore, I’m going to convert my show to a video and add narration to it.

I may not ever present in person again at GRW, or any other writers’ organization, but I will continue to help authors through my blogs, videos, and forum posts.

How I Started My Audiobook Publishing Company

During the Christmas and New Year’s holidays, I started seeing this wonderful ad from Dell, titled “Beginnings”:

Perhaps it caught my attention because I have my own story about the quiet beginnings for a new business:

Date: 10/6/06
Time: 10:10am
Place: 10634, the cabin number of a cruise ship docked in Mykonos, Greece

Becoming an audiobook publisher has been a rough road, full of potholes, downed trees, and diverging paths that didn’t necessarily lead me in the direction I wanted to go. Only by trudging forward and refusing to give up was I able to eventually reach the destination.

I offer this post as a road map for becoming an audiobook publisher on ACX with a public domain book. If you want to publish a book still under copyright, you may want to skip down to the end for more information.

Initial Obstacles

I recently wrote about how ideas love speed. I did take several immediate actions 7.5 years ago when I had the idea to create an audiobook publishing company. I read several books that hadn’t been made into audiobooks and contacted the authors about obtaining the audio rights.

One author was interested, but the idea seemed to be squelched by her agent’s lawyers, who were reluctant to be involved with a start-up. Another author wanted to narrate her book. It took her several more years, but I see on Audible that she did narrate her audiobook. A third author was someone rather famous. I didn’t receive a response to my inquiries, but I see that her book is now on Audible, too. Perhaps I gave her the idea.

Life intervened. With the loss of my mother and changes on my day job, I put my dream of becoming an audiobook publisher on the shelf. While ideas love speed, some ideas can’t be implemented immediately and often take years to develop.

All the forces in the world are not so powerful as an idea whose time has come.

— Victor Hugo

With the advent of ACX, I knew that I could finally see this idea through to fruition!

Rather than start with a book from a contemporary author as I originally envisioned, I decided to start Jewel Audiobooks with what I thought would be a simpler project:  a book from the public domain (PD).

On 1 January 2013, I decided to publish the audiobook of The Heart of the New Thought by Ella Wheeler Wilcox, originally published in 1903. I wanted to produce a shorter work that would be new to audio and had a message I want to share. I often find myself in conversations about the power of our thoughts and words, so this little volume seemed perfect.

[Read more…] about How I Started My Audiobook Publishing Company

Hogan’s Prescription for Success

This Date in My History is a series of blog posts taken from my private journal entries from at least 10 years ago.

TDIMH — Tuesday 20 January 2004 11:18pm on my sofa

When I leave my day job on the day before holidays, vacation, or wonderful Wednesday, I have the lightness of step and giddy heart of a child out of school for the summer. Knowing that I don’t have to get up early tomorrow and go there gives me such joy! It doesn’t even matter that I feel little stress or pressure on the job. I just love my freedom away from it!

I didn’t even mind going to the doctor for a physical this afternoon. It meant I left even earlier and could start wonderful Wednesday even sooner. It also meant I got home earlier than normal.

While I was in the waiting room, I continued to read Harlan Hogan’s book VO: Tales and Techniques of a Voice-over Actor. Reading his many anecdotes, which, of course, mentioned his clients and credit list along the way, made me feel a bit depressed and discouraged. Sometimes, I feel like I’m a dreamer (on a rough road, to quote the song Swing Street by Barry). I wonder when I’ll get my big break.

However, I was heartened when I read p. 208-210 in his book. He states that we have been taught to ask the big, breakthrough kinds of questions. [He wrote:]

These questions are self-defeating and downright depressing. They are ends, not means.

He talked about Kaizen, which is an ancient Zen philosophy that teaches small, constant improvements by taking tiny steps and asking easy questions to achieve large goals. You should look closely at small, seemingly insignificant details to learn big lessons. [He continued:]

Ask yourself what tiny thing can I do to further my voice-over career today? Keep acquiring and improving the four Ts of voice over — training, talent, tools, and technique — by asking the small questions, taking the small steps, learning each lesson and enjoying the long journey — one session at a time.

I always feel better when I record my activities on my Goals calendar. I get stars for voice-over, and I earn a star almost every day. Some of my activities are pretty small, indeed, but I guess they are better than nothing.

Today’s Take-aways

1.  Do one thing, no matter how small, each day toward your goals. I actually wrote a post on this same topic 5 years ago, which featured a lovely story from Joe Cipriano explaining why it’s important to do something everyday.

2.  You may find it fun and inspirational to track your progress on a calendar. You may even want to give yourself stickers as a small reward for each accomplishment. I got the idea for rewarding myself with stickers on my goals calendar from this post on the Barbara Sher board.  I described how I decorated and used my book in this post. Unfortunately, the links in that post to the pictures no longer work, and I don’t seem to have copies of them to re-upload to my site.

I kept the sticker format for years! I have a binder full of calendars going back to 2003. I stopped keeping a paper calendar in the last couple of years only because I wanted to take less stuff with me on trips. However, I still track my progress every day in an iPad app called Daily Notes. It allows you to create as many tabs as you like so you can track different parts of your life. You also can draw and add pictures, as well as tag and search posts.

3.  I notice in this journal entry that I was once again making comparisons between myself and another voiceover actor. For peace of mind and happiness every day, it’s vital to STOP THE COMPARISONS! Just remember: Comparison is a cancer of the soul.
 

2 Tips to Tame Your To-Do List

Long before the word “smartphone” was coined, I had several iterations of PDAs, and I remember my to-do list application on each one was always ultra important to me. My need to keep track of all my actions and ideas didn’t end there. In looking back through my journals to find entries for my blog series This Date In My History, I realize how often I wrote a to-do list.

These to-dos were all related to some aspect of my voiceover business.

Oh, I had to-do lists on my day job, too. However, someone else usually set the priority of the projects on those to-do lists. As a network and email administrator, I often would be working on a project that would get sidelined by a user support call. I rarely wrote about those actions in my journals. I knew they would always be waiting for me the next day. Creative ideas that held the possibility of moving us forward couldn’t be implemented without committee meetings, testing, and managerial approval. They became a project.

Actions for my voice-over business could be individual tasks or pieces that form a major project. I’ve always had great ideas that I wanted to implement, as well as time-sensitive actions to take, like auditions, sessions, software updates, invoicing, correspondence….   You see how easy it is to get in list mode?

The problem with these to-do lists is that they quickly became unwieldy. I began to have paralysis by analysis. I would have so many things that I COULD DO competing with things I SHOULD DO that I would find it difficult to pick something to start on.

I tried labeling each action as A, B, or C in priority, with the As being the things that must be done and the Cs being the ideas I wanted to capture and do sometime. I found that I usually didn’t need to write the As because they tended to be in the time-sensitive, mission-critical category of things to do. It was hard to assign something as a B. The Cs ended up being things I never got to. My journals are littered with fantastic ideas that I didn’t pursue.

As an example, my 2006 journal starts with a collage I made about creating a podcast. The word podcast was added to the dictionary in 2005, and I intended to be one of the frontrunners in creating a show. I started by writing lists (yes, list mode again!) of topic ideas because I didn’t want to start a podcast and then run out of steam after 3 episodes.

For what it’s worth, I had the same sort of worry before starting this blog. I decided I wouldn’t put pressure on myself to post on any schedule or only on certain topics. What freedom to just write something when I have something to say!

Although I gave myself this permission to write when the muse spoke, I found that the muse would often speak to me at a time when I couldn’t do anything about it. What did I do? You guessed it — added the idea to my to-do list. Even today, I add ideas for blog posts to an Evernote notebook. Unfortunately, like my podcast idea, many of them go in the folder and are forgotten.

The podcast idea was actually a recurring one, so let’s fast forward to 2011 when I attended Faffcon2 in Atlanta. Five years had passed since I first had the idea about creating a podcast, yet I was no closer to creating one. I was completely thrilled when someone suggested we collaborate on a series that could have endless, easy-to-create episodes. This idea could be IT!

After we parted company at Faffcon, we had several calls to firm up the plan. I immediately bought some new equipment that I would need to accomplish my part. Due to other demands like my day job, some time passed before I could test the equipment. By the summer of 2011, my collaborator and I both had our plates overflowing with other, more pressing things. The idea that so completely captivated me when I heard it eventually fizzled out to nothing, and I’ve since sold that piece of equipment.

Eight years have passed since I first decided to create a podcast, yet I still haven’t done it.

Which brings me to my first tip…

Ideas Love Speed

I’ve always heard the old saying “the early bird gets the worm.” It was proven to me when I used to sell a lot of my Barry Manilow collectibles on eBay. I noticed that the first seller who posted a unique item was usually the one to get the most money for it. Nike’s slogan of Just Do It is based on the premise that ideas love speed.

I recently listened to a program from Dr. Joe Vitale in which he explained the reasons why ideas love speed:

1) The idea comes with passion and excitement. That energy is available to use only if you act THEN. Use that energy to help propel you to get it done. When I look at the podcast collaboration idea in 2011, I see the truth of this statement. The further away we got from the original idea, the less inclined we were to implement it.

2) The Divine gave you this idea as a gift. You are honoring the idea to take action. Doing so comes with a blessing. He even said, as I observed with my eBay listings, the first one to act on an idea is usually the one to profit from it the most.

3) The Divine gives the idea to more than 1 person at a time, knowing that most of them won’t act on it. How many times have you had and ignored an idea, only to later see it implemented by and making money for someone else?

4) The more you act on and honor ideas, the more ideas you get.

Take-away straight from Dr. Vitale:

Act on the next idea that comes to you. Write it down and take action on it.

Act on Ideas That Wake You Up

I’ve read Dr. Wayne Dyer’s books and watched and listened to his programs. One quote that he often repeated was from Rumi:

The morning breeze has secrets

Don’t go back to sleep

I started writing this post around 5AM on a winter morning where it’s 30 degrees outside. Believe me, I really wanted to stay in my warm bed and go back to sleep, but I kept thinking about this post. If I’m going to think about it, I might as well get up and write it, especially since I’m guaranteed to have no interruptions.

And now it’s done before sunrise! Anything else I do today is just a bonus! 🙂

Photo:  iStockPhoto/Fourtheexposure
 

Karen’s Primer on Narrating Royalty Share Audiobooks

Last updated 1/11/23

 

One of my mentors, who is a prolific and award-winning audiobook narrator, advised me that it’s better to be working on spec than to be idle. Working on spec enables you to build your portfolio and hone your craft as a narrator.

As a result, I now use royalty share audiobooks from ACX to fill holes in my schedule. You may find that certain audio publishers also want to pay in a royalty share agreement. All of my experience with royalty share work is through ACX, so all of my comments below pertain to that system.

If you have no experience in doing audiobooks, you might want to first volunteer your time. When I restarted my audiobook career, I first recorded a book for LibriVox. I outlined the many reasons and advantages of this project in my post Reasons to Create Your Own Stuff. Note that one big advantage in volunteering is that you will be able to figure out your most efficient workflow — i.e., learning how to punch-in — under no time pressure while simultaneously adding to world literacy.

The one big downside with doing a LibriVox book is that anyone can use your work — including those who harvest your recordings to train AI speech — without compensating you because you donate the completed audiobook to the public domain. Juan Carlos Bagnell wrote an excellent article on his blog about this practice. My LibriVox audiobook A Woman Who Went to Alaska is routinely offered for sale on eBay. I no longer recommend that people volunteer to record for LibriVox.

Instead, I highly encourage you to volunteer to read for your state’s reading service for the blind or Learning Ally to gain and improve skills, as well as provide a needed service to the world.

Also, even if you are a trained actor, you’ll want to watch this video for more info about ACX and a free performance coaching session from Pat Fraley, Scott Brick, and Hillary Huber.

Method

First, you should know that creating an audiobook requires a significant investment of time. As a conservative rule of thumb, an experienced narrator/team will need 6 hours in real time to produce 1 finished hour of audio, from pre-read to file upload. The amount of time needed will vary by a number of factors, including the type of text (some require more pronunciation research than others), the narrator’s experience level, whether the narrator is outsourcing editing and proofing, etc.

Therefore, be sure to pick a book you love as you will be spending a lot of time with it. Audition for any title that interests you and for which your voice and skills are a good fit, but choose carefully!

I used to hold off on doing auditions, thinking that several offers might come at once. More often than not, though, the rights holders can be very slow to make a selection and do not communicate with narrators/producers at all during the process. Now I audition routinely as each audition allows me to continue developing my storytelling skills by reading different authors and genres.

Still, I try to stack the odds of snagging a great book more in my favor by doing additional research before submitting an audition.

You can ask the rights holder how many copies are sold each month in other formats. One of my narrator colleagues won’t consider voicing a royalty share book unless the print sales are equal to at least 1,000 copies a month. However, the print sales aren’t always a good predictor of the sales for an audiobook. Just like the stock market, past performance of a book is no indicator of future sales.

Whether doing a book in a royalty share deal or pay per finished hour, I’ve found it very helpful to read the reviews of the book even before doing the audition. Many times the reviewers will point to a TV show or movie. These hooks into popular culture give you valuable insight as you develop your characterizations and performance. Reviewers also point out things like incorrect word usage or bad grammar.

I also evaluate the book by using the Amazon Look Inside feature. I choose to narrate books that have few if any curse words (and when used, they should be appropriate to the situation or dialogue and not gratuitous), no explicit sex or graphic violence, and no vampires/werewolves/zombies. I can search the book for these things and also get a better sense of the author’s writing style by reading all of the available excerpts. Sometimes the Kindle edition is offered for free, so I go ahead and download it.

I look at the author’s web site and blog.  This step would be even more important if you’re considering a self-published title. I want to know that an author is as serious about writing as I am about narrating. I want to see that they will work to promote their work even more than I do.

I like to pick books in a series, as I outlined on my Facebook fan page.

If you are chosen to narrate multiple books, you don’t have to start all of them immediately! You can communicate with the rights holder and suggest your dates before accepting the contract. You may even build up a queue of work to perform in this manner.

Royalty share work should not come ahead of paying work. I always have 2-4 months on any royalty share contract so that I have the time to take on audiobooks and my regular voice-over work that pays up front. My view is: The rights holder can have it Fast. Good. Cheap. Pick any two.

I use Evernote during the book prep as I described in this Facebook comment.

I outsource my editing and quality review when I have a stipend. If I don’t have a stipend, I often edit the book myself.

Marketing

The publisher or author doesn’t always market the audiobook. Many of the titles on ACX are backlist and don’t have a marketing budget with them. Even if the rights holder did market the book, I still do my own marketing. I use social media extensively to get the word out.  In fact, I love marketing so much that I wrote 2 articles for the ACX blog on topic that are loaded with tips and tactics specific to marketing audiobooks. This article on my blog links to both of them.

I may also use Google+, a press release, and/or a video to promote my work. In fact, I created a book trailer for In The Shadow of Billy the Kid: Susan McSween and The Lincoln County War. I posted the video here on the blog and across social media.

In addition. I’ll create a Google alert for the topic and/or do specialized searches and comment on blogs, in forums, and any other place where people discuss it. For instance, I’ve already mentioned my upcoming audiobook on the Facebook page for the movie Young Guns, which is about Billy The Kid. Someone commented about the birthday of the actress who played Susan McSween, so it was a great lead-in for my comment about the real woman! 🙂

I don’t do all of these things in one day or even in a week. Audiobook marketing is an on-going task.

Money

It bears repeating that royalty share audiobooks are a lot like the stock market: you can have some with amazing returns and some that are under-performers.

Generally, you won’t make a lot of money on just one book. It takes many royalty share books to generate sales for a sizable royalty check each month. Also, realize that your proceeds for each book will build up over time. The royalty agreement with Audible lasts for 7 years.

My sales numbers range from 14 copies (yes, only 14 units sold) on one book to another book with 1000s of copies sold, with an average payment of $2.70-3.00 per unit sold. While you think you will receive 25% of the proceeds, your net percentage is actually less since many of Audible’s members buy the books using their credits. Audible’s very nice Bounty Program pays $25.00 for each applicable sale and has made up for the lower royalty rates in my case.

If I had narrated only that one book with 14 units sold, I probably would still be waiting for a royalty check since you must have $10 in royalties before Audible issues payment. Direct deposit payments usually come around the 17th-20th of the next month, and checks arrive at the end of the next month.

Regardless of the type of payment you choose, you will receive a royalty statement each month for sales the previous month. You can monitor units sold in the ACX Dashboard, but you won’t know how much you earned for each title until you receive the printout. Statements usually arrive the last week of the next month or first week of the 2nd month following the sales period.

If Audible is paying a stipend on your book, note that the rights holder must APPROVE the finished product within 60 days of the date you signed the contract. Once you have the approval, you must send the invoice to Audible in order to be paid. You can find the invoice template in the Stipend Terms and Conditions link on this page. The Time to Decimal Conversion is very handy when determining your finished time for the invoice.

Whispersync, the new technology that lets a reader switch between reading the Kindle e-book and listening to the Audible audiobook, could affect your royalties in two ways. On the one hand, the audiobook price is lower when the purchaser already has the Kindle edition. The royalties earned on the sale therefore would be lower as well. On the other hand, before Whispersync, people either bought the e-book or the audiobook — not both.

In my experience, Whispersync does actually encourage additional sales, which brings royalties that I would not otherwise have. These sales usually earn less than $1 per unit sold. However, it’s one case where you truly can “make up the difference in volume” because you don’t have on-going costs. Whispersync sales may be a case of whether you view the glass as half full or half empty.

My best sales periods have been December/January, where people are buying presents or later using gift cards, and April-June, when people seem to stock up for their poolside and vacation entertainment.

Audible sales are the gift that keeps on giving! Not only do you rack up more units sold in a shorter period, but those sales can get your book on the old royalty escalator for a higher royalty rate if you signed your contract before 12 March 2014.

I also set up an affiliate account with Audible. I use my affiliate link each time I publicize my titles. You can find my explanation of it in this Facebook post. More helpful tips are included in this post. So far, I’ve had a lot of clicks but no affiliate sales. Given time, though, I’m sure that some of those clicks will be converted to sales. I just created an affiliate account with iTunes.

Miscellaneous

Some of the posts above were in the Facebook Audiobook Crowd group, which consists of professional narrators and industry insiders, and the Facebook ACX Narrators and Producers group. Both groups are closed and have active members. I highly encourage you to join both of these groups if you are an audiobook narrator.

My experience with ACX has always been wonderful. I was one of the original beta testers on the site and have been very excited by its growth. The support staff is nothing short of remarkable! They have been incredibly responsive to my emails. I continue to see improvements both in the site operations and the quality of titles posted for audition.

ACX also has an informative, interesting, and helpful blog. Lately, they have been educating the rights holders more about the process, and their efforts are paying off. I’ve had more communication from rights holders in the past week than in the last 6 months!

Thinking again of the advice from my mentor, let me leave you with this quote from author Neil Gaiman (you can substitute the word “narrate” where he says “write”):
I decided that I would do my best in the future not to write books just for the money. If you didn’t get the money, then you didn’t have anything. If I did work I was proud of, and I didn’t get the money, at least I’d have the work.

Original notebook image: iStockPhoto/Aania

TDIMH — Going Fast in the Wrong Direction

This Date in My History — Mon., 6/3/02 10:46PM on my sofa and melting

If it’s true that the harder I work, the luckier I am — which is a quote from either Edison or Jefferson, but definitely on one of my mail-outs — then I should be rolling in v-o gigs.

I sent half a dozen emails yesterday to companies I found at ozonline.tv, which has a directory of all sorts of creative companies in GA. The depressing and overwhelming thing is that the list has tons of companies I haven’t heard of and therefore aren’t in my database. So who are these 350 people in my database? Am I sending all my expensive mail-outs to the wrong people?

I know that I created my database the wrong way. I gathered names from the GA Business Directory and the Atlanta Business Chronicle Book of Lists and created a database without, as they say in marketing circles, qualifying my prospects. I could have good companies with the wrong contact name, companies who would never hire voice talent, and good potential clients all mixed together.

I haven’t had a lot of time to make phone calls while at work, and response to my emails has been limited in the past. I was pleased to get a response tonight to one of my queries yesterday, and the person said they use voice talent and to send my stuff. I wish I could prepare a media kit in less time, but I practically have to print everything new.

It bugs me sometimes (like tonight) to be working hard in my room and hear Drew downstairs laughing at the TV. I’m jealous that he has time to relax and even more jealous that he has steady business from the newspaper for photography without ever having to work for it. He said one day he’d like to do something with photography, and I suggested that he approach the local newspaper with the idea to be a stringer. He did, and they’ve been calling him ever since.

I, on the other hand, have spent countless hours and 1000s and 1000s of hours [sic — I must have meant “dollars”] trying to market myself and get my big break, and for what? This year, I’ve made $925, which is more than the preceding years put together.

I vowed to celebrate every step I take toward my goals, but, right now, I feel overwhelmed, tired, grumpy, and somewhat depressed because I feel like I am spinning my wheels.

Of course, some of my negative feelings could be caused by being hot. The temp today was in the 90s, and the A/C hasn’t been able to keep up.

Today’s Take-aways:

1)  You need to create and maintain a great contact database for your marketing efforts. In addition to contact info, I record notes about conversations, especially the personal data I learn about my contact, and actions taken like demo submissions Before entering any information in your database, you will want to be sure that the person or company actually needs your services and that this person is the one who would make the decision to choose you. Otherwise, you could spend valuable time and money marketing to people who would never hire you.

2)  Balance between business activities and the rest of your life is critical! Rome wasn’t built in a day, and your business won’t be, either. Obviously, balance is a bit more difficult to achieve if you are starting your business in the evenings and weekends after full-time job and even more complicated by your family’s schedule. Time management is your friend! Schedule time for both your business and family activities so that you can move forward on your goals without feeling like you are forsaking your family to do it.

3)  Jealousy is a self-defeating emotion that keeps you from reaching your destiny. We need to learn to be happy with who we are and where we are in order to get where we want to go.

4)  When you feel grumpy and start complaining about everything that’s wrong, try instead to make a gratitude list of all that’s RIGHT in your life. Not only will you instantly feel better, but your gratitude is the key to receiving more for which you can be grateful!

Photo:  iStockPhoto/PhilHillPhotography